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We TV

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This article is about the American television channel. For the Indian channel, see We (TV channel).
We TV
CountryUnited States
HeadquartersNew York City
Programming
Language(s)English
Ownership
OwnerAMC Networks

We TV (stylized as WE tv) is an American pay television channel that is owned by AMC Networks. The network is oriented mainly towards lifestyle and entertainment programming, primarily targeting women. "WE" was formerly used as an abbreviation of "Women's Entertainment", although this was downplayed in a 2014 rebranding in order to focus more upon "shared experiences".

As of February 2015, approximately 85.2 million American households (73.2% of households with television) received We TV.[1] In March 2015, Dish Network's Sling TV announced it would soon begin making AMC Networks channels available to cord cutters, including AMC, BBC America, IFC, Sundance TV, and We TV.[2][3][4]

History

As Romance Classics (1997–2001)

We TV was originally known as Romance Classics when it launched on September 1, 1997 under the ownership of what was then the Cablevision Systems Corporation-controlled Rainbow Media. It was originally a movie channel focusing mostly on romantic dramas and comedies, and television miniseries; similar to the original format of sister network, AMC (as American Movie Classics), the channel initially broadcast its films commercial-free.[5]

Format change as We TV (2001–2014)

This format was abandoned on January 1, 2001, when the channel was relaunched as WE: Women's Entertainment, taking on an ad-supported general entertainment format. In 2006, the channel was renamed We TV.[6] The channel aired the first three seasons of the popular Logie Award-winning Australian television series McLeod's Daughters, but dropped the show in April 2006.[citation needed] The channel's format then shifted towards reality shows, with several having topics related to weddings (such as Bridezillas, Big Easy Brides and My Fair Wedding with David Tutera).[7] Other popular shows on the network included Secret Lives of Women, The Locator and Amazing Cakes.

In January 2011, We TV confirmed that it had signed Toni Braxton for a reality series, entitled Braxton Family Values, which is marketed as one of the network's flagship shows. To prepare for the network's new show lineup, We TV also gave the network a new logo and marketing tagline: "Life As WE Know It".[8] In March 2012, We TV confirmed that the network had ordered 14 episodes of Kendra on Top, a reality show following the lives of Kendra Wilkinson and Hank Baskett, who previously appeared in the E! reality series Kendra. Kendra said the show focuses on "motherhood, parenthood, and wife hood".[9] Kendra On Top premiered on June 5, 2012.[10]

Rebranding (2014–present)

In June 2014, the network unveiled a new logo, dropping the "Women's Entertainment" tagline. Network president Marc Juris explained that while the network was to remain "a leading destination for women on television and online", the goal of the new branding was to broaden the focus on the word "we" as representing shared experiences, describing it as "a powerful and universal theme which drives connection, conversation, collaboration and community".[11] As part of the rebranding, the network also announced its first original scripted series, The Divide, which was originally pitched for sister network AMC, and was canceled after its first season.[12][13]

Current programming

Upcoming programming

Former programming

Scripted

Unscripted

Acquired

References

  1. ^ Seidman, Robert (February 22, 2015). "List of how many homes each cable network is in as of February 2015". TV by the Numbers. Zap2it. Retrieved March 14, 2015.
  2. ^ Newman, Jared (March 4, 2015). "Sling TV bulks up base package with AMC and IFC". TechHive.
  3. ^ Newman, Jared (January 30, 2015). "Sling TV brings back the linear video element that other cord-cutting services lack, but could use some polish and a few more features". TechHive.
  4. ^ Paul, Ian Paul (February 9, 2015). "Sling TV's web-based live television opens to all cord cutters, adds AMC to lineup".
  5. ^ "Can Cable Figure Out Women? / Romance Classics tries a name change". SFGate. Retrieved 2017-10-11.
  6. ^ WE tv at Rainbow Media
  7. ^ "Sarah Haskins in Target Women: Wedding Shows". Retrieved November 6, 2012.
  8. ^ "WE tv Announces Pair of Original Series for 2011". Retrieved November 6, 2012.
  9. ^ Oldenburg, Ann (March 21, 2012). "Kendra lands new WE reality show, 'Kendra On Top'". USA Today. Retrieved July 5, 2013.
  10. ^ Kondolojy, Amanda (May 21, 2012). "We TV's Summer Line-Up Sizzles With 'Kendra', All New 'Bridezillas', More 'Braxtons' And 'L.A. Hair'". TV by the Numbers. Retrieved July 5, 2013.
  11. ^ "WE tv Rebrands With New Logo, Graphics". Multichannel News. Retrieved 23 May 2017.
  12. ^ Andreeva, Nellie. "WE TV Rebrands, Drops Women From Name, Unveils New Logo, Graphics". Deadline. Retrieved 3 August 2014.
  13. ^ Andreeva, Nellie. "WE TV Officially Greenlights LaGravenese/ Goldwyn Drama As First Scripted Series, Sets 3 Scripted Projects In Development". Deadline. Retrieved 7 August 2013.
  14. ^ Andreeva, Nellie (March 28, 2013). "WE TV Renews 'Bridezillas' & 'David Tutera', Orders 'Bridezillas' Spinoff Series". Deadline Hollywood. Retrieved March 29, 2013.
  15. ^ "Tamar Braxton Shares Details About Her New Show "Get Ya Life"". MadameNoire. March 16, 2020.
  16. ^ ""Tamar Braxton: Get Ya Life!" Premieres Thursday, July 30 at 10pm Only on WE tv". The Futon Critic. July 16, 2020.
  17. ^ "Tamar Braxton and WE tv Cut Ties (EXCLUSIVE)". Variety. July 31, 2020.
  18. ^ a b Kondology, Amanda (April 10, 2013). "WE tv Unveils Three New Unscripted Originals: 'The Lylas', 'Pregnant & Dating' + 'The Ruckers: Southern Royals'". TV by the Numbers. Retrieved April 10, 2013.
  19. ^ Marechal, AJ (October 22, 2012). "WeTV orders 'Obsessed With the Dress'". Variety. Retrieved April 11, 2013.
  20. ^ Bibel, Sara (February 21, 2013). "WE tv Greenlights 'Glam & Gold' New Reality Series Featuring Olympic Gold Medalist Sanya Richards-Ross and NFL Star Aaron Ross". TV by the Numbers. Retrieved April 11, 2013.
  21. ^ https://www.amcnetworks.com/press-releases/we-womens-entertainment-enters-the-world-of-animation-with-october-6th-premiere-of-committed/
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