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Wednesday Night Wars

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The Wednesday Night Wars is an ongoing period of mainstream televised American professional wrestling that began on October 2, 2019 when brand new major promotion All Elite Wrestling (AEW)'s Dynamite debuted on TNT opposite WWE's NXT on the USA Network in a battle for Nielsen ratings each week.[1][2]

This is the first direct competition between two major promotions since Total Nonstop Action Wrestling (TNA), briefly moved their flagship series, Impact!, to Monday nights opposite WWE Raw in 2010,[3] and over 20 years following the original Monday Night Wars that lasted from 1995 to 2001.[4]

History

Origins

National WWE domination

After the "Monday Night Wars", and the bankruptcy and subsequent acquisitions of both World Championship Wrestling (WCW) and Extreme Championship Wrestling (ECW), WWE became the dominant national professional wrestling promotion in the United States. In 2008, WWE entered the PG Era and began to take a family-friendly approach in which all of its programming received a rating of TV-PG.[5]

In 2010, Total Nonstop Action Wrestling (TNA), which targets an adult audience, would move their flagship, weekly series, Impact!, to Monday nights on Spike TV opposite Raw from January to May 2010.[6] Impact would suffer from extremely low ratings and ultimately returned to their regular Thursday night timeslot on May 13, 2010.[7][8]

The move itself would be panned by critics and viewers. In the tenth anniversary reprint of R.D. Reynolds and Bryan Alvarez's Death of WCW, the authors compared the move to the original Monday Night Wars, writing that TNA did not have the audience that WCW did, pointing out that WCW Saturday Night typically did better than WWE shows did in the weekend timeslots. Reynolds and Alvarez also wrote that TNA did not have the financial resources that WCW did.[9]

NXT's revamp

Since the revamp Triple H has been in charge of NXT.

In 2012, WWE NXT was revamped to focus exclusively on its developmental talent, with FCW (WWE's former developmental territory) being relaunched under the NXT brand.[10][11][12] NXT became a webcast on WWE's official website, before airing on Hulu. [13] Finally NXT began airing on the WWE Network. [14] During this period Triple H would become in charge of NXT.[15]

In the years since the revamp, NXT would garner critical acclaim for its more grounded storylines and sports-based presentation compared to WWE's "main roster" programming,[16][17][18] with fans and pundits eventually viewing the brand as its own distinct entity and its TakeOver specials to be superior in quality to WWE's monthly pay-per-views.[19][20]

All Elite Wrestling formation

Cody Rhodes (left) and The Young Bucks (right) promoted All In and later became AEW executives

On January 10, 2018, Cody Rhodes and The Young Bucks, members of the stable known as The Elite, announced an independent event called All In, which was scheduled for September 1 of that year at the Sears Centre Arena in Hoffman Estates, Illinois.[21] Tickets for the event went on sale on May 13, and sold out in less than 30 minutes.[22] The event was attended by 11,263 people, making it the first event in North America not held by WWE or WCW to sell 10,000 tickets or more since 1993. Four months after All In, Cody and The Young Bucks left New Japan Pro-Wrestling and Ring of Honor; and announced plans to start a new wrestling promotion.[23][24] The promotion, which would become known as All Elite Wrestling (AEW), began operations on January 1, 2019, and announced that its first event, Double or Nothing, would be held on May 25 of that year.[25]

Ten days before Double or Nothing was held, AEW reached a deal with WarnerMedia to broadcast a weekly show on TNT, which would later become known as Dynamite.[26] On July 24, 2019, AEW announced that Dynamite would premiere on Wednesday, October 2 and would be broadcast live every week, marking the return of professional wrestling to a Warner-owned network after TNT broadcast the final episode of WCW Monday Nitro on March 26, 2001. AEW has been described as "the first major promotion to compete financially with WWE since the closure of WCW".[26]

NXT's move to USA Network

In August 2019, it was announced that NXT would be moving to USA Network, marking the show's first broadcast on the network since December 20, 2017, and expanding the program to a live, two-hour format.[27][28][29] Critics felt that the move was an attempt to counterprogram Dynamite, which would premiere two weeks later. NXT would premiere on USA on September 18, 2019.[29][30] However, due to scheduling overlap with the final episodes of original series Suits, only the first hour of NXT was broadcast on USA for its first two weeks while the second hour was shown on WWE Network.[31] In its first two weeks, NXT drew 1.179[32] and 1.006[33] million viewers respectively.

