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Eventbrite

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Eventbrite
Type of businessPrivate
Type of site
Ticket sales
Available inEnglish, German, French, Spanish, Dutch, Italian, Portuguese, Swedish
FoundedSan Francisco, California, U.S.
Headquarters
San Francisco
,
United States
Area servedWorldwide
Key peopleJulia Hartz (Co-Founder & CEO) Kevin Hartz (Chairman) Renaud Visage (CTO)
Employees700+[1]
URLwww.eventbrite.com
Launched2006
Current statusActive

Eventbrite is a global ticketing and event technology platform that allows event organizers to plan, promote, and sell tickets to events.[2] Attendees can also find and purchase tickets on the platform.

Headquartered in San Francisco, Eventbrite opened their first international office in the UK in 2012.[3] The company now has over 700 global employees with offices in 12 countries, including Australia, Brazil, Germany, Ireland, and the Netherlands.[4]

Founders

Eventbrite was founded in 2006 by Kevin Hartz (Co-Founder and Executive Chairman) and Julia Hartz (Co-Founder and CEO) and Renaud Visage (Co-Founder and CTO). Prior to his position at the company, Kevin Hartz was involved with PayPal and was the Co-Founder and CEO of Xoom Corporation, an international money transfer company. Julia Hartz, wife of Kevin, was raised in Santa Cruz, CA. After studying broadcasting at Pepperdine University, she became a creative executive at FX Network in Los Angeles. Soon after the two became engaged, she moved to the Bay Area and helped co-found Eventbrite.

In 2016, Julia became the CEO of Eventbrite, while Kevin took the role of executive chairman.[5] Renaud Visage built the Eventbrite site platform. Visage started his career as a consultant with Geomatrix Consultants. He later became the Director of Engineering with Zing Networks. He has a Master of Engineering from Cornell University and from École centrale de Lyon in France.

Funding

On March 18, 2011 Eventbrite raised $50 million in Series E Financing led by Tiger Global.[6] On April 22, 2013, Eventbrite raised another $60 million in growth capital financing led by Tiger Global, and including T. Rowe Price.[7] On March 13, 2014, Eventbrite raised a private equity round of $60 million,[8] and on September 1, 2017, the company raised $134 million in a Series G funding round. This brought their total funding to $334 million. Previous funding involved firms including Sequoia Capital, DAG Ventures and Tenaya Capital.[9]

Acquisitions

Eventbrite has completed seven acquisitions spanning three continents: Eventioz (2013), Lanyrd (2013), Scintilla Technologies (2015), Queue (2016), nvite (2017), ticketscript (2017) and Ticketfly (2017).

2017

  • In January, Eventbrite acquired Dutch self-service ticketing provider ticketscript for an undisclosed sum.
  • In March, Eventbrite announced it had acquired D.C.-based event tech startup nvite for an undisclosed sum.[10]
  • In June, Eventbrite announced its intent to purchase Ticketfly from Pandora for $200 million and completed the acquisition in September.[11]

2016

  • In February, Eventbrite acquired Queue, a planning and management app for venues and promoters.[12]

2015

  • In October, Eventbrite announced it had acquired Scintilla Technologies, Canadian RFID chipmaker.[13]

2013

  • In September, Eventbrite acquired Lanyrd and Eventioz. Lanyrd is a social directory of conferences and professional events, and Eventioz is Latin American ticketing service.[14]

Products

Eventbrite’s platform and mobile apps are primarily for people who organize events and the people who seek to attend them. Event organizers use Eventbrite to streamline their event management process including, ticket sales, payments, event promotion, and event entry. The platform supports 24 currencies and major payments processing methods.

Specific products for event organizers include:

  • Eventbrite Organizer (formerly At The Door, Entry Manager) - An app that allows organizers to monitor ticket sales via charts and downloadable reports, scan tickets, check-in guests, and track event attendance as well as attendee demographics. The app was recognized by Google for their Material Design Award in 2017 as an honoree in Interaction Design.[15]
  • Eventbrite Onsite - Provides organizers the technology and the operations team needed to set up and run a successful event. Technology solution includes RFID (radio-frequency identification) capabilities to enable cashless payments, self-service wristband tracking, on-site fulfillment, and order management tools.
  • Eventbrite Spectrum - Ecosystem of 100 API partner integrations built to seamlessly integrate with Eventbrite’s platform.
  • Eventbrite Venue - Helps venue owners and promoters manage all of their booking and ticketing operations in one interface.[16]

Eventbrite.com and the Eventbrite app can be used to search and browse a variety of live experiences by category, location, date and/or ticket type (free or paid). Eventbrite Rally is the company’s online publication providing local event recommendations and lifestyle content for frequent event goers in ten cities: San Francisco, New York, Chicago, Los Angeles, Washington D.C., Atlanta, Boston, Philadelphia, Miami, and London.

