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The NFL Color Rush was a promotion done in conjunction with the National Football League (NFL) and Nike that promotes so-called "color vs. color" matchups with teams in matchup-specific uniforms that are primarily one solid color with alternating colored accents, primarily airing on Thursday Night Football. Despite being promoted as color vs. color, some games had one team wearing traditional white uniforms, either by choice or out of necessity. The uniforms did not count against each team with regards to their allowed alternate uniform allotment. The games received mixed responses from fans, with some praising the NFL for changing up their games in terms of uniforms, while others criticized the promotion for some of its garish uniforms. The promotion was officially discontinued for the 2018 seasons, but many teams continue to wear the Color Rush uniforms and promote them heavily, notably the Cleveland Browns, Dallas Cowboys, Pittsburgh Steelers, and Los Angeles Chargers.

History of color vs. color matchups

Early years

In the early days of the NFL through World War II, it was common to see teams wearing their team colored uniforms against each other. Many teams would almost always wear a primary colored jersey, only switching to a second jersey as a visitor when the home team's uniform color is similar. Following the arrival of the rival All-America Football Conference where each team had both a team colored jersey and a white jersey, NFL teams began adding a white jersey as a neutral color to avoid color clashes. Again, this was only used if teams such as the Chicago Bears and the Green Bay Packers (the latter before the arrival of Vince Lombardi) played each other and had similar jersey colors. NFL teams were not required to add a white jersey.

It would not be the AAFC (which partially merged into the NFL in 1950) that would change the status quo, but the mainstream adoption of television. Due to the technical limitations of TV, programming could only be broadcast in black and white, making it hard for fans to tell their teams apart. Out of necessity, starting with the 1957 NFL season, all teams were required to have both a team colored jersey and a white jersey, with the team colored jerseys being worn at home and white jerseys being worn at away games. This caused teams such as the Chicago Bears, Detroit Lions, Green Bay Packers, and Los Angeles Rams (none of which had a white jersey in 1956[1]) to add a contrasting white jersey. In the Rams' case, it also forced the team to drop their gold jersey, as it was considered "too light" to wear against teams wearing white jerseys, replaced by blue jerseys. Other teams, such as the Cleveland Browns, that had worn white as their primary home uniform were also no longer allowed to wear those jerseys at home.

In 1964, the league allowed the home team to decide which jersey could be worn at home, which prompted many teams to wear their white jerseys at home so that fans could see the colors of the visiting team. With blackout policies not allowing the home games to be aired in home markets until 1973, this also meant that fans not attending games in person at times only saw the team's darker colored uniform on TV, which depending on the television they were watching may still be in black and white. Despite this rule change and the widespread adoption of color television by the end of the 1960s, the color/white rule generally remains in effect for the NFL even as college football relaxed its jersey rules in 2009.[2]

Leaguewide promotions

The NFL began to allow exceptions as part of leaguewide promotions, beginning with the league's 75th Anniversary season in 1994. For the first time, the NFL allowed teams to wear throwback uniforms and in some cases allowed color vs. color as long as the colors did not clash with each other.

Color vs. color matchups would continue for a time in the early 2000s, mostly on Thanksgiving games. In 2002, the league allowed alternate uniforms with some jerseys being allowed to be worn against a colored jersey if it was light enough. Examples included gray jerseys worn by the New England Patriots in the 2000s and the Seattle Seahawks of the present day, as well as a one-off gold alternate by the New Orleans Saints that was worn against the Minnesota Vikings in 2002.

In 2009, the NFL celebrated what would have been the 50th season of the American Football League by allowing each of the original eight AFL teams to wear AFL-era throwback uniforms. One of those teams, the Kansas City Chiefs, was granted special permission by the NFL to allow the visiting Dallas Cowboys to wear their early 1960s throwbacks against the Chiefs (wearing throwbacks of their predecessors, the Dallas Texans) in "The Game that Never Was".

