WRSA-FM
 | |
| Broadcast area | Huntsville, Alabama |
|---|---|
| Frequency | 96.9 MHz |
| Branding | Mix 96.9 |
| Programming | |
| Format | Adult contemporary |
| Ownership | |
| Owner | NCA, Inc. |
| History | |
First air date | November 23, 1965 |
Call sign meaning | W RedStone Arsenal[1] |
| Technical information | |
| Facility ID | 47907 |
| Class | C0 |
| ERP | 100,000 watts |
| HAAT | 308 meters (1011 feet) |
Transmitter coordinates | 34°29′23″N 86°37′38″W / 34.48972°N 86.62722°W |
| Links | |
| Webcast | Listen Live |
| Website | mix969huntsville.