Eventbrite also partners with leading technology and media companies to help event-goers find and easily purchase tickets to events and live experiences. Eventbrite’s distribution partners include Facebook[17], Spotify[18],Google, and Bandsintown.[19]

Competition

Eventbrite was the first major player in this market in the US[20] and as such saw the benefits of being a "first mover" in the market. Since the launch of Eventbrite many alternatives have been developed and are now fighting for recognition. Capterra, the software comparison site, lists 204 ticketing systems available.[21] These are direct and indirect competitors, some of whom are aimed at a niche audience such as music or sports.

Recognition

Eventbrite has been widely-recognized for its company culture. The company was honored as one of “the Best Workplaces in the Bay Area,”[22] “Best Workplaces for Women,”[23] and “Best Workplaces for Millennials.”[24]

It has also been ranked as one of the “Best Places to Work in San Francisco Bay Area” for nine years running.[25] The company’s Nashville office was also selected as one of the “Best Places to Work in Nashville.”[26]

See also

Other meeting exchange networks

References

  1. ^ Darrah Brustein, "Eventbrite CEO On The Transformative Power of Human Connection And Why Self-Doubt Is A Waste Of Time", Forbes, March 4, 2018.
  2. ^ Geron, Tomio (May 2, 2011). "Names You Need to Know:Eventbrite". Forbes Online. Retrieved 2014-09-21.
  3. ^ Shontell, Alyson, "Eventbrite Just Opened Up Its First International Office In London", Business Insider Online., October 26, 2011.
  4. ^ "American Event Company Eventbrite Opens Amsterdam Office", I Am Amsterdam Online, May 23, 2016.
  5. ^ Lev-Ram, Michal, "Exclusive: Eventbrite has a New CEO, and You’ll Never Guess Who it Is", Fortune Online, April 21, 2016.
  6. ^ "Even with New 50 Million Funding, Eventbrite is not Taking Aim at Ticketmaster". Fast Company.
  7. ^ Ha, Anthony, "Eventbrite Raises $60M Round Led By Tiger Global Management", TechCrunch Online, April 22, 2013.
  8. ^ Blattberg, Eric, "Eventbrite raises $60M at $1B valuation (confirmed)", VentureBeat Online, March 13, 2014.
  9. ^ "Crunchbase Profile: Eventbrite". Crunchbase.
  10. ^ Sabin, Sam, "Eventbrite Acquires D.C.-based nvite", American Inno Online, April 22, 2013.
  11. ^ Brooks, Dave, "Eventbrite Officially Closes Purchase on Ticketfly: Exclusive", Billboard Online, September 1, 2017.
  12. ^ Brooks, Dave, "Eventbrite Purchases Queue", Amplify Online, February 12, 2016.
  13. ^ Loizos, Connie, "In Move Sure to Boost Revenue, Eventbrite Moves Past Ticketing Into Event Spaces", TechCrunch Online, October 14, 2015.
  14. ^ Grant, Rebecca, "Eventbrite makes first acquisitions in 7 years, buys Lanyrd and Eventio", VentureBeat Online, September 3, 2013.
  15. ^ Fulcher, Rich, "Material Design Awards 2017", Google Design Online, September 13, 2017.
  16. ^ Brooks, Dave, "Eventbrite Announces Full Integration of Queue", Amplify Online, February 1, 2017.
  17. ^ Yeung, Ken, "Eventbrite: Events on Facebook result in 2X the ticket sales", VentureBeat Online, May 19, 2017.
  18. ^ Plaugic, Lizzie, "Spotify will start promoting Eventbrite concerts in its app", The Verge Online, June 15, 2017.
  19. ^ Gensler, Andy, "Eventbrite and Bandsintown Announce Partnership: Exclusive", The Verge Online, December 6, 2016.
  20. ^ "Event ticketing companies Amiando and Eventbrite get European backing".
  21. ^ "Best Ticketing Software – 2016 Reviews of the Most Popular Systems".
  22. ^ "The 45 Best Companies to Work For in the Bay Area", Fortune Online, March 1, 2018.
  23. ^ "100 Best Workplaces for Women", Fortune Online,.
  24. ^ "100 Best Workplaces for Millennials", Fortune Online,.
  25. ^ McDermid, Riley and Stock, Lynn Peithman, "Here are the winners for this year's Best Places to Work", San Francisco Business Times Online, April 14, 2017,.
  26. ^ Nash, Alison, "NBJ’s 2018 Best Places to Work are…", Nashville Business Journal Online. February 27, 2018,.
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