Launching the Color Rush

Initial rollout

For 2012, Nike replaced Reebok as the league's uniform supplier. As Nike had been the longtime supplier of the Oregon Ducks football team and used the Ducks as the team to start the trend of college football teams radically changing their uniforms on a regular basis, some had speculated that the NFL was about to follow college football's path, or at the very least one team becoming the "Oregon of the NFL". The Seattle Seahawks, Minnesota Vikings, Cleveland Browns, Jacksonville Jaguars, Miami Dolphins, Tampa Bay Buccaneers, Detroit Lions, Tennessee Titans, and New York Jets are the only teams that completely redesigned their uniform since Nike took over, but none of them became the "Oregon of the NFL", with the Browns, Dolphins, and Vikings opting for more traditional styles. This was further subdued in 2013 when the NFL banned alternate helmets out of fears of concussions.

During the Packers annual shareholder meeting in 2015, the team nonchalantly mentioned that color vs. color matchups would be allowed as an option during Thursday Night Football contests in 2015, while becoming mandatory in 2016.[3] Initially, this belief thought teams would be allowed to wear their normal uniforms against each other or even their alternates. However, on 30 October 2015, the NFL announced the initial "Color Rush," a series of four Thursday contests in which all eight teams will wear specially designed alternate uniforms.[4][5]

Trial run

The initial rollout featured the Carolina Panthers and Tennessee Titans wearing their regular alternate uniforms (with the Panthers debuting "Carolina blue" pants), while the Dallas Cowboys revived their white "Double Star" uniforms from the mid-1990s (while debuting white pants) and the then-St. Louis Rams wore a yellow version of their 1973–99 throwbacks for the games. The other four teams involved wore all-new uniforms for the games:

  • The Buffalo Bills debuted all-red uniforms for the first time in team history, with red, white and blue shoulder stripes and blue-white-blue pants stripes. (In a minor inconsistency, the team's blue "charging buffalo" helmet logo was used, instead of the all-red "standing buffalo" the team uses on their throwback uniforms.)
  • The Jacksonville Jaguars wore all-gold uniforms, after an accent color on their uniforms.
  • The New York Jets, who wore kelly green from 1963–1997, wore their current uniforms in the kelly green color scheme, with their normally white sleeves also green and the middle shoulder stripe being the team's current shade of hunter green.
  • The Tampa Bay Buccaneers wore an all-red ensemble.

Full rollout

In 2016, it was expected that all 32 teams would participate, with some teams eager to unveil their Color Rush uniforms. The Pittsburgh Steelers—one of the league's more conservative and tradition-bound teams with regards to uniforms—were the only team that did not participate in the 2015 Color Rush that revealed their Color Rush uniform style (but not revealing their uniform itself) before the leaguewide unveil, confirming that they would be wearing all-black uniforms with gold numbers on Christmas Day against the Baltimore Ravens.[6] The team had planned on wearing a Color Rush uniform for its only Thursday Night match up against the Indianapolis Colts at Lucas Oil Stadium, but opted for the home game on Christmas against its hated rival and will wear their standard road uniforms against the Colts. It was later announced that Thanksgiving games were exempt from the Color Rush promotion.

On 13 September 2016, the NFL and Nike unveiled the Color Rush uniforms for all 32 teams. The eight teams that participated in the Color Rush the year before continued their uniforms while the Steelers had already announced theirs.[7][8] For 2016, the Jets, Browns, and Rams donned their regular white uniforms (see below), while the Cardinals, Falcons, and Texans will also wore their regular white uniforms as they were the away team and their opponents wore similar colored uniforms. The Lions, Colts, and Redskins did not wear their Color Rush uniforms for 2016 due to Thanksgiving games being exempt and none of the three teams having other Thursday night games.[9] The 2017 season also featured at least one team, the Buffalo Bills, wearing their Color Rush uniform on a Sunday afternoon game (coincidentally this game occurred during a lake-effect snowstorm which made the Bills players more visible than their opponents, the all-white wearing Indianapolis Colts).[10] The 2017 Pro Bowl also features the two conference all-star teams in solid red and blue colors respectively.

Discontinuation

On 10 April 2018, the league announced that Color Rush promotion would be discontinued under the terms of the new Thursday Night Football broadcast contract. Teams were allowed to continue to use their existing Color Rush uniforms as standard third jerseys. Some teams continued to wear their Color Rush uniforms during Thursday Nights, and the Browns, who were the last team to have worn their Color Rush uniform debuted theirs on 20 September 2018. The Browns also debuted end zones painted with the stripe pattern found on their Color Rush jersey. [11] Positive fan reception for the new uniforms was so strong that the Browns later switched the Color Rush design to be their primary home jersey, which it remained through 2019.