Wednesday Night Wars

2019–2020: The debut of Dynamite

On October 2, 2019, Dynamite debuted on TNT, which averaged 1.409 million viewers.[34] NXT would make their full two-hour debut on USA Network on the same night, which averaged 891,000 viewers.[1] Dynamite would beat NXT in the ratings among both viewers in the 18–49 range and total viewers for its first seven episodes. NXT began to gain ground when WWE announced that the brand's wrestlers would compete at that year's Survivor Series, officially endorsing NXT as WWE's "third brand".[35] Competitors from the NXT brand would go on to win three of the five triple-threat matches at the pay-per-view, which saw NXT Women's Champion Shayna Baszler defeat Raw Women's Champion Becky Lynch and SmackDown Women's Champion Bayley in the main event.[36][37] These developments caused NXT to place first in the ratings for three out of the six remaining weeks of 2019, which culminated in a match where Rhea Ripley defeated Shayna Baszler to win the women's championship on the December 18 episode.[38] NXT ran unopposed on December 25, the final Wednesday of 2019, as Dynamite did not air due to Christmas Day.[39]

2020–present: COVID-19 pandemic

On January 15, 2020, WarnerMedia and AEW announced a $175 million contract extension for Dynamite on TNT through 2023; in addition, AEW would be launching an upcoming second weekly television show.[40][41]

Comparisons between NXT and Dynamite

Viewership

Date NXT Dynamite
2019-10-02[42] 891,000 1,409,000
2019-10-09[43] 790,000 1,140,000[a]
2019-10-16[45] 712,000 1,014,000
2019-10-23[46] 698,000 963,000
2019-10-30[47] 580,000 759,000
2019-11-06[48] 813,000 822,000
2019-11-13[49] 750,000 957,000
2019-11-20[50] 916,000 893,000
2019-11-27[51] 810,000 663,000
2019-12-04[52] 845,000 851,000
2019-12-11[53] 778,000 778,000
2019-12-18[54] 795,000 683,000
2019-12-25[55] 831,000 Not aired[b]
2020-01-01[56] 548,000 967,000
2020-01-08[57] 721,000 947,000
2020-01-15[58] 700,000 940,000
2020-01-22[59] 769,000 871,000
2020-01-29[60] 712,000 828,000
2020-02-05[61] 770,000 928,000
2020-02-12[62] 757,000 817,000
2020-02-19[63] 794,000 893,000
2020-02-26[64] 717,000 865,000
2020-03-04[65] 718,000 906,000
2020-03-11[66] 697,000 766,000
2020-03-18[67] 542,000 932,000
2020-03-25[68] 669,000 819,000
2020-04-01[69] 590,000 685,000
2020-04-08[70][71] 693,000 692,000
2020-04-15[72] 692,000 683,000
2020-04-22[73] 665,000 731,000
2020-04-29[74] 637,000 693,000
2020-05-06[75] 663,000 732,000
2020-05-13[76] 604,000 654,000
2020-05-20[77] 592,000 701,000
2020-05-27[78] 731,000 827,000
2020-06-03[79] 715,000 730,000
2020-06-10[80] 673,000 677,000
2020-06-17[81] 746,000 772,000
2020-06-24[82] 786,000 633,000
2020-07-01[83] 792,000 748,000
2020-07-08[84] 759,000 715,000
2020-07-15[85] 631,000 788,000
2020-07-22[86] 615,000 845,000
2020-07-29[87] 707,000 773,000
2020-08-05[88] 753,000 901,000
2020-08-12[89] 619,000 792,000
2020-08-19[90] 853,000 Not aired[c]
2020-08-26[93] 824,000 Not aired[d]
2020-09-02[95] Not aired[e] 928,000
2020-09-09[98] Not aired[f] 1,016,000
2020-09-16[101] 689,000 886,000
2020-09-23[102] 696,000 835,000
2020-09-30[103] 732,000 866,000
2020-10-07[104] 639,000 753,000
2020-10-14[105] 651,000 826,000
2020-10-21[106] 644,000 753,000
2020-10-28[107] 876,000 781,000
2020-11-04[108] 610,000 717,000
2020-11-11[109] 632,000 764,000
2020-11-18[110] 638,000 850,000
2020-11-25[111] 712,000 712,000[112]
2020-12-02[113] 658,000 913,000
2020-12-09[114] 659,000 995,000
2020-12-16[115] 766,000 806,000
2020-12-23[116] 698,000 775,000[g]
2020-12-30[117] 586,000 977,000
2021-01-06[118] 641,000 662,000
2021-01-13[119] 551,000 762,000
2021-01-20[120] 659,000 854,000
2021-01-27[121] 720,000 734,000
2021-02-03[122] 610,000 844,000
  NXT win
  Dynamite win
  Tie
  Program ran unopposed
Overall score
Dynamite: 55
NXT: 9
Tie: 2
Ratings unavailable or program not aired: 5

