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Gilly Hicks

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Gilly Hicks
Company typeDivision
IndustryRetail
FoundedJanuary 21, 2008 (2008-01-21)
Headquarters
New Albany, Ohio
,
U.S.
Area served
United States, United Kingdom and Germany
Key people
Fran Horowitz (CEO) Kim Dolder (SVP and GM)
RevenueIncrease US$ 40.283 million (2010)[1]
OwnerAbercrombie & Fitch
WebsiteGilly Hicks

Gilly Hicks is a lingerie brand owned by Abercrombie & Fitch, specializing in women's intimates and loungewear. It competes primarily with Victoria's Secret, Victoria's Secret PINK, and aerie.

Its first store opened at Natick Mall in Natick, Massachusetts on January 21, 2008.[2] On November 6, 2013, Abercrombie & Fitch announced it would close Gilly Hicks' retail stores, but continue the brand's online operations.[3] Gilly Hicks was resurrected in 2017 due to customer demand focusing in younger women.[4] Since then, its products have been sold in all Hollister stores and online.[5] As of 2019, Gilly Hicks is a popular seller on the Hollister e-commerce site and in its retail stores.[6]

Stores

Lounge area at a pop-up Gilly Hicks at Miami's Dolphin Mall (July 2019)

In July 2019, Abercrombie & Fitch opened four Gilly Hicks pop-up stores. The stores, which were located at BrandBox in Tysons Corner Center (Tysons, VA), Dolphin Mall (Miami, FL), Los Cerritos Center (Cerritos, CA), and Baybrook Mall (Friendswood, TX), joined two existing Gilly Hicks stores at Ala Moana Center (Honolulu, HI) and Roosevelt Field Mall (East Garden City, NY).[4]

In October 2019, Gilly Hicks opened a side by side location at the Hollister Co. at the Aventura Mall (Aventura, FL).

In July 2021, Gilly Hicks opened a new side by side location at Westfield London. The location features the brand's recently expanded product assortment, new store format and various digital experiences.[7]

In February 2022, Abercrombie & Fitch confirmed a new Gilly Hicks location would open in Carnaby Street, London.[8]

Stores Based on Information Given Above
Stores City
Tysons Corner Center Tysons, VA
Dolphin Mall Miami, FL
Los Cerritos Center Cerritos, CA
Baybrook Mall Friendswood, TX
Ala Moana Center Honolulu, HI
Roosevelt Field Mall East Garden City, NY
Aventura Mall Aventura, FL
Westfield London London
Carnaby Street London

References

  1. ^ "2010 Form 10-K, Abercrombie & Fitch Co". United States Securities and Exchange Commission.
  2. ^ "Abercrombie Launches New Concept". www.tonetoatl.com. Retrieved 2017-03-08.
  3. ^ Feran, Tim (2013-11-05). "Abercrombie to close its Gilly Hicks stores". The Columbus Dispatch. Retrieved 2017-03-08.
  4. ^ a b Thomas, Lauren (2019-07-22). "Hollister's lingerie brand Gilly Hicks is staging a comeback with pop-up shops in malls". CNBC. Retrieved 2020-01-29.
  5. ^ Thomas, Lauren (2019-07-22). "Hollister's lingerie brand Gilly Hicks is staging a comeback with pop-up shops in malls". CNBC. Retrieved 2020-01-29.
  6. ^ Ell, Kellie (2019-07-22). "Abercrombie's Intimates Brand, Gilly Hicks, is Opening Four Pop-up Stores". Women's Wear Daily. Retrieved 4 November 2020.
  7. ^ Shearsmith, Tom (2021-07-15). "Gilly Hicks introduces new gender-inclusive collection and visual identity | TheIndustry.fashion". TheIndustry.fashion. Retrieved 2022-02-04.
  8. ^ Shearsmith, Tom (2022-02-04). "Gilly Hicks to open first UK solo store in Carnaby Street in Spring 2022 | The Industry.fashion". TheIndustry.fashion. Retrieved 2022-02-04.
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