Talk:Criteo

3birds3 (talk) 17:48, 6 August 2020 (UTC)

Hello, 3birds3, and thank you for your suggestions. I am declining this edit request because it has a strong slant in favor of Criteo; in other words, your proposed text is too promotional and does not adhere to Wikipedia's neutral point of view policy. Wikipedia is not a vehicle for advertising, marketing or public relations, but the purpose of your proposed text is clearly to win over prospective customers and investors. As such, it cannot be added to the article unless it is substantially rewritten. The most obvious red flags are tactics that are frequently used in press releases, but are not appropriate for an encyclopedia. These promotional terms include phrases such as "industry-leading" and "market expertise," and I am not a fan of using industry awards to promote Criteo's image either. Just as importantly, watch out for sentences that sound vaguely positive, but don't actually tell the reader anything specific. They should be condensed and written more tersely. Because this draft is too promotional, I cannot approve incorporating it into the article. Altamel (talk) 19:46, 6 August 2020 (UTC)

Proposed changes

Information to be added or removed: This is to replace the entire page - it is outdated and per Wikipedia, is written like an advertisement. Please replace with the following: 3birdsllc (talk) 19:17, 12 October 2020 (UTC)

Proposed draft

Criteo Company type Société Anonyme Traded as Nasdaq: CRTO Industry Online Advertising Founded Paris, France 2005 (2005) Headquarters Paris , France Number of employees 2700 (2017) Website www.criteo.com Description Criteo is a global advertising technology company in the digital marketplace and a demand-side platform. Founded and headquartered in Paris, France, the ad tech company works with brands and agencies to deliver personalized advertising across all channels, by applying advanced machine learning to data sets through the Criteo AI Engine. Launched in 2020, Criteo’s self-service retail media platform, allows advertisers to purchase media space on retailers’ websites. The company has offices across 95 countries in the Americas, EMEA and APAC. History In 2005, JB Rudelle develops the idea behind Criteo while building a recommendation engine for movies. Soon after, he co-founds the company with Romain Niccoli and Franck Le Ouay. In 2008, after spending four years focused on R&D, Criteo launches performance display on desktop. In 2010, Criteo opened an office in Silicon Valley in an effort to enhance its profile in the USA. In 2009, the company is profitable for the first year. In 2012, Criteo opens its new headquarters in Paris, establishing one of the biggest European R&D centers dedicated to predictive advertising. In 2013, Criteo is listed on the NASDAQ. In 2016, the company announces a turnover of more than one billion euros. In 2016, Criteo announced a 20M euro investment in a Paris AI Lab. In 2019, Megan Clarken is appointed CEO to lead the next phase of the company’s transformation to a full-stack demand-side platform. Initial Public Offering On September 18, 2013, Criteo filed an F-1 with the Securities and Exchange Commission aiming for a valuation of $2 billion for product development and expansion. The company launched its IPO on October 30, 2013 on NASDAQ, raising $228 million in public funding with a market cap of $2.26 billion. “Within an hour of beginning trading on NASDAQ at $31 per share, CRTO jumped 33% to $41.” Strategic Acquisitions In 2013, Criteo’s purchased mobile ad tech company AD-X Tracking which provided the foundation for its cross-device matching technology. In 2014, Criteo acquired Tedemis, a French email marketing and retargeting company, as part of its expansion into mobile. In 2014 and 2015, Criteo acquired machine learning platforms AdQuantic and Datapop, to enhance its product recommendation technology. In 2016, Criteo acquired Monsieur Drive, a French price comparator. This same year Criteo made its first stride in entering the retail media business with the acquisition of retail exchange, Hooklogic. Later in 2018, the company acquired Storetail, a French media company, to be integrated into the existing technology to enable retailers to monetize native advertising on e-commerce. In 2018, Criteo acquired Manage, an app install solution, to complement its existing app business. Operations Criteo’s full-funnel display advertising solution provides marketers with the ability to serve personalized advertising to consumers across the web, app and store. In Criteo’s Q4 2019 earnings call, CEO Megan Clarken announced the company’s vision to become a full stack DSP. In 2020, Criteo launched the Traffic Generation Solution allowing advertisers to reach potential consumers using purchase intent data. The company also launched its Global Partnership Program. In 2020, Criteo launched a self-service ad platform for its Criteo Retail Media division that allows advertisers to purchase media space on retailers’ websites. Criteo’s identity graph, the Criteo Shopper Graph, houses data from retailers and provides insight into the ecommerce journey of 2.5 billion monthly users, to connect a person’s ID both online and offline. Criteo’s AI engine analyzes data from 2 billion cross-device IDs in real time.. Criteo Direct Bidder is the company’s header bidding technology that is connected to over 4,600 publishers across Web and App. Privacy The company denies it relies on personally identifiable information (PII) and doesn’t track identifiable information, no data is shared with advertisers or publishers and no third-party data used for targeting purposes. Retargeting only uses anonymous information from the merchant’s site. Criteo uses a ‘privacy by design’ approach. In 2019, Privacy International filed a complaint against Criteo, citing that it wouldn't respect the European GDPR. References