|Slogan||"Real News for Real People"|
"Real News. Better Talk."
|Picture format||1080i HDTV|
(downscaled to widescreen 480i for SDTVs)
|Launched||June 16, 2014|
|Available on many American cable providers||Channel slots may vary on each operator|
|Prism TV||Channel 209 (SD) |
Channel 1209 (HD)
|Verizon FiOS||Channel 115 (SD)|
Channel 615 (HD)
|AT&T U-verse||Channel 1220 (HD)|
|FuboTV, Pluto TV, Sling TV, Xumo, Plex, NewsPlayer+|
Newsmax TV is an American conservative news channel owned by Newsmax Media. The network primarily focuses on opinion-based talk shows. It carries a news/talk format throughout the day and night, with documentaries and films on weekends. During the 2020 United States presidential election, it grew rapidly by broadcasting conspiracy theories and false allegations of voter fraud.
The channel was created by American journalist and Newsmax CEO Christopher Ruddy. It launched on June 16, 2014 to 35 million satellite subscribers through DirecTV and Dish Network. As of May 2019, the network reaches about 75 million cable homes and has wide digital media player/mobile device availability. The channel primarily broadcasts from Newsmax's New York studio on Manhattan's East Side, with two headquarters in West Palm Beach, Florida and Sugar Land, Texas.[better source needed]
Newsmax TV holds a conservative-leaning political stance, broadcasting many programs hosted by conservative media personalities. CEO Christopher Ruddy has compared the network to Fox News. The company has hired many former Fox News Channel program hosts, including Greg Kelly, Rob Schmitt, Bob Sellers, and Heather Childers. The Washington Post described Newsmax as "a landing spot for cable news personalities in need of a new home," citing the network picking up programs featuring Mark Halperin and Bill O'Reilly after their former network contracts were terminated due to violations of conduct policies.
In May 2014, U.S. news organization Newsmax Media announced that it had signed a distribution deal with DirecTV and would launch a national television news channel to compete directly with CNN, Fox News, and other American news networks. It was launched to provide independent news; its founder, Chris Ruddy described it as intended to be a “kinder, gentler Fox News,” saying that “Our goal is to be a little more boomer-oriented, more information-based rather than being vituperative and polarizing.”
Around the time of the channel launch, Businessweek Bloomberg profiled Ruddy and Newsmax in a feature story entitled “The Next Ailes: Newsmax’s Chris Ruddy Preps TV Rival to Fox News.  Businessweek Bloomberg reported that Newsmax planned to build off its success as a digital media player to challenge Fox News in the traditional cable arena while developing a stake in the emerging streaming OTT business.
A Fast Company report in December 2020 suggested Newsmax was on a course to “dethrone” Fox with its streaming digital strategy by offering the channel for free to platforms like Roku, Youtube, Pluto, Xumo and others. “You wouldn’t know it by looking at cable TV ratings, but Fox News has a problem on its hands,” Fast Company wrote, noting that “When you factor in Newsmax’s streaming audience, the race between the two right-wing news networks is closer than you might think.”
On January 16, 2016, Dennis Michael Lynch: Unfiltered debuted on the channel. The program ended after the first segment of the August 10, 2016, episode after Lynch announced that he would resign from the network and made comments defending Fox News Channel and criticizing his network for its reporting of the Trump campaign and suggesting they were restricting his editorial control; he was escorted out from the network's New York studio during what would have been the first commercial break. It was replaced the next Monday with an hour-long video simulcast of radio's The Howie Carr Show from WRKO in Boston.
Beginning in 2020, the network significantly ramped up programming, adding evening shows with Greg Kelly, a former Fox News and local affiliate host, and Grant Stinchfield, a former NBC local correspondent and ex-NRA TV host.  The network launched Spicer & Co. on March 3, 2020, featuring former Trump White House Press Secretary Sean Spicer and co-host Lyndsay Keith,  The network's overnight programming is mainly made up of repeats of Newsmax’s evening show line-up and historical documentaries.
During the 2020 United States presidential election, then-President Trump began to promote Newsmax over rival competitor Fox News. Trump's preference for Newsmax over Fox News became clearer after the latter became the first news outlet to call Arizona for Democratic challenger Joe Biden. Newsmax has made their more conservative leanings a selling point to disaffected Fox News viewers, as well as employing Fox News alumni to join their lineup on Newsmax TV, such as Rob Schmitt and Greg Kelly.
After the election was won by Democrat Joe Biden, Newsmax struck a defiant tone, focusing on conspiracy theories and baseless allegations of voter fraud as a way to attract Fox News viewers angered by what they saw as insufficient loyalty to Trump. Emily VanDerWerff of Vox reported that the outlet did not "go full arch-conservative" and "doesn't give airtime to QAnon paranoiacs", but that it "spent lots of time arguing that other media outlets jumped the gun in calling the election for Biden and that Trump still has a path to win this thing."
