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Untitled

Anti is the upcoming eighth studio album by Barbadian recording artist Rihanna, set to be released through Roc Nation and Westbury Road.

Background

Rihanna performing during the Diamonds World Tour in 2013

In November 2012, Rihanna released her seventh studio album, Unapologetic, a pop[1] and R&B album[2] that incorporates elements of dubstep and EDM.[3][4] It received mixed reviews from music critics[5] and debuted at number one on the US Billboard 200 chart with sales of over 238,000 copies.[6] The album spawned seven singles, including the international hits, "Diamonds" and "Stay". To further promote it, in 2013, Rihanna embarked on her fifth concert tour, the Diamonds World Tour. In May 2014, Complex magazine reported that Rihanna had left her label, Def Jam Recordings and signed to Roc Nation, for both management and label.[7] Rihanna starred alongside Jim Parsons, Steve Martin and Jennifer Lopez in the animated movie home, Home, released in March 2015. That same month, she released the soundtrack for the film through her label Westbury Road and Roc Nation.[8]

Development

The span gap between Rihanna's last studio album, Unapologetic and Anti is the longest wait between records in her music career. On October 8, 2014, she posted a picture of her in the studio, working on the album.[9] American singer Ne-Yo, and also her frequent collaborator, in an interview with Capital Xtra on November 11, regarding Anti said, "The stuff I've heard is absolutely incredible. I can’t speak on what it sounds like because I’ll get in trouble. But I definitely feel like people are gonna enjoy it. Anybody that's a Rihanna fan is gonna stay a Rihanna fan, and anybody that's not might become a Rihanna fan ... just gear up for it."[10] On November 19, 2014, while on the red carpet for the premiere of director Andrew Jenks documentary, It's Not Over, Rihanna told Entertainment Tonight, that her album should come out "very soon". She further said, "I'm really excited about the music that we've been working on, so I can't wait for people to hear it."[11]

In December 2014, Rihanna invited her fans to participate in a promotional video which she shot in Paris.

Rihanna invited "hundreds" of her fans in Paris to participate in a promotional video shot on December 18, 2014. It was reported that the clip might be associated with the release of Anti.[12] On January 21, 2015, American rapper Kanye West made a surprise appearance at the iHeartMedia Music Summit, where he spoke about his career, played a few upcoming songs, and concluded with a collaboration with Rihanna that "featured acoustic guitar and a big, soaring chorus and melody with a massive hook. He then slammed his laptop shut and walked offstage to a standing ovation".[13] Earlier, on January 2, recording artist and producer Ty Dolla Sign gave an interview to Billboard magazine where it revealed that he, West, Rihanna and English musician Paul McCartney worked on a track together, which was yet to receive its final title.[14]

On February 8, 2015, during his Grammy Awards red carpet interview, West explained how the collaboration came to fruition: "I'm executive producer of Rihanna's album, and I said I'd done a few songs with Paul McCartney and she couldn't get past this record. She had to have it on her album... So now we at the Grammys doing it".[15] West further compared Rihanna's vocals on the song to that of Scottish singer Annie Lennox: "I feel like she has this type of energy in her vocals. And she even brought it to another level of like soul and heart and artistry".[16] During a press for Home, on March 16, Rihanna told MTV News that she recorded a lot of songs for the album, "that are really, really big songs. From the jump, they just blow up. And I wanted to kind of get back to — not that they weren't real music, but I just wanted to focus on things that felt real, that felt soulful, that felt forever."[17] She also stated that she wanted to record songs that could be "timeless" and she could perform them in a span of 15 years, "Not any songs that were burnt out. I find that when I get on stage now, I don’t want to perform a lot of my songs. They don’t feel like me."[17] In an interview with V magazine, Rihanna described the album as both "soulful" and "aggressive" at the same time whether is in a musical, lyrical or vocal context.[18]

Writing and recording

On May 16, 2014, in an interview with VH1, Australian singer and songwriter Sia Furler stated that she recently gave a new song to Rihanna, "Like as soon as I played it for her manager, he flipped over it and [when] he left the house I felt sick. I was like, 'F–k.' It was going to be on my record, but he was over and I was playing him loads of jams."[19] Canadian musician Grimes and her frequent collaborator Blood Diamonds, wrote a song for Rihanna which was turned down, so Grimes decided to perform the song herself.[20] On June 11, American rapper Big Sean posted a picture on his official Instagram account; the picture featured him and Rihanna in the studio with a caption "#2014". According to MTV News, the collaboration was recorded either for his third studio album or Anti.[21] In late June, the Roc Nation-signed songwriter, Alicia Renee, posted a photo on Instagram with her and Rihanna in the studio. Renee cried when she heard Rihanna performing one of the songs she wrote for her.[12]

Kiesza was one of the many artists who wrote songs for Anti.

