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Party Rock Anthem

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"Party Rock Anthem"
Song

"Party Rock Anthem" is a song performed by American dance pop recording duo LMFAO, featuring British singer Lauren Bennett and GoonRock. It was released as the first single from their second album Sorry for Party Rocking in 2011. It interpolates lyrics from Rick Ross' song "Hustlin".[1] The single has gone to number one in Australia, Belgium, Brazil, Canada, Denmark, France, Germany, Ireland, New Zealand, Switzerland, the United Kingdom and the United States. It also reached the top five in Norway and Italy. Certified 11x Platinum, it is the second biggest-selling single of all time in Australia, behind only Elton John's "Candle in the Wind 1997".

The song spent eleven weeks at number one in New Zealand and ten weeks in Australia. It is the longest-running number one single in New Zealand since Smashproof's hit single "Brother" in 2009, selling over 45,000 copies there, whereas in Australia, it is the longest-running number-one single since "I Wish I Was a Punk Rocker (With Flowers in My Hair)" by Sandi Thom in 2006 and the best-selling single of 2011.

"Party Rock Anthem" is a mostly electronic composition. It topped the 7 million downloads mark in the United States in July 2012, becoming the second fastest song in digital history to reach this plateau (in 68 weeks) just behind Adele's "Rolling in the Deep" which achieved it in 67 weeks, and the third-biggest selling digital single since Nielsen SoundScan began tracking digital sales in 2003.[2][3] It reached number one on the Billboard Hot 100 and remained there for six straight weeks.[4] The song spent 68 weeks on the chart, becoming the third most total weeks on Billboard Hot 100 history.[citation needed] It has also sold 7,527,000 copies in the US as of January 2013,[5] and over one million copies in the UK.[6] Worldwide, it was the third best-selling digital single of 2011 with sales of 9.7 million copies.[7] The song won for Favorite Song at the 2012 Kids' Choice Awards. Being featured in the 2012 film 21 Jump Street, it won the MTV Movie Award for Best Music.[8]

Music video

Background

The music video was released on March 8, 2011[9] and was produced by the two members of LMFAO, Redfoo and SkyBlu, with the assistance of Shinzu Ai. It was choreographed by, and featured, Quest Crew members Hokuto Konishi, Victor Kim, Ryan Conferido, Steve Terada, Aris Paracuelles, Brian Hirano and Ryan Feng. The video is a parody of the 2002 horror film 28 Days Later. Lauren Bennett, featured in the song, also appeared in the music video. Director Mickey Finnegan described the concept: "there's been an epidemic, the world has gone crazy, as soon as the song came out, everyone got possessed and all they want to do is to shuffle, everyone is a shuffler."[citation needed] The video features the dancers performing the Melbourne Shuffle.

Synopsis

The video's opening caption explains that Redfoo and SkyBlu both fell into a coma due to "excessive party rocking" (as had been portrayed in the music video for "Sorry for Party Rocking"), and that their single was released the next day. After the caption "28 DAYS LATER" is seen both Redfoo and SkyBlu are in a deserted hospital, waking up from their coma in a style similar to that of Cillian Murphy's character in the original film.

Redfoo and SkyBlu exit the hospital to a deserted street, full of litter and abandoned cars. They then spot a man "shuffling" to their own song before they are quickly grabbed by another man in a dress-shirt (Malcolm Goodwin), a parody of Louis from Left 4 Dead and Shaun from Shaun of the Dead, who hides them behind a car and explains to them that, since the single came out, everyone around the world simply "shuffles" all day long. Mid-conversation, the song begins to play in the street, and the man quickly hands Redfoo and SkyBlu the Beats by Dr. Dre earphones for the purpose of muting the song. Redfoo and SkyBlu insert the earpieces, and are told to play along. Soon, the street is filled with "shufflers", including label mate Colette Carr, all dancing to the song. When another young man, sporting an Atlanta Braves cap, tries to escape from a building, he is surrounded by the dancers in a style indicative of a zombie mob, before re-emerging with new clothes and shuffling, having been 'infected'.

Frightened after observing the fate of the other man, Redfoo and SkyBlu begin to dance along with the others, pretending to be infected too. After the line "No lead in our zeppelin", the shot cuts directly to the front of the hospital (which appears similar to the cover of Led Zeppelin's 1975 album Physical Graffiti. This is a nod to the English rock band, whom the duo has cited as being a personal influence). Halfway through the video, the previously infected young man dances towards Redfoo and SkyBlu, who look terrified. The video fades to black, but quickly opens to a new shot, in which it becomes apparent that they have been infected, as they sing "Every day I'm shufflin", and begin to dance with the rest of the infected for the remainder of the video, finishing with the caption and interpolation of "Every day I'm shufflin".

Awards

The video won the "Best Video" award at the 7th annual edition of the TRL Awards.

