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Rara.com
Pricing modelMonthly subscription
AvailabilityUS, Canada, UK, Ireland, France, Spain, Italy, Germany, Austria, Belgium, Netherlands, Luxembourg, Switzerland, Sweden, Denmark, Norway, Finland, Portugal, Poland, Hungary, Czech Republic, Lithuania, Latvia, Estonia, Mexico, Brazil, Australia, New Zealand, Singapore, Hong Kong, Taiwan, Malaysia, South Africa

rara.com is a music streaming service offering ad-free, on-demand music streaming from a range of major and independent record labels, including Universal Music Group, Sony Music Entertainment, EMI Music and Warner Music Group, global rights agency Merlin and independent digital distributors The Orchard, INgrooves Fontana, Believe Digital, [PIAS] and VidZone Digital Media.[4]

Launched in December 2011[5] by British company rara Media Group Limited, the service featured an initial music catalogue of approximately 10 million tracks.[6] As of December 2012, the catalogue offers 18 million tracks and is available in 33 countries; US, Canada, UK, Ireland, France, Spain, Italy, Germany, Austria, Belgium, Netherlands, Luxembourg, Switzerland, Sweden, Denmark, Norway, Finland, Portugal, Poland, Hungary, Czech Republic, Lithuania, Latvia and Estonia, Mexico, Brazil, Australia, New Zealand, Singapore, Hong Kong, Taiwan, Malaysia and South Africa.[7]

The system is currently accessible on both PC and Mac via the web with apps for Windows 8, iOS, and Android.[8]

A rara.com "web" subscription provides unlimited music streaming via the web to PC and Mac while a "web +mobile" subscription enables access to rara.com mobile apps as well as offline access to music.[9] Subscriptions are restricted to people with credit/debit cards registered in live countries.

Pricing structure

rara.com uses a hybrid subscription based monetization model. Users can pay for either web-only listening via PC or Mac for an introductory subscription rate of 99p/c per month for the first 3 months and a $€£4.99 thereafter or for web + mobile listening on smart phone or tablet for $€£1.99 per month for the first 3 months then $€£9.99 per month.[10][11]

On 20 December 2012 rara.com announced a limited 7 day free trail for all new users registering a rara.com account with an email.[12] The free trail runs until 31 January 2013 enabling new users to listen to an unlimited amount of music with no ads on both web and mobile devices.

Partnerships

rara.com is partnered with HP[13] and Lenovo and is preloaded onto a range of HP PCs[14] and Lenovo Windows 8 and Android PCs, tablets and Windows 8 convertible devices.[15]

Music discovery and recommendation

rara.com uses a team of music editors to curate channels and playlists on the service for every country where the service is live.[16][17]

History

Located in London, England, rara.com was spun out of digital music service provider Omnifone prior to launch in December 2011. The service is run by parent company rara Media Group Limited with its back end technology platform powered by Omnifone.[18]

The rara.com web streaming service and Android mobile app was launched on 13 December 2011 in 16 countries[19] across the US, UK, Ireland, France, Germany, Italy, Spain, Austria, Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, Sweden and Switzerland, with 10 million tracks from all major labels[20] and a global partnership with HP.[21]

On 14 December 2011 rara.com announced its launch in New Zealand.[22][23]

On 20 January 2012 rara.com announced its launch in Australia, Canada and Singapore.[24]

On 31 January 2012 PRS for Music announced a pan-European licensing deal securing royalties from rara.com for the songwriters, composers & music publishers it represents across Europe.[25][26]

On 18 July 2012 rara.com appointed Coca-Cola executive Nick Massey as CEO.[27]

On 23 October 2012 rara.com launched apps for iOS and Windows 8 devices and announced music licensing deals with independent distributors Merlin, The Orchard, INgrooves Fontana, Believe Digital, VidZone Digital Media and an expanded global licensed catalogue to 18 million tracks. rara.com also announced it had added 7 new countries; Brazil, Mexico, Hong Kong, Taiwan, Malaysia, South Africa and Portugal, increasing rara.com's territory reach to 27 markets.[28]