Team by team

If Color Rush uniform is identical to an existing uniform, "First Use" in a Color Rush game is shown in italics.

Team First Use Last Use Times Used Color Numbers Detail Notes
Arizona Cardinals 9 November 2017 6 December 2020 5 black red, white outline similar to existing black alternate with red panels on arms instead of white, different color numbers and black pants
Atlanta Falcons 7 December 2017 7 December 2017 1 red black, white outline throwback style numbers, no striping, modern logo on sleeves Discontinued in 2020 following a team uniform overhaul
Baltimore Ravens 10 November 2016 25 November 2019 4 purple gold, white outline
Buffalo Bills 12 November 2015 13 December 2020 7 red white, blue outline First team to wear Color Rush on a Sunday
Carolina Panthers 26 November 2015 12 October 2017 3 blue white, black outline regular blue jersey with new matching pants, socks, and shoes
Chicago Bears 20 October 2016 28 September 2017 2 navy blue white, orange outline regular navy blue jersey with navy pants normally worn with the white jerseys
Cincinnati Bengals 29 September 2016 29 November 2020 7 white solid black black sleeves with shoulder tiger stripe pattern, black and white tiger stripes stripe on pants A nod to the white tiger. The Bengals themselves unveiled their Color Rush uniforms at the Cincinnati Zoo and Botanical Garden.[12]
Cleveland Browns 20 September 2018 22 December 2019 8 brown solid orange with different shoulder stripes and pants stripes Last team to wear Color Rush for the first time. Promoted to primary status for the 2019 season. Replaced with a similar set following their 2020 uniform change, the most noteworthy difference being the lack of sleeve stripes.
Dallas Cowboys 26 November 2015 26 November 2020 7 white blue, blue and white outline blue sleeves, stars on shoulders
Denver Broncos 13 October 2016 19 December 2020 5 orange white, blue outline throwback style, including helmet decal
Detroit Lions 16 December 2017 28 November 2019 2 grey white, Honolulu outline The team had all black color rush uniforms it never wore. The grey uniforms were unveiled along with a whole new set of uniforms in 2017.
Green Bay Packers 20 October 2016 14 October 2019 4 white solid green essentially white pants with the regular white jersey; the team has continued to wear their Reebok-era design with few changes
Houston Texans 14 September 2017 27 December 2020 6 navy blue red, white outline
Indianapolis Colts 14 December 2017 20 December 2020 4 blue solid white essentially blue pants with the regular blue jersey
Jacksonville Jaguars 19 November 2015 27 October 2016 2 gold white, teal outline Discontinued following a team uniform change in 2018.
Kansas City Chiefs 8 December 2016 19 October 2017 2 red white, yellow outline Regular red jersey with red pants Adapted as Chiefs recurring home alternate
Las Vegas Raiders 8 December 2016 19 October 2017 2 white silver, black outline Jersey is a throwback from the early 1970s and has been retained as such to be worn with their typical silver pants.
Los Angeles Chargers 13 October 2016 15 December 2019 4 royal blue gold, white outline Similar to Air Coryell-era uniforms but in the then-current design template. The original design was replaced during the 2020 uniform update with a similar design in the new template with a second "Midnight Lightning" set in navy blue
Los Angeles Rams 17 December 2015 25 November 2019 5 yellow solid blue Identical style of throwback jersey, except yellow with dark blue detailing and numbers. For the 2016 game in which the team wore all-white, the team wore white ram's horns (as opposed to metallic gold) on their helmets, which were adopted for the team's standard uniform in 2017. Discontinued following a team uniform overhaul in 2020.
Miami Dolphins 29 September 2016 29 September 2016 1 orange white, aqua blue outline white stripe on pants outlined in teal and marine blue in style of current uniforms
Minnesota Vikings 1 December 2016 22 November 2020 3 purple solid gold with gold stripes and numbers
New England Patriots 22 September 2016 8 December 2019 7 blue white, red outline with red-white-red Pat Patriot-era shoulder striping, and red-white-red stripes on pants The first team to wear their Color Rush Uniforms during a Sunday Night Football contest.
An adaptation of the Color Rush uniform with minor tweaks became the primary uniforms beginning in 2020.
New Orleans Saints 17 November 2016 8 November 2020 10 white gold throwback uniform, circa 1975 with gold numbers instead of black and no colored collar
New York Giants 22 December 2016 2 November 2020 5 white blue, red outline essentially the 1980s and 1990s white uniform with "GIANTS" script on helmets, but the "NY" logo on the collar
New York Jets 12 November 2015 21 October 2018 2 Kelly green solid white Kelly green helmet, jersey, and pants, with white and hunter green shoulder stripes Discontinued when the Jets changed their uniforms to a design based on the Color Rush and 1990s-era uniforms. This set includes an all-black alternate ensemble similar to Color Rush uniforms, although it debuted after the end of the official Color Rush program.
Philadelphia Eagles 22 December 2016 13 December 2020 6 black white, midnight green drop shadow Exactly the same as all-black alternate worn since 2003.
Pittsburgh Steelers 25 December 2016 2 December 2020 6 black solid gold Throwback block numbers, similar to 1946-1965 uniform, but with modern stripes all in gold
San Francisco 49ers 6 October 2016 21 September 2017 2 black solid red Based on the black alternates from the 2015 season Replaced in 2018 by throwback uniforms from the 1994 Super Bowl champion 49ers team, with the ‘94 team themselves having worn this uniform in tribute to the 1955 team. They are all-white with red numbers with a black drop shadow.
Seattle Seahawks 15 December 2016 3 October 2019 4 action green blue with white border Worn with blue helmets Based on an action green jersey worn over blue pants in 2009. The team has also worn the action green jerseys with blue pants.
Tampa Bay Buccaneers 17 December 2015 8 December 2019 7 red pewter, white outline Discontinued following a team uniform change in 2020 and replaced with an all-pewter set.
Tennessee Titans 19 November 2015 16 November 2017 3 light blue white, dark blue outline Standard alternate blue jersey with matching pants Combination previously worn with navy socks between 2006 and 2013. Discontinued following a team uniform change in 2018.
Washington Football Team 30 November 2017 0 yellow-gold burgundy, white outline Although the Redskins were originally to wear gold uniforms, they disliked the "garish" gold color chosen for them and opted for an all-burgundy combination of their normal uniforms instead.[13] This ended the league-wide Color Rush program and the weekly color vs. color matchups. Shortly afterwards the NFL would announce the discontinuation of Color Rush.

