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ShopHQ

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ShopHQ
CountryUnited States
HeadquartersEden Prairie, Minnesota, United States
Programming
Language(s)English
Ownership
OwneriMedia Brands Inc. (Comcast[1] [12.5%])
iMedia Brands Inc.
Company typePublic
Nasdaq: IMBI (Class A)[2]
Russell Microcap Index component
IndustryCatalog & mail order houses[2]
Founded1990[2]
Headquarters
Eden Prairie, MN[2]
,
US
Number of locations
2 (HQ, warehouse)
Key people
Tim Peterman (CEO)[3]
ServicesSales
RevenueIncrease $666.65M
Increase $.077M
Increase $(2.515)M
Total assetsIncrease $233.7M
Total equityIncrease $78.208M
Number of employees
957[2]
ParentThe Clinton Group (control)
Websiteinvestors.imediabrands.com/overview/default.aspx
Footnotes / references
[2]

ShopHQ is a multi-channel video retailer and American cable, satellite and broadcast home shopping television network. Owned by iMedia Brands Inc., the channel is headquartered in Eden Prairie, Minnesota.[4] The network's main competitors are Qurate's HSN and QVC, along with Jewelry Television.

History

ValueVision

ValueVision was founded in June 1990 and began broadcasting in 1991.[citation needed]

ShopNBC/HQ

In 2000, NBC purchased a share of the company.[5] In November of that year, ValueVision was rebranded as ShopNBC, including a logo with the NBC peacock.[6]

Reports surfaced in 2010 stating NBC would sell its stake in ValueVision, due in part to NBC Universal's pending merger with Comcast. NBCUniversal formally announced that it would sell its stake back to ValueVision Media in May 2010,[7] but ultimately decided in June 2010 to retain its stake in the company.[8]

ValueVision acquired NBCUniversal's financial stake in the company in 2013, and announced the network would be renamed ShopHQ (visually branded as SHQP).[4] Mark Cuban's American Dream aired on the network in 2014, and was part of a plan under the Clinton Group management to feature more celebrity hosts.[9]

Evine

On February 13, 2015, the ShopHQ network was rebranded as EVINE Live, following ValueVision Media's acquisition of e-commerce company Dollars Per Minute, the owner of the EVINE trademark, in order to distance itself from the reputation it held under ValueVision/ShopNBC/ShopHQ.[10] The network hired former QVC host Kathy Levine, and has featured merchandise branded under different reality TV stars, including Lisa Vanderpump and Countess Luann DeLesseps. The company has also premiered concepts from other well-known celebrities, including Paula Deen, Vanessa Williams, Nancy O’Dell, Holly Robinson Peete, Karen Fairchild, Dr. Terry Dubrow and Heather Dubrow, Todd English, Donny Osmond and Bob Vila. It also sells products on its e-commerce website, Evine.com.

EVINE Live launched a high definition feed of the channel in 1080i (including the acquisition of HD tier channel slots under new carriage agreements) the same year, but until September 2017, remained in standard definition, merely rebroadcasting the SD feed. The network converted to an upscaled standard definition widescreen presentation in the fall of 2016, and quietly upgraded to HD a year after.

In July 2016, EVINE dropped 'Live' from their on-air name.

Return to ShopHQ

On July 17, 2019, Evine Live Inc. began doing business under the new corporate banner of iMedia Brands Inc, with their shares traded under a new ticker of IMBI; Invicta Watch Group (which has a number of hours on the network as its largest vendor) invested an additional $6 million into the company. The television network returned to the ShopHQ name effective August 21[11], which the company used between 2013 and 2015, with the cited reason being market research suggesting confusion with the "E" name being confused for an entertainment news brand such as E! or Entertainment Tonight. The company announced plans to launch a Spanish-speaking shopping channel called LaVenta Shopping Network, along with the male-focused Bulldog Shopping Network, itself a rebranding of evine TOO, a timeshift channel with only minimum cable distribution.[12] Though the channel slot for Bulldog Shopping Network was activated in the spring of 2020 and remains under that name contractually, it has effectively been changed to a new concept, ShopHQ Health, due to the COVID-19 pandemic, with the Bulldog programming limited to primetime slots on weekends.

