Mochi (magazine)
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Comment: The very heavy reliance on primary sources (the magazine itself, and promotional material released by it) is the main obstacle here. What is needed is references to significant discussion of the magazine in independent reliable sources. Arthur goes shopping (talk) 12:16, 1 August 2014 (UTC)
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| Editor | Stephanie Wu (2008-present) |
|---|---|
| Categories | Lifestyle, Fashion, Entertainment, Beauty |
| Frequency | Once per quarter |
| First issue | 2008 |
| Country | United States |
| Based in | New York City |
| Language | English |
| Website | www |
Mochi is an online quarterly magazine and daily blog with a mission statement that aims to empower young Asian American women.[1]
Mochi was founded by Maggie Hsu, Stephanie Wu, and Sandra Sohn in 2008.[2][3] The magazine's conceived goal was to "provide a community for Asian American teenage girls to access sisterly advice and gain self-esteem," with articles written from a range of perspectives, including high school students, college women, young professionals, and other role models.[1] The magazine was originally intended to be a print publication, but transitioned online to appeal to a younger audience, overcome printing costs and reach a wider geographic range of readers. It is entirely run by an all-volunteer staff.[4]
Current members of the executive board include Maggie Hsu, Stephanie Wu, Christine Wei, and Tiffany Hu.[1]
Features
Mochi has served as a catalyst for conversation on the Asian American identity in the film, music, politics, fashion and everyday life [5].[6]. The first issue had actress Brenda Song as a cover girl, which was arranged through the founders' connection to the entertainment industry[7]. Since then, Mochi has interviewed multiple prominent role models in the Asian American community, including YouTube beauty vlogger Michelle Phan, Yahoo! co-founder Jerry Yang, The Bling Ring actress Katie Chang, comedian Margaret Cho, professional golfer Michelle Wie, Bay Area politician Evan Low, and Shanghai Calling actor Daniel Henney, among others.
In 2010, Mochi released the first and only comprehensive college guide for Asian American teens.[8] A year later, Mochi compiled a list of twenty-five influential Asian American youth in an article called "The Ultimate 25 under 25", published in the Spring 2011 issue. Although entertainment and beauty articles have attracted the majority of site hits, Mochi has also published a diverse collection of articles pertaining to health, mental well-being, relationships, food, travel and culture.
Over the years, Mochi writers have addressed hard-hitting issues in the Asian American community, such as the Asian American body image, the model minority myth, the "bamboo ceiling", and stigma surrounding LGBT identity and interracial dating. Since 2011, Mochi has published a series of articles on safe sex and protection against STDs.[9] With the rise of the digital age, there has been an increasing focus on articles guiding young women interested in pursuing technology careers.[10]
Events and Partnerships
Live Networking
In October 2011, Mochi hosted its first live networking event called "Faces of Mochi" in New York's Folli Follie store,[11] celebrating the launch of its Fall 2011 issue, thus gathering young Asian Americans all across the country for a night full of fashion and fun.[12] In September 2012, Mochi hosted its first open model call at the Work Gallery in Ann Arbor, Michigan.[13] In the following years, Mochi continued to hold special events, including wine socials, "BaubleGlam" accessory shopping experiences at BaubleBar (March 2013), chocolate tastings "A First Taste of ROYCE' Chocolate" (June 2013)[14][15] and movies screenings "Linsanity with Mochi" (Los Vegas, November 2013).
Panels and Workshops
Mochi has a growing presence at journalism workshops and Asian American community events. Executive board members and staff members have presented at the Midwest Asian American Students Union (MAASU), the East Coast Asian American Student Union (ECAASU),[16] and the Intercollegiate Taiwanese American Students Association (ITASA).[17] In November 2013, co-founder Maggie Hsu visited several East Coast collegiate organizations including the Chinese Students' Association, Sangam and Taiwanese Society at UPenn[18] and Kappa Phi Lambda Sorority at University of Connecticut.[19]
Collaborations
Mochi has partnered with various Asian American interest groups such as the Banyan Tree Project, Audrey Magazine (2010), NYU-based Asian American publication Generasian, Kollaboration, ITASA, Harvard University's Identities Fashion Show, Amp Music Festival[20] and others, through co-hosted events and sponsored posts.