In an interview with Digital Spy, on July 7, Canadian artist and songwriter, Kiesza, told that Rihanna recorded two or three songs she wrote, but was not sure whether they will make the final track listing. According to her, "The one that Rihanna has cut is one that I never in a million years expected her to pick out, so it was super interesting. It just shows that people want to evolve and try new things."[22] On September 15, record producer DJ Mustard confirmed that he and Rihanna collaborated on a song for Anti, "We haven't got our club record just yet but we have a ballad that I really like and that she likes too. I did a couple of songs with her, we're still working, we’re still in the early stages, trying to come together with a massive record."[12] Scottish DJ Calvin Harris, who previously penned Rihanna's 2011 single, "We Found Love", told UK's KISS FM that he and American singer Tinashe wrote a song for Anti which Rihanna later rejected.[12] English singer Natalia Kills, on December 12, posted on her official Twitter account that she has worked on a song for Rihanna.[12]

Rihanna together with British producer Alex da Kid and American rock group X Ambassadors co-wrote "American Oxygen". The writing of the song started in 2014, and it was written and produced over a course of a year span. It was originally conceived by Kid, who sent the beats of the song to Sam Harris of X Ambassadors who started writing some lyrics. In an interview with Billboard magazine Harris told how "American Oxygen" really stuck with him and he started the chorus with a couple lines he wrote, "We worked on just that chorus for like three or four months, going back and forth, back and forth.... It goes to show you that sometimes these songs just appear out of nowhere and sometimes you just have to go at it like a block of marble and you're chipping away at it."[23] According to him, the inspiration for starting to write "American Oxygen" was the 1984 single "Born in the U.S.A." by Bruce Springsteen. When Rihanna got a hold on the song, she and Kid started adjusting the song. The singer co-wrote the verses together with Harris and Kid, "I wrote one thing and then Alex and Rihanna had the idea to turn it into this song about an immigrant story, coming to this country as an outsider... That was her idea, really, hers and Alex's, to turn it into that kind of song.".[23] In October 2015, duo R. City stated they worked with Rihanna: "We definitely contributed to Rihanna's album. We did some cool stuff and Rihanna is a cool person; good vibes, good energy....She's very talented from the Caribbean, just like us; We have a whole new level of respect for her and she is tuned into the Caribbean vibe this time. One of them in particular is tailor made for Rihanna. If Rihanna doesn't use it, I don't see anyone else being able to record it outside of her".[24]

Composition

"FourFiveSeconds" is an acoustic pop and soul pop song,[25][26][27] that has a stripped back feel to it,[26] and it incorporates elements of country and folk.[25][28] Sharan Shetty of Slate stated that the song is about "heartbreak and redemption",[29] while a Yahoo! News reviewer noted that it is about "personal travails and confusion".[30] "American Oxygen" is a dubstep-influenced ballad,[31] with a patriotic lyrical content, reminiscent of the one of Jay Z and Alicia Keys' 2009 single, "Empire State of Mind".[32] In the song, Rihanna sings about a new America and chasing the American dream.[33] "Bitch Better Have My Money" is a trap song;[34] according to Jim Farber of New York Daily News the song is reminiscent of the works by West, particularly the half-sang and half-rapped vocals.[35] Jason Lipshutz of Billboard noted that the lyrics of the song sounded inspired by the "exuberant cockiness" of Beyoncé's 2014 single "Flawless".[34]

Packaging and title

I sometimes fear that I am misunderstood.
It is simply because what I want to say,
what I need to say, won't be heard.
Heard in a way I so rightfully deserve.
What I choose to say is of so much substance
That people just won't understand the depth of my message.
So my voice is not my weakness,
It is the opposite of what others are afraid of.
My voice is my suit and armor,
My shield, and all that I am.
I will comfortably breath in it, until I find the moment to be silent.
I live loudly in my mind, so many hours of the day.
The world is pin drop sound compared to the boom
That thumps and bumps against the walls of my cranium.
I live it and love it and despise it and I am entrapped in it.
So being misunderstood, I am not offended by the gesture, but honored.
If they let us...

A reading of the album's artwork poem If They Let Us.[36]

On Wednesday, October 7, 2015, Rihanna held a private viewing for fans and press at Los Angeles' MAMA Gallery, where she debuted the album's official artwork and title; the guests were encouraged to wear red blindfolds upon entry and closed their eyes to the Braille versions of the album's liner notes.[36] The album cover art was designed by Israeli artist Roy Nachum, and was described by Rihanna as her "favorite album cover".[37] The album's front cover shows an image of Rihanna, which was taken on her first day of day care,[38] holding a black balloon, with a gold crown covering her eyes, the majority of the artwork is black and white with a "smattering" of red paint.[37] Speaking about the cover arts concept, Nachum stated that he painted a young Rihanna to represent her "bringing something new" to music.[39]

Over the red, black and white canvas there is a poem written in Braille by poet Chloe Mitchell, the braille follows the theme of the album's singles artwork which also feature the same technique. Speaking on her choice to use Braille, Rihanna commented, "Sometimes the ones who have sight are the blindest."[37] During the cover's designing stage, Rihanna met with Chloe Mitchell, in which they "drank" and came up with a poem that would be used for the artwork and liner notes entitled If They Let Us.[36] Mitchell explained the poem and its meaning to RollingStone magazine, stating it was about being misunderstood, but still be able to stand out whilst doing what is right for you, continuing Mitchell said that the poem speaks about not conforming to society and being a leader as well as accepting that being misunderstood is a positive thing. [39]