CNN's Brian Stelter, in an on-air interview, asked Newsmax CEO Christopher Ruddy why the network chose to air "election denialism" and "bogus voter fraud stuff," to which Ruddy replied that the network featured all points of view and argued that all of the other major news outlets who had reported Biden’s election win were “rushing”.
Since the election, Newsmax has seen increasing viewership; according to Nielsen, Newsmax averaged 182,000 viewers in the week leading up to the election. In the week that followed, the average increased further with daily averages around 400,000 viewers, with Greg Kelly Reports and Spicer & Co. having attracted numbers in the 700,000-800,000 range. On December 7, 2020, Greg Kelly Reports beat its timeslot competitor on Fox News, The Story with Martha MacCallum, in average key demographic viewership for the first time (229,000 to 203,000), while Stelter observed that overall the program "has nearly a million viewers on a good night".
This section needs additional citations for verification. (November 2020)
- John Bachman: Host of John Bachman Now
- Tom Basile: Host of America Right Now
- Nancy Brinker: Host of Conversations with Nancy Brinker
- Eric Bolling: Host of upcoming show TBA
- Howie Carr: Host of The Howie Carr Show
- Diamond and Silk: Hosts of Diamond and Silk Crystal Clear
- Sebastian Gorka: Host of The Gorka Reality Check and fill-in host for Greg Kelly Reports
- Mark Halperin: Host of Mark Halperin’s Focus Group
- Carl Higbie: Host of Saturday Report
- Mike Huckabee: Host of Huckabee (shared with TBN)
- Benny Johnson: Host of The Benny Report
- Lyndsay Keith: Co-Host of Spicer & Co.
- Greg Kelly: Host of Greg Kelly Reports
- Jane King: Host of New To The Street
- Michelle Malkin: Host of Michelle Malkin Sovereign Nation and former host of Michelle Malkin Investigates
- Dick Morris: Host of Dick Morris Democracy
- Chris Salcedo: Host of The Chris Salcedo Show
- Bob Sellers: Co-host of American Agenda
- Rob Schmitt: Host of Rob Schmitt Tonight
- Sean Spicer: Co-host of Spicer & Co.
- Grant Stinchfield: Host of Stinchfield
Correspondents and substitute anchors
- Heather Childers
- Emerald Robinson - White House correspondent
- Alex Salvi - Rome Correspondent
- Leonardo Feldman - Miami and Latin America
- John Gizzi - Politics editor
Regular guests and contributors
- Ameer Benno
- Ben Carson
- Sen. Alfonse D'Amato
- Danny Danon - Former Israeli UN ambassador
- Alan Dershowitz – Former host of You and The Law
- Steve Forbes
- Joseph diGenova
- Tom Fitton
- Andrew Giuliani
- Richard Grenell
- Ron Kessler
- Peter King - Former Congressman
- Alison Maloni - Also substitute anchor
- Betsy McCaughey
- Michael Reagan
- Trish Regan
- Christopher Ruddy
- Matt Schlapp
- Mercedes Schlapp
- Winsome Earle Sears
- Jordan Sekulow
- Craig Shirley
- Craig Shirley
- Victoria Toensing
- Heather Zumarraga
- Steve Bannon – Former host of War Room
- Ed Berliner – Former host of Midpoint with Ed Berliner and The Hard Line with Ed Berliner
- Herman Cain – Was slated to host a show for Newsmax TV but died of coronavirus disease before making it to series
- Callista Gingrich – Former host of Let Freedom Ring
- J. D. Hayworth – Former host of Newsmax Prime
- Dennis Michael Lynch – Former host of Dennis Michael Lynch: Unfiltered
- Steve Malzberg – Former host of America Talks Live and The Steve Malzberg Show
- Bill O'Reilly – Host of No Spin News with Bill O'Reilly (since moved to The First)
- Joe Pags – Host of The Joe Pags Show (now radio-only)
- Wayne Allyn Root – Host of The Wayne Allyn Root Show (now radio-only)
- Jesse Lee Peterson – Host of The Jesse Lee Peterson Show (now radio-only)
- Todd Schnitt – Host of The Schnitt Show
- Ben Swann – Former fill-in host of The Steve Malzberg Show
Newsmax TV mainly depends on its carriage on cable services for viewership, along with streaming on their website and open digital media player platforms such as Roku and in the UK via online video subscription service NewsPlayer+. However, the network carries a small base of free-to-air terrestrial television affiliates.
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