Former logos

  • Logo for when the network was known as ShopNBC. The logo was used from 2000 to 2009 and the name was retired in 2013.
    Logo for when the network was known as ShopNBC. The logo was used from 2000 to 2009 and the name was retired in 2013.
  • Logo for when the network's prior ShopHQ iteration from 2013 to 2015
    Logo for when the network's prior ShopHQ iteration from 2013 to 2015
  • Evine's logo from 2015 to 2019; for its first year under Evine Live, it was rendered in the same form, except in an abstract design consisting of strips of varying colors vertically rendered in various red, orange and pink shades, and the text in white; the "e" on the right was also rendered backwards.
    Evine's logo from 2015 to 2019; for its first year under Evine Live, it was rendered in the same form, except in an abstract design consisting of strips of varying colors vertically rendered in various red, orange and pink shades, and the text in white; the "e" on the right was also rendered backwards.

Affiliates

  • KPOM-LP 14.1 Los Angeles, California; owned by Venture Technologies Group, LLC
  • KVHD-LD 26.1 Los Angeles, California; owned by New York Spectrum Holding Company
  • WWDP 46.1 (HD) 46.2 (SD) Boston, Massachusetts; owned by WRNN-TV Associates Limited Partnership
  • KZMM-CD 22.2 Fresno, California, owned by Caballero Acquisition, LLC
  • KFWD 52.4 Fort Worth, Texas; owned by NRJ Holdings, LLC
  • WRTN-LP 6.6 Alexandria/Nashville, Tennessee; owned by Richard C. and Lisa A. Goetz
  • WMDE 36.2 Dover, Delaware; owned by WRNN-TV Associates Limited Partnership
  • WACP 4.2 Atlantic City, New Jersey; owned by Western Pacific Broadcast

References

  1. ^ "EVINE Live Inc company : Shareholders, managers and business summary - Nasdaq: EVLV - MarketScreener". www.4-traders.com.
  2. ^ a b c d e f "EVLV Profile". Yahoo! Finance. Yahoo. Retrieved February 13, 2015.
  3. ^ "Evine Secures Multi-Million Dollar Strategic Investment & Exclusivity Commitment from The Invicta Watch Group; Tim Peterman Returns as CEO". Retrieved May 3, 2019.
  4. ^ a b Mahoney, Kevin (May 23, 2013). "ValueVision Drops ShopNBC Name, Swings To A Profit". Twin Cities Business. Retrieved June 19, 2013.
  5. ^ "Valuevision vamping NBC brand". Broadcasting & Cable. February 23, 2001. Retrieved June 24, 2010.
  6. ^ "ValueVision network becomes ShopNBC". Broadcasting & Cable. March 12, 2001. Retrieved June 24, 2010.
  7. ^ NBC to Sell Stake in ShopNBC, MultiChannel News, May 20, 2010
  8. ^ Brooks Suzukamo, Leslie (June 24, 2010). "NBC holding on to ValueVision stake, for now". St. Paul Pioneer Press. Retrieved June 25, 2010.
  9. ^ Halter, Nick (October 6, 2014). "Mark Cuban's other TV show brings him back to Minnesota". Minneapolis / St. Paul Business Journal. American City Business Journals. Retrieved February 13, 2015.
  10. ^ Kennedy, Patrick; Kumar, Kavita (November 18, 2015). "ValueVision to change name to EVINE Live". Star Tribune. Retrieved 7 February 2015.
  11. ^ Crosby, Jackie (21 August 2019). "Eden Prairie home shopping network is now ShopHQ again; Evine is rebranding to a former name in a broader effort to reignite home-shopping sales". Star Tribune. Retrieved 21 August 2019.
  12. ^ Crosby, Jackie (July 16, 2019). "It's official: ShopHQ is in, Evine is out as retailer rebrands again". Star Tribune. Retrieved 25 July 2019.
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