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XoJane Logo.svg
Type of site
Available inEnglish
OwnerTime Inc.
Created byJane Pratt
Alexa rankDecrease 23,590 (Global February 2017)[1]
Current statusInactive

xoJane (also known as xoJane.com) was an American online magazine from 2011-2016 geared toward women and founded by Jane Pratt, founding editor of Sassy and Jane magazines.[2][3][4]

In less than two months from the launch date, xoJane established itself as one of Forbes' "Top 10 Lifestyle Websites for Women."[5] Pratt served as editor-in-chief with Emily McCombs as executive editor, Lesley Kinzel as deputy editor and Mandy Stadtmiller as editor-at-large.[6]

Pratt launched a British sister site, xojane.co.uk, in June 2012, with Rebecca Holman as editor.[7] In March 2013, xoJane launched spinoff beauty site xoVain.[8]

xoJane and xoVain were acquired by Time Inc. from Pratt and SAY Media in 2015.[9] In December 2016, Time indicated that it would be folding xoJane into InStyle, following reports that Pratt was leaving Time and looking for a new owner for her web properties.[10] In 2016, a statement from Time said that the site would redirect to InStyle.com, an internal xoJane letter said that the site remained available through 2016 with no new content.[11] As of 2017 content and articles are unavailable, the xoJane property redirects to HelloGiggles.[12]


  1. ^ "xojane.com site info". Alexa. Retrieved 12 February 2017.
  2. ^ Cochrane, Kira (14 July 2013). "XoJane.com editor Jane Pratt: 'Be willing to put yourself out there'". Retrieved 2 September 2016 – via The Guardian.
  3. ^ The Los Angeles Times
  4. ^ "Glossies could do with a dash of XoJane's sass - Mail Online". Retrieved 2 September 2016.
  5. ^ Goudreau, Jenna. "xoJane - In Photos: Top 10 Lifestyle Websites For Women". Retrieved 2 September 2016.
  6. ^ "xoJane". xoJane. Retrieved January 11, 2013.
  7. ^ Boyd, Phoebe-Jane (July 12, 2012). "Media Interview with xoJane UK editor Rebecca Holman - FeaturesExec Media Bulletin". Featuresexec.com. Retrieved January 11, 2013.
  8. ^ "Jane Pratt Launches Beauty Site xoVain". Retrieved 2 September 2016.
  9. ^ Trachtenberg, Jeffrey A. (2015-10-26). "Time Inc. Acquires Websites Aimed at Women". Wall Street Journal. ISSN 0099-9660. Retrieved 2016-05-21.
  10. ^ Steigrad, Alexandra (December 16, 2016). "Jane Pratt to Exit Time Inc., Shops xo Jane to Vice Media and Others". WWD. Retrieved January 3, 2017.
  11. ^ Siegler, Mara (December 19, 2016). "The future of xoJane is 'unsure'". Page Six. Retrieved January 3, 2017.
  12. ^ Peyser, Eve. "The Biggest Moments in xoJane History". Jezebel. Retrieved 2019-01-21.

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