Starting in June 2014, Mochi reached an agreement with The Epoch Times, an international media organization, to republish past Mochi beauty articles.[21]
Recognition
Mochi earned recognition as an up-and-coming business venture at the Harvard Asian American Alumni Summit in 2010, reaching the semi-finalist stage of the Elevate Pitch Competition. Semi-finalists were chosen by a panel of judges "based on the creativity, integrity and originality of their ideas, as well as worthiness of funding."[22]
"Diagnosing the Asian American Eating Disorder," an article written for the Winter 2010 issue, was later republished in the 2012 edition of Eating Disorders (Opposing Viewpoints), a Cengage textbook.[23] Other articles by Mochi have been cited by major media outlets in the past, including New York Magazine,[24] Complex,[25] and XoJane.[26]
Past Issues
Mochi has released 22 issues to-date.[27]
| Issue Title | Date | Cover Subject | Notable Subjects |
|---|---|---|---|
| Premiere | Fall 2008 | Brenda Song | Romi Dames, Justin Nozuka, James Kyson |
| Technology | Midyear 2009 | Yin Chang | Jerry Yang, Tao Lin |
| Green | Fall 2009 | Susanna Lau | Tim Be Told, Afterschoolspecial |
| College | Spring 2010 | Harry Shum Jr. | Nikki SooHoo |
| Travel | Summer 2010 | Michelle Wie | Lindy Tsang, Justin Chon |
| Influence | Fall 2010 | Margaret Cho, Evan Low, Lela Lee, Zee Avi, Eva Chen, Jon Chu, Janet Hsieh, Chang Rae Lee, Shaun Evaristo, Hannah Song | |
| Body | Winter 2010 | Marié Digby | Karla Garcia, Anna Maria Perez de Tagle |
| Youth | Spring 2011 | Kelsey Chow | Eddie Huang |
| Oops | Summer 2011 | Priscilla Ahn | Lisa See, Lynn Chen |
| Pioneer | Fall 2011 | John Cho, Kal Penn | Phil Yu, Anna M. Park, Joseph Vincent |
| Relationship | Winter 2011 | Far East Movement | Jay Chou, Toni Ko |
| Underdog | Spring 2012 | Jeremy Lin | Clara Chung, Aziatix, Jubilee Project |
| Reinvention | Summer 2012 | Jamie Chung | David Choi, Jane Lui, Jason Jean |
| Style[28] | Fall 2012 | Marissa Webb | Daniel Henney, Steve Byrne |
| Romance | Winter 2012 | Katie Chang | Munemi Imai, Victoria Tsai |
| Self-Made | Spring 2013 | Ellen Wong | Khalil Fong, D-Pryde, Jessica Yu, Claudia Chan, Maia Shibutani, Alex Shibutani |
| Fearless | Summer 2013 | Dara Shen | Christine Ha |
| Dreamer | Fall 2013 | Michelle Phan | Evan Jackson Leong, Rie Tsuji, Nicki Sun |
| Spirit | Winter 2013 | Nicole Anderson | Tao Okamoto, Anna Akana, Hollis, Kevin Kwan |
| Outspoken | Spring 2014 | Katrina Law | Arden Cho, Yen-j, Cassey Ho, Maya Erskine, Cole Horibe |
| Adventure | Summer 2014 | Jessika Van | AGNEZ MO, Peter Adrian |
| Ambition | Fall 2014 | Kimiko Glenn | Reshma Shetty, Linda Cho |
| Celebration | Winter 2015 | Kina Grannis | Diana Bang, Awkwafina |
| Power | Spring 2015 | 25 Influentials | Leehom Wang, Amber Liu |
References
- ^ a b c "About Us". Mochi Magazine. Retrieved July 3, 2014.
- ^ "Five Questions with Maggie Hsu and Stephanie Wu". Changing Faces of America. February 19th, 2014. Retrieved June 6, 2014.
{{cite web}}: Check date values in:|date=(help) - ^ "Maggie Hsu – Co-Founder of Mochi Magazine and "Older Sister"". 100 Passionate People. TaiwaneseAmerican.org. Retrieved June 4, 2014.
- ^ Nelson, Lani (2015). "Mochi Magazine". Sinovision Journal.
- ^ Harper, Yi (July 2013). "Mochi Magazine: A Voice for Asian American Girls". Her Campus.
- ^ Johnson, Torri (January 2015). "15 Awesome Feminist Reads for the New Year". Hello Flo.
- ^ Chie, Ho (May 2015). "Maggie Hsu – Co-founder of Mochi Magazine for Young Asian American Women". Taiwanese American.
- ^ "Mochi Magazine to Launch First Comprehensive College Guide for Asian American Teens". Foundasian. April 6, 2010.
- ^ "Relationship Issue, Winter 2011". Mochi Magazine. 2011.
- ^ Hu, Tiffany (Spring 2014). "Want a Career in Tech? Here's How Three Women Did It". Mochi Magazine.
- ^ Nguyen, Derek (October 28, 2011). "Mochi Mag". Popstyle Cle.
- ^ "FACES OF MOCHI, OCTOBER 22". Angry Asian Man.
{{cite web}}:|archive-date=requires|archive-url=(help) - ^ Huang, Stephanie. "Open Model Call for Mochi Magazine". Taiwanese American Professionals - Chicago. Retrieved 9 July 2014.
- ^ Mochi Magazine Presents: A Taste of Royce Chocolate (video). New York: Mochi Magazine. 2013. Retrieved July 9, 2014.
- ^ "Event With Mochi Magazine". Aromaflage. Jun 25, 2013.
- ^ "Saturday Session - Workshop Tracks". ECAASU - East Asian American Student Union. Washington DC. Retrieved 9 July 2014.
- ^ "ITASA NYC 2013-Intercollegiate Taiwanese American Student Association East Coast Conference". ITASA NYC. Retrieved July 8, 2014.
- ^ "Mochi Madness!". Penn Chinese Students' Association. October 30, 2013. Retrieved July 15, 2014.
- ^ "Events". Mochi Magazine. Retrieved July 6, 2014.
- ^ "Media Partners". Amp Music Festival 2013. Retrieved 15 July 2014.
- ^ Chiang, Nicole (June 12, 2014). "10 Best Beauty Products for a Minimal and Fun Summer Look". The Epoch Times.
- ^ "Harvard Asian American Alumni Summit 2010". 2010.
- ^ Low, Elaine. "Elaine Low (Clips)".
- ^ Pressler, Jessica (November 8, 2011). "Gossip Girl Recap". New York Magazine.
- ^ Aquino, Tara (March 11, 2013). "25 Breakout Actresses You Need to Know". Complex.
- ^ Duan, Noel (August 12, 2012). "'Fat for an Asian:' The Pressure to be Naturally Perfect". XoJane.
- ^ "Past Issues". Mochi Magazine. Retrieved July 9, 2014.
- ^ "Mochi Style for young Asian American women". Asian American Press. 5 November, 2012.
{{cite web}}: Check date values in:|date=(help)
External links
Category:Online magazines Category:Fashion magazines Category:Entertainment magazines Category:Publications established in 2008 Category:English-language magazines Category:American women's magazines Category:Asian-American magazines Category:Literature by Asian-American women
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