DXUE

DXUE (Halo Halo 103.5)

Zamboanga City
Broadcast area	Zamboanga Peninsula
Frequency	103.5 MHz
Branding	Halo Halo 103.5
Programming
Format	OPM
Ownership
Owner	Viva Live, Inc. (Ultimate Entertainment Inc.)
History
First air date	1996-2013 (as Ultimate Radio 103.5 UE) 2015 (as Oomph! Radio 103.5) May 2016 (as the 2nd iteration of 103.5 UE) July 2016 (as the 2nd iteration of Oomph! Radio 103.5) May 2017 (as Halo Halo)
Call sign meaning	DX Ultimate Entertainment
Technical information
Class	A,B,C
Power	10,000 watts
ERP	25,000 watts

DXUE, currently branded as Halo Halo 103.5, is an OPM music FM radio station owned by Viva Live, Inc. in the Philippines. The station operates from 4:00 AM to 1:00 AM with its studio and transmitter located at Room 404 BGIDC Building, Nuñez Street corner Tomas Claudio Street, Zamboanga City.

Before its current brand, it was known as Ultimate Radio 103.5UE, The Spirit of Zamboanga prior to Viva's acquisition. Rebranded as Oomph Radio 103.5, Viva Live started their operations in Zamboanga back in March 2015 and in May 2016, they briefly dropped the Oomph Radio brand and rebranded it again as 103.5UE, The Spirit of Zamboanga (though the station still plays current Top 40 and OPM hits, they also include classic hits of the 70s, 80s and 90s to their playlist). However, in July 2016, Viva Live brought back the Oomph Radio brand and its Top 40/OPM format. In February 2017, the Oomph Radio brand was dropped again and rebranded again as "103.5 FM" due to management decision and signifying another rebranding of the station.

In May 2017, all Viva Live stations were relaunched as Halo Halo, the first and only FM station in each city which plays only Original Pilipino Music similar to Pinas FM 95.5 in Metro Manila (owned by Iglesia ni Cristo's for-profit affiliate Eagle Broadcasting Corporation) and Tag 91.1 in Dubai, UAE (owned by Arabian Radio Network).

Halo Halo Stations

Branding	Callsign	Frequency	Power (kW)	Coverage
Halo Halo 105.1	DYUR	105.1 MHz	10 kW	Cebu City
Halo Halo 97.1	DXUR	97.1 MHz	5 kW	Davao City
Halo Halo 103.5	DXUE	103.5 MHz	2.5 kW	Zamboanga City