Viva Entertainment

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Viva Entertainment Inc.
Multimedia production corporation
Traded asViva Communications Inc.
FoundedNew Manila, Quezon City, Philippines (November 11, 1981; 37 years ago (1981-11-11))
FounderVicente "Vic" del Rosario, Jr.
HeadquartersOrtigas Center, Pasig City
Area served
Key people
Vicente "Vic" del Rosario, Jr. (Chairman of the Board and CEO)
Vincent G. del Rosario III
Veronique del Rosario-Corpus
ProductsMotion pictures, television shows, music albums

Viva Entertainment Inc. (also known as Viva Communications Inc.) is a Filipino-owned entertainment company based in Quezon City and Pasig City, Philippines. It was founded in 1981 by Vicente "Vic" del Rosario, Jr.[1][2]

Viva Entertainment logo from 2010 to 2018.


Notable brands and subsidiaries[edit]

Viva Cable TV[edit]

Pinoy Box Office[edit]

Viva Cinema[edit]

Viva TV[edit]

Halo Halo Radio[edit]

Halo Halo Radio
TypeBroadcast radio network
AvailabilityCebu, Davao and Zamboanga
Founded2014 (as Oomph! Radio)
May 2016 (as Ultimate Radio under independent branding)
July 2016 (as second iteration of Oomph! Radio)
May 2017 (as Halo Halo Radio)
SloganIt's OPM's Best!
Sarap! (Delicious!)
OwnerViva Live Inc.
(Ultimate Entertainment Inc.)

Halo Halo Radio is a brand name for Viva's radio stations. It was launched as Oomph! Radio before the end of 2014 following the acquisition of Ultimate Entertainment and its FM stations (but spun-off its concert/theatrical production arm and became Ultimate Shows, which remained owned by the Manalang family), thus it is Viva's new venture into radio broadcasting. Its format playlist consisted of local and international songs.

In May 2016, Viva Live briefly dropped the Oomph! Radio brand and went to an independent branding among stations by adding 70s, 80s and 90s music to its playlist, despite retaining its format and the Ultimate Radio name. In July 2016, however, Viva Live brought back the Oomph! Radio brand and its Top 40/OPM format. In February 2017, the Oomph! Radio brand was dropped permanently due to management decision.

In May 2017, Oomph! Radio was relaunched as Halo Halo Radio, an all-OPM station. With this launch, Halo Halo Radio became the de facto provincial counterpart of Manila-based Pinas FM 95.5 (a radio station of Iglesia ni Cristo's for-profit broadcast arm Eagle Broadcasting Corporation), the country's first all OPM radio station.

Halo Halo Radio stations[edit]

Branding Callsign Frequency Power (kW) Coverage
Halo Halo 105.1 Cebu DYUR 105.1 MHz 10 kW Cebu City
Halo Halo 97.1 Davao DXUR 97.1 MHz 10 kW Davao City
Halo Halo 103.5 Zamboanga DXUE 103.5 MHz 10 kW Zamboanga City

Viva Video Inc.[edit]

Viva Video, Inc.
Viva Video
IndustryHome video
Founded1977 (as Viva Video in the United States)
1983 (as Viva Home Entertainment)
1996 (as Viva Video in the Philippines)
Viva Entertainment Head Office
7th Floor, East Tower, Philippine Stock Exchange Centre, Exchange Road, Ortigas Center, Pasig City
Viva Integrated Warehouse:
61 Scout Madrinan Street, Barangay South Triangle, Quezon City
Key people
Leigh G. Legazpi, assistant vice president of video marketing and label manager
ProductsVideo CD, DVD and Blu-ray Disc
ParentViva Entertainment
WebsiteViva Video, Inc.

Viva Video Inc. (formerly Viva Home Entertainment, doing business as Viva Video) is the exclusive distributor of video products for local and international studios in the Philippines. Viva Video, Inc. is the home video affiliate of Viva Entertainment, Inc.

Viva Video, Inc. is the home video and DVD distribution arm of Viva Entertainment with the exclusive distributor of video products including films and television series.

The company releases titles from the film and television library of VIVA Films, as well as programs from other Viva Entertainment companies. Currently, they also serve as the distributor for television and/or movie product licensed by Nickeloedeon, Universal Studios Home Entertainment, 20th Century Fox Home Entertainment, Cartoon Network, Big Idea Productions (makers of VeggieTales DVDs), Turner Entertainment Co., Cookie Jar Entertainment (partnership with DIC Entertainment until 2008), Walt Disney Studios Home Entertainment, Skyfilms, Nine Network (makers of Hi-5 DVDs), Summit Entertainment, Lionsgate Home Entertainment, Sesame Workshop (makers of Sesame Street), HIT Entertainment, and MGA Entertainment internationally for the Philippine market, and local products from VIVA Films, APT Entertainment, OctoArts Films, Regal Entertainment, Solar Entertainment, Studio5, GMA Films, FPJ Productions, Pioneer Films and Star Cinema.

Viva Video holds licenses for:



Viva Video City[edit]

Viva Video City is the video retail affiliate of Viva Video, the home video unit of Viva Entertainment, Inc.

Viva-Psicom Publishing[edit]

Viva PSICOM Publishing Corporation (Viva PSICOM) is a publishing company jointly owned by Viva Entertainment and the Gabriel family. It was founded in 1990 by Arnel Jose Gabriel as a small desktop publisher, which later evolved into publishing the first Filipino wholly owned trade newspaper, the now-defunct Philippine IT Update.

The company, then known as PSICOM, rose to fame through the Diary ng Panget tetralogy authored by HaveYouSeenThisGirL.

In August 2013, Viva Entertainment acquired 50% of the company stocks, and it was later renamed as Viva-Psicom.



  • OtakuZine
  • Otaku Asia
  • OtakuZine Anime Recommendation
  • FH&S
  • The GOLD Magazine
  • Bare


  • True Philippine Ghost Stories (Some stories were later adapted as episodes of GMA Network's Wag Kukurap.)
  • Haunted Philippines (Some stories were later adapted as episodes of GMA Network's Wag Kukurap.)
  • Pinoy Tales of Terror

Books by well-known authors


  • HaveYouSeenThisGirL
  • Aly Almario
    • My Prince
    • He's a Kidnapper
    • The Other Side
    • Reaching You
  • Alesana Marie
  • Marcelo Santos III
    • Para sa Hopeless Romantic (republished)
    • Para sa Broken-Hearted
    • Mahal mo Siya, Mahal Ka Ba?
  • Viva PSICOM Dark Series
  • Kilig Republic
  • GOLD Manga Series

Japanese manga


  1. ^ Viva Entertainment's History Site via
  2. ^ For Printable History Site Archived 2006-05-03 at the Wayback Machine via

External links[edit]