At the gallery, the album's back cover, along with multiple inside album artworks were revealed. The album back cover features a similar image of Rihanna as a child, however this time from behind, like the front cover the back art features Braille, while the inside cover features poetry sculpted in Braille by Nachum, the use of Braille made the album become the first album ever to incorporate physical Braille. [40] The seven pieces of artwork were all named and featured a poem written by Mitchell or Nachum, the front and back covers were titled "If They Let Us Part I" and "If They Let Us Part II" and featured a poem that was split over the front and back, another piece entitled "If They Let Us" was commissioned and featured the full reading of the poem.[41] The inside booklet contains a further five pieces entitled "Fire Part I", "Fire Part II", "Fire Part III" and "R".[41] Initially thought to have been entitled R8 by fans and critics alike, Rihanna announced the official title during the album's cover art release, revealing the album would be called ANTI, the exhibition included a piece of art which defined the album's title stating that anti is "a person opposed to a particular policy, activity or idea." [42] Following the exhibition, Rihanna took to social media to confirm the album's title along with an explanation of its meaning. The explanation stated, "By continuing to follow her own instincts, her work strives to make an impact by doing the very antithesis of what the public expects."[43]

Singles

"FourFiveSeconds", with Kanye West and Paul McCartney, was released as the lead single from Anti. On January 24, Rihanna posted the song on her official website, Rihannanow.com,[44] and it was made available for digital download on January 24 via the iTunes Store.[45] A CD single featuring "FourFiveSeconds" and its music video was released on February 27 in Germany.[46] "FourFiveSeconds" received rave reviews from music critics[47] who praised Rihanna's and West's new direction, their vocals, and the song's minimalistic production.[48][49] Commercially, it peaked at number four on the US Billboard Hot 100 chart and gave Rihanna her twenty sixth top-ten on the chart while McCartney made a record by ending the longest break between top-ten songs on the chart. The song also peaked at number one on the US Hot R&B/Hip-Hop Songs chart.[50] Internationally, the song reached number one in Australia, Denmark, New Zealand and Sweden and reached the top five in Canada, France, Ireland and the United Kingdom. The music video was directed by Dutch photographer duo Inez and Vinoodh in New York City.[51] Shot in black-and-white, it was met with positive reviews from critics who commended the video's simplicity and compared it to the works of Herb Ritts and Xavier Dolan.[52][53]

"Bitch Better Have My Money" was released on March 26 via the iTunes Store worldwide.[54] On March 25 via her official Twitter account, Rihanna posted, "rihannaNOW.com #R8 #BBHMM #March26". Subsequently she posted, the artwork of the song on her official Instagram account. The black-and-white cover features Rihanna with highlighted brows while wearing a "motorcycle" jacket, the title of the song is placed on the left side and is written in Braille.[55] Upon release critics gave the song lukewarm reviews; although they found the song catchy and ready to be played in clubs, they thought it was a step down from "FourFiveSeconds".[34] It received similar performance commercially; it reached the top twenty in over twelve countries, including number 15 on the US Billboard Hot 100 chart. On the later, it became Rihanna's 35th top twenty single, making her the third overall artist to achieve the plateau, only behind Elvis Presley and Madonna.[56]

"American Oxygen" was released as a promotional single featured on commercials which promoted the 2015 NCAA Men's Division I Basketball Tournament.[57] Later, the song was made available for streaming on April 5, 2015, via Tidal.[58] On April 14, it was released as the third single via the iTunes Store.[59] The accompanying music video for "American Oxygen" was directed by Darren Craig of the Uprising Creative. It premiered on April 6 exclusively on Tidal.[60] Most important moments of the American history such as immigration in the country, the Apollo 11 moon landing, the 1968 Olympics Black Power salute, Beatlemania, Occupy Wall Street, September 11 attacks and Black Lives Matter are presented throughout the clip.[60][61][62][63] According to a writer of Capital FM, the video shows the patriotic side of Rihanna and the struggle experienced by the African American people in the country and their success.[64]

Release and promotion

In November, 2014, Rihanna announced, that her album should come out "very soon".[11] The following month, Rihanna invited "hundreds" of her fans in Paris to participate in a promotional video which was thought to be associated with the release of the album.[65] Following the album's announcement Rihanna released three singles, various snippets of songs and performed at numerous award shows, but never announced the album's release or possible release date. The first single from the album, "FourFiveSeconds", featuring Kanye West and Paul McCartney, was released on January 24, 2015,[66] Followed by the release of a snippet entitled "Higher" on March 5.[67] She later released the second single from the album "Bitch Better Have My Money", performing it for the first time at the 2nd iHeartRadio Music Awards on March 29, 2015.[68] Rihanna also posted an interlude entitled "James Joint" in its entirety from the upcoming album on her website on April 21, 2015, as a "celebration of 420". While modeling in a Dior Secret Garden advertisement, Rihanna teased a 1-minute clip of a song called "Only if for a Night".[69]

Recorded songs

Songs recorded for the album:

References

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