Style

Jerseys and pants

Uniforms are primarily one color, although the uniforms include different color accents for the jersey numbers and uniform details. Many uniforms duplicate the stripes and shoulder details of the team's current uniforms, but many do not. The Green Bay Packers' Color Rush Uniforms have the same stripe patterns on the sleeves as their regular uniforms, for instance. Conversely, the New England Patriots Color Rush uniforms mimic the stripes of their uniforms of a previous era. Whereas NFL teams most commonly wear pants in a contrasting color, all the Color Rush uniforms have pants and jerseys of the same color.

Shoes and socks

Color Rush uniforms also have matching colored shoes (instead of black or white) and matching socks. Some teams have continued to use their jersey and pants combination post-Color Rush without the matching shoes or socks.

Helmets

Most teams helmets do not change for the Color Rush games. The Denver Broncos, the New York Giants, and the Los Angeles Rams will wear helmets with versions of older logos affixed in 2016, while the New York Jets wore helmets with the same logo, but in a green chrome finish, in 2015, with the Cardinals doing the same to their helmets in 2016. Since NFL rules dictate that players wear the same helmet throughout the season, only the decals can change, and the shells remain the same color. As a result, although the Broncos Color Rush helmets resemble the ones used through 1996, it is the same shade of blue as currently used.

Opposing team whites

If the Color Rush color is too similar to the home team, or if there are issues with visibility for color-blind viewers, the visiting team will wear their whites. It is unclear how each of these team will modify elements of their uniform for the Color Rush games, if at all. At least one team, the Arizona Cardinals, was given a choice between wearing their traditional white-on-white uniforms or a specially designed all-white uniform from Nike.[14] The Cardinals opted for their traditional whites, with white socks. In week two of 2016, the New York Jets wore white facemasks instead of green, white gloves, solid white socks instead of white with green stripes, and white shoes instead of their usual black in the spirit of the Color Rush program.[15] In week three, the Houston Texans modified their uniforms by wearing solid white socks instead of their blue and white socks. In Week 15, the Rams wore their regular white uniform but switched the horns on the helmet from gold to white, marking the first time the team wore white horns on the helmet since the 1972 season; this was also done as a nod to the Fearsome Foursome. The following year in 2017, the Rams decided to make the white horns a part of their regular uniforms, leaving most of their uniform intact save for the pants with the hope to rebrand completely in the near future.[16] In week 5 of 2017, the Patriots wore their regular away jerseys with white pants and socks on the road in Tampa Bay. This was the only time that combination was used, as they adopted a modified color rush uniform as their home set in 2020, with a white version of that jersey created for away games. Coincidentally, Tom Brady only played in Raymond James Stadium for that one game during his time with New England, before becoming a Buccaneer.