On 20 December 2012 rara.com announced a licensing deal with independent distributor [PIAS] and the addition of 6 new Eastern European countries; Poland, Hungary, Czech Republic, Lithuania, Latvia, Estonia, expanding its international territory reach to 33 countries worldwide.[29]

On 8 March 2013 rara.com announced Omnifone and PRS for Music executive Jez Bell as CEO.[30]

See also

References

  1. ^ Rara licenses PIAS digital catalogue, expands to 33 countries. Music Week 20 December 2012
  2. ^ Rara to capitalise on footprint with “strong and local” music policy. MusicAlly blog 8 March 2013
  3. ^ Rara launches: Spotify music-streaming rival aims for mass-market appeal. Music Week 13 December 2011
  4. ^ http://paidcontent.org/2012/10/23/music-service-rara-faces-challenge-to-turn-free-in-to-0-99/ Music service Rara faces challenge to turn free in to $0.99]. Paid Content 23 October 2012
  5. ^ Music service Rara.com aims for digital non-adopters. BBC News 13 December 2011
  6. ^ Rara.com ‘will take on iTunes and Spotify’ music services. Daily Telegraph 13 December 2011
  7. ^ Rara licenses PIAS digital catalogue, expands to 33 countries. Music Week 20 December 2012
  8. ^ Rara.com expands to iOS, Windows 8 and more countries. Engadget 24 October 2012
  9. ^ Australian music-streaming services compared. CNET 30 October 2012
  10. ^ Rara.com Turns Up The Volume On Its Music Streaming: Launches Windows 8, iOS Apps; Inks Lenovo Deal; Now In 27 Markets. TechCrunch 23 October 2012
  11. ^ Rara.com Aims at Spotify’s Throat With Ad-Free Music Streaming For 99p a Month. Gismodo 13 December 2011
  12. ^ Rara licenses PIAS digital catalogue, expands to 33 countries. Music Week 20 December 2012
  13. ^ Rara.com to bring music streaming 'to the masses'. Tech Radar 13 December 2011
  14. ^ Rara.com Aims at Spotify’s Throat With Ad-Free Music Streaming For 99p a Month. Gismodo 13 December 2011
  15. ^ Rara.com Turns Up The Volume On Its Music Streaming: Launches Windows 8, iOS Apps; Inks Lenovo Deal; Now In 27 Markets. TechCrunch 23 October 2012
  16. ^ Australian music-streaming services compared. CNET 30 October 2012
  17. ^ Can rara.com Fight Spotify For Streaming Music Supremacy?. lifehacker 23 October 2012
  18. ^ Omnifone, Powers Music For Sony, BlackBerry, Rara.com, Turns Profit. Billboard 11 September 2012
  19. ^ Music service Rara.com aims for digital non-adopters. BBC News 13 December 2011
  20. ^ New Music Service Rara.com Faces Big Obstacles. evolver.fm 13 December 2011]
  21. ^ Rara.com ‘will take on iTunes and Spotify’ music services. Daily Telegraph 13 December 2011
  22. ^ Streaming music service launches in NZ PC World.co.nz 15 December 2011
  23. ^ Global Digital Music Service rara.com Launches Across New Zealand 14 December 2011
  24. ^ Rdio, Rara Launch Subscription Streaming In Australia. Billboard 20 January 2012]
  25. ^ Rara.com signs licensing deal with PRS for Music. Telecom Paper 31 january 2012
  26. ^ PRS For Music And Rara.com Sign Licensing Deal. Music Industry News Network 5 February 2012
  27. ^ Rara.com appoints former Coca Cola exec Nick Massey as CEO. Music Week 18 July 2012
  28. ^ Rara.com Turns Up The Volume On Its Music Streaming: Launches Windows 8, iOS Apps; Inks Lenovo Deal; Now In 27 Markets. TechCrunch 23 October 2012
  29. ^ Rara licenses PIAS digital catalogue, expands to 33 countries. Music Week 20 December 2012
  30. ^ Rara to capitalise on footprint with “strong and local” music policy. MusicAlly blog 8 March 2013

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