Trouble (TV channel)
 | This article needs additional citations for verification. (October 2015) |
| Ownership | |
|---|---|
| Owner | Virgin Media Television |
Trouble was a subscription television channel operating in the United Kingdom and Ireland that was owned and operated by Virgin Media Television.
Trouble had a key demographic of young adults and teenagers, aged between 15 and 24. The channel aired primarily American and Australian imports, with only a small margin of programmes being British.
Trouble's 1-hour timeshift channel named Trouble +1 (formerly Trouble Reload) closed on 5 February 2009 to make way for the launch of Living2 +1.[1]
History
The idea of Trouble was originally influenced by the now-defunct Northern European television channel The Children's Channel's late afternoon scheduling for teen audiences, branded "TCC". When Bravo was revamped in 1997 to become a channel targeting a male audience (marketed as "an altered species of television"), Bravo started airing only during the evenings and nights, with Trouble occupying its channel space during the day. The Children's Channel then closed down British and Irish operations on 3 April 1998, leaving Trouble to expand as a full 24-hour channel, targeting teenagers and young adults. Its programming consisted more of popular sitcoms, rather than the cartoons The Children's Channel originally aired.
Closure
On 17 March 2009, Virgin Media Television indicated it would close Trouble and replace it with a version of Living.[2] The channel was closed in April that year after 12 years airing, and was replaced with a two-hour timeshift service of Living titled Living +2.
References
- ^ "Trouble timeshift axed for more Living2". Digital Spy. 2009-02-03.
- ^ Welsh, James (March 17, 2009). "Virgin Media to axe Trouble channel". Digital Spy.