Reception and controversy

Color blindness

Issues of colorblindness was first raised in November 2015. The first game between the Bills and Jets attracted most criticism, with the Bills' all-red uniforms and the Jets' kelly green outfits being indistinguishable.[17] The NFL issued a statement admitting their "standard television test did not account for color blindness for fans at home that became apparent last night".[18]

In 2016, Nike brought in doctors from Mount Sinai Hospital to point out potential colorblindness issues. Aside from red-green, the NFL also avoided brown-purple (Browns/Ravens) and yellow-bright green (Rams/Seahawks) matchups, requiring one of those teams to wear white uniforms in those games.[9] Many team adjusted their colors.[19][20]

Team participation

Some tradition-rich teams such as the Green Bay Packers and New York Giants chose to wear an all-white ensemble instead of wearing an all-team color ensemble, despite the Packers playing at home in their first Color Rush game and the team having a historical precedence with an all-green uniform in the early 1950s.[21] (The Packers wearing white in the Color Rush game also marked the first time the team wore white in a home game since a two-game experiment at Lambeau Field in 1989, and only the second time in the team's 97-year history.) Giants co-owner John Mara said that Nike initially approached the team about doing an all-red ensemble (which Mara rejected out of hand) and later an all-blue ensemble (which Mara initially approved, but got cold feet at the last minute) before going with the all-white look as a nod to the Bill Parcells era of the 1980s.[22] Other teams that chose white as their Color Rush uniforms have either traditionally worn white (such as the Dallas Cowboys) or have already worn one-color ensembles as part of their regular uniforms on a regular basis, such as the New Orleans Saints and Cincinnati Bengals; in the latter's case, the team wore white uniforms as a nod to the white tiger.[12]

The Packers and Giants non-participation contrasted with another tradition-rich team, the Pittsburgh Steelers, who fully embraced the Color Rush program and received a positive response from their fans over the all-black look.[23] The Steelers plan to make their Color Rush uniform their official alternate uniform for 2017.[24] Other teams such as the Philadelphia Eagles, San Francisco 49ers, and Tennessee Titans went with their existing alternate uniforms for the Color Rush program, as opposed to creating a unique uniform for the games, while the Kansas City Chiefs simply matched their red jerseys up with their red pants—a look that the team had been sporting at times in recent seasons. The Chicago Bears simply wore their blue pants normally worn with their white jerseys with their blue jerseys, a look the team experimented with in the early 2000s.

In 2017, the Washington Redskins proposed a bylaw which would permit teams to opt out of Color Rush program participation.[25] The Redskins later pulled the proposal before it went into a vote.[26] However on the week of their Color Rush game, the Redskins announced they would not be wearing the gold color rush uniforms, which the team referred to as "garish", and instead wore their normal burgundy jersey and pants in an ad-hoc nod to the program. The NFL soon after later announced the discontinuation of the program.

Following the official discontinuation of the Color Rush program in 2018, some teams continued to wear their Color Rush uniforms and even branded them as such, following a rule change that allows teams to wear alternate uniforms up to three times per season and allowed two alternate uniforms. The Cleveland Browns, despite unveiling their Color Rush uniform in 2016, did not get the opportunity to wear theirs until the 2018 season, when it was met with great fanfare and subsequently worn two more times by the team that season. The Jacksonville Jaguars, Miami Dolphins, and San Francisco 49ers dropped their Color Rush uniforms altogether by 2018 (the Jaguars due to an unrelated uniform redesign, while the latter two replaced their Color Rush designs with standard throwback uniforms), while the Tennessee Titans (who like the Jaguars also redesigned their uniforms for 2018) actually branding their official third uniform as their Color Rush uniform despite being introduced after the discontinuation of the program. Some teams like the Dallas Cowboys and Baltimore Ravens also began to incorporate their Color Rush pants into their regular uniform attire while keeping their Color Rush sets.