Television, films and video games

"Party Rock Anthem" was used in several TV series such as in the first episode of Awkward,[10] in the season 3, episode 8 of Glee,[11] in the season 5, episode 12 of Gossip Girl,[12] in the season 3 finale of Parenthood,[13] episode 5 of 2 Broke Girls, in season 4, episode 14 of Parks and Recreation, in the eighth season of So You Think You Can Dance and in the South Park episode "City Sushi". It was also used in the opening titles for the Australian reality game show, The Renovators. There is a spoof of the song in the popular YouTube web series The Annoying Orange episode "Party Rock".[14] The song was also used in a Bat Mitzvah sketch in a Saturday Night Live episode hosted by Channing Tatum[15] and in Australia's Got Talent 2011 sung by Timomatic. Quest Crew danced to it on the season 6 finale of America's Best Dance Crew.[16] On the episode 8 of America's Best Dance Crew's season 7, contestants 8Flavahz danced to the song.[17][18] The song was covered by Alvin and the Chipmunks and The Chipettes with lyric changes in the 2011 film Alvin and the Chipmunks: Chipwrecked and appears on its soundtrack.[19] It was also featured in the trailer for the 2011 Lionsgate film Madea's Big Happy Family. It is also heard in the video games Just Dance 3[11] and FIFA Street. The videogame Dance Central 2 uses it on the DLC, which was released on February 28, 2012. In the upcoming Mists of Pandaria expansion pack for World of Warcraft, the choreography for the male Pandaren dance emote is based on this song.[20]

Advertisements

The song was used in several advertisements such as Kia Soul commercial featuring the Kia hamsters,[21] the "2011 Sizzle Preview" commercial which promotes all of The CW's shows,[22] and in a commercial for Virgin America airlines. It also appeared in the 2011 Mofaya Summer promotion by Vodacom South Africa.[23] UK ISP Plusnet has used a cover of Party Rock Anthem in an advertisement for their broadband and calls services in April 2012.[24] It was also used for the 2012 Big Brother Australia advert.

Other

Ohio University's marching band, The Marching 110, performed the song during halftime of a game in October 2011. Their performance was sent to YouTube and went viral.[25]

Canadian radio station HOT 103 from Winnipeg has played a version of the song with modified lyrics that refer to Winnipeg and local sports stars.[26]

The Washington Capitals of the NHL uses it for one of its goal songs when the Capitals score. Atlanta Braves second baseman Dan Uggla uses it as his At-Bat Music.

The song was used as the closing chart for the 2012 Jersey Surf Drum & Bugle Corps program.

The song was used at the Kellogg's Tour of Gymnastics Champions, with everyone on the tour learning the "shuffle".

On October 23, 2012, the cast of The Big Bang Theory made a flashmob during the live taping of an episode featuring the song as well as others.[27]

Track listings

  1. "Party Rock Anthem" – 4:23
  1. "Party Rock Anthem" (Album Version) – 4:23
  2. "Party Rock Anthem" (Audiobot Remix) – 6:01
  • Remixes
  1. "Party Rock Anthem" (Wideboys Radio Edit) – 3:25
  2. "Party Rock Anthem" (Wideboys Club Mix) – 5:49
  3. "Party Rock Anthem" (Christopher Lawrence Radio Edit) – 3:38
  4. "Party Rock Anthem" (Christopher Lawrence Club Mix) – 7:11
  5. "Party Rock Anthem" (Russ Chimes Dub) – 6:25
  6. "Party Rock Anthem" (Alesso Remix) – 5:49
  7. "Party Rock Anthem" (Benny Benassi Radio Edit) – 3:36
  8. "Party Rock Anthem" (Benny Benassi Club Mix) – 6:17
  9. "Party Rock Anthem" (Benny Benassi Dub Remix) – 6:01
  10. "Party Rock Anthem" (Avollo Remix) - 6.17
  11. "Party Rock Anthem" (Audiobot Remix) – 6:01
  12. "Party Rock Anthem" (Cherry Cherry Boom Boom Bomber Remix) – 4:02
  13. "Party Rock Anthem" (DJ Enferno Remix) – 4:52
  14. "Party Rock Anthem" (Kim Fai Remix) – 6:53
  15. "Party Rock Anthem" (Millions Like Us Dubstep Remix) – 4:38
  16. "Party Rock Anthem" (Arion Dubstep Remix) – 3:23
  17. "Party Rock Anthem" (Alyn's Goin Hard remix) – 4:20
  18. "Party Rock Anthem" (Mt Parahaki Dubstep remix) – 4:22
  19. "Party Rock Anthem" (DJ Bent Dutch Remix) - 5:54
  20. "Party Rock Anthem" (Ram6 edit remix) - 4:05

Charts and certifications

References

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  3. ^ http://music.yahoo.com/blogs/chart-watch/week-ending-feb-12-2012-songs-luv-madonna-012009756.html
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  5. ^ a b Paul Grein (30 January 2013). "Week Ending Jan. 27, 2013. Songs: Another F**kin' Top 10 Hit". Chart Watch. Yahoo Music. Retrieved 30 January 2013.
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  12. ^ Nagaran, Kimberley (February 29, 2012). "Parenthood Recap: Happy Endings After "My Brother's Wedding"". Huffington Post. Retrieved March 1, 2012.
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  66. ^ THE FIELD id (chart number) MUST BE PROVIDED for NEW ZEALAND CERTIFICATION.
  67. ^ certweek IS REQUIRED FOR SWEDISH CERTIFICATIONS.
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