Key demographic (18-49)

See also: Key demographic
Date NXT Dynamite
2019-10-02[42] 0.32 0.68
2019-10-09[43] 0.22 0.51[a]
2019-10-16[45] 0.20 0.44
2019-10-23[46] 0.21 0.45
2019-10-30[47] 0.18 0.33
2019-11-06[48] 0.30 0.35
2019-11-13[49] 0.25 0.43
2019-11-20[50] 0.30 0.39
2019-11-27[51] 0.24 0.26
2019-12-04[52] 0.29 0.32
2019-12-11[53] 0.24 0.28
2019-12-18[54] 0.27 0.25
2019-12-25[55] 0.22 Not aired[b]
2020-01-01[56] 0.15 0.36
2020-01-08[57] 0.19 0.36
2020-01-15[58] 0.21 0.38
2020-01-22[59] 0.24 0.35
2020-01-29[60] 0.22 0.34
2020-02-05[61] 0.22 0.36
2020-02-12[62] 0.24 0.30
2020-02-19[63] 0.25 0.31
2020-02-26[64] 0.23 0.30
2020-03-04[65] 0.23 0.35
2020-03-11[66] 0.21 0.26
2020-03-18[67] 0.16 0.35
2020-03-25[68] 0.20 0.34
2020-04-01[69] 0.15 0.25
2020-04-08[70] 0.19 0.26
2020-04-15[72] 0.17 0.25
2020-04-22[73] 0.18 0.25
2020-04-29[74] 0.16 0.27
2020-05-06[75] 0.18 0.28
2020-05-13[76] 0.15 0.23
2020-05-20[77] 0.13 0.26
2020-05-27[78] 0.19 0.32
2020-06-03[79] 0.20 0.29
2020-06-10[80] 0.16 0.23
2020-06-17[81] 0.20 0.28
2020-06-24[82] 0.19 0.22
2020-07-01[83] 0.22 0.29
2020-07-08[84] 0.20 0.28
2020-07-15[85] 0.14 0.29
2020-07-22[86] 0.17 0.32
2020-07-29[87] 0.18 0.30
2020-08-05[88] 0.20 0.36
2020-08-12[89] 0.16 0.32
2020-08-19[90] 0.24 Not aired[c]
2020-08-26[93] 0.24 Not aired[d]
2020-09-02[95] Not aired[e] 0.36
2020-09-09[98] Not aired[f] 0.37
2020-09-16[101] 0.18 0.34
2020-09-23[102] 0.18 0.32
2020-09-30[103] 0.19 0.33
2020-10-07[104] 0.16 0.31
2020-10-14[105] 0.17 0.30
2020-10-21[106] 0.16 0.30
2020-10-28[107] 0.25 0.32
2020-11-04[108] 0.14 0.30
2020-11-11[109] 0.16 0.30
2020-11-18[110] 0.14 0.37
2020-11-25[111] 0.20 0.26
2020-12-02[113] 0.16 0.42
2020-12-09[114] 0.17 0.45
2020-12-16[115] 0.19 0.32
2020-12-23[116] 0.19 0.32[g]
2020-12-30 0.12 0.40
2021-01-06[118] 0.16 0.25
2021-01-13[119] 0.14 0.30
2021-01-20[120] 0.15 0.36
2021-01-27[121] 0.21 0.29
2021-02-03[122] 0.15 0.32
  NXT win
  Dynamite win
  Tie
  Program ran unopposed
Overall score
Dynamite: 65
NXT: 1
Ratings unavailable or program not aired: 5

See also

Notes

  1. ^ a b Dynamite was simulcast on TNT (0.46, 1,018,000) and TruTV (0.05, 122,000), due to scheduling conflicts with the 2019 MLB playoffs.[44]
  2. ^ a b Dynamite was not aired due to coinciding with Christmas Day.[39]
  3. ^ a b Dynamite (0.31, 755,000)[91] aired on Saturday, August 22, due to scheduling conflicts with the 2020 NBA playoffs.[92]
  4. ^ a b Dynamite (0.29, 813,000)[94] aired on Thursday, August 27, due to scheduling conflicts with the 2020 NBA playoffs.[92]
  5. ^ a b NXT (0.26, 849,000)[96] aired on Tuesday, September 1, due to scheduling conflicts with the 2020 Stanley Cup playoffs.[97]
  6. ^ a b NXT (0.22, 838,000)[99] aired on Tuesday, September 8, due to scheduling conflicts with the 2020 Stanley Cup playoffs.[100]
  7. ^ a b No head-to-head competition due to Dynamite airing at a later time because of an NBA game which aired on TNT.

References

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