References

  1. ^ http://www.gridiron-uniforms.com/GUD/1956.shtml [dead link]
  2. ^ "NCAA changing rules to accommodate USC-UCLA jersey tradition". Los Angeles Times. 19 February 2009. Retrieved 5 October 2009.
  3. ^ Silverstein, Tom (28 July 2015). "Packers unveil retro uniforms to be worn vs. Chargers". jsonline.com. Journal Sentinel, Inc. Retrieved 7 August 2015.
  4. ^ "NFL and Nike Flood Thursday Night Football with Color" (Press release). National Football League. 30 October 2015. Retrieved 24 September 2016.
  5. ^ Kania, Joe (30 October 2015). "Splash of Color for Thursday Night Teams". Buccaneers.com. Archived from the original on 31 October 2015. Retrieved 2 December 2015.
  6. ^ Varley, Teresa (12 August 2016). "'Color rush' uniforms revealed". steelers.com. NFL Enterprises, LLC. Retrieved 13 August 2016.
  7. ^ "NIKE AND NFL LIGHT UP THURSDAY NIGHT FOOTBALL" (Press release). Nike, Inc. 13 September 2016. Retrieved 24 September 2016.
  8. ^ "NFL & Nike Light Up Thursday Night Football" (Press release). National Football League. 13 September 2016. Retrieved 24 September 2016.
  9. ^ a b "Nike expands Color Rush program to all teams". ESPN. 13 September 2016.
  10. ^ Bills announce team's Family Day sponsored by Independent Health & Fan Appreciation Day, buffalobills.com (4 December 2017).
  11. ^ Knoblauch, Austin (10 April 2018). "Is NFL's Color Rush era in danger of fading away?". Retrieved 13 April 2018.
  12. ^ a b "Bengals Unveil Color Rush Jerseys". Cincinnati Bengals. 13 September 2016. Retrieved 24 September 2016.
  13. ^ http://www.richmond.com/redskins-xtra/redskins-push-back-against-wearing-garish-uniforms-thursday-against-cowboys/article_528ff2be-d472-11e7-8cc9-5ff43696bdf1.html
  14. ^ Wilson, Ryan (5 October 2016). "LOOK: Only 49ers to wear Color Rush uniforms for Thursday Night Football vs. Cardinals". CBS Sports. Retrieved 7 October 2016.
  15. ^ "Jets alter their 'Color Rush' jerseys to help color-blind viewers".
  16. ^ http://profootballtalk.nbcsports.com/2016/12/13/rams-to-wear-old-school-white-horns-on-thursday-night/
  17. ^ Edholm, Eric (12 November 2015). "Color-blind people driven nuts watching red Bills, green Jets uniforms". Yahoo! Sports. Retrieved 12 November 2015.
  18. ^ "NFL's Red And Green Uniforms Described As 'Torture' By Colorblind Fans". National Public Radio. 13 November 2015.
  19. ^ "Jets, Bills will rock color rush uniforms for Thursday night clash". ESPN. 3 November 2017.
  20. ^ "NFL's 'Color Rush' uniforms are back, and this time they're color-blind friendly". LA Times. 13 September 2016.
  21. ^ http://www.espn.com/nfl/story/_/id/17538646/uni-watch-goes-game-game-break-nfl-latest-color-rush-uniforms
  22. ^ https://prosportsrundown.com/2016/12/22/the-hail-mary-hidden-story-new-york-giants-color-rush-uniforms/
  23. ^ http://www.12up.com/posts/3775250-the-steelers-new-color-rush-jerseys-are-amazing
  24. ^ http://www.steelers.com/news/labriola-on/article-1/Labriola-on-bumblebees-switching-positions/e6a6dce9-cbe5-48c6-9feb-675e0cdcf268
  25. ^ http://www.baltimoreravens.com/news/article-1/All-15-NFL-Rule-Change-Proposals-For-2017/5643a94f-bf50-4373-a83d-21da56908b38
  26. ^ https://www.cbssports.com/nfl/news/report-redskins-pull-proposal-to-opt-out-of-color-rush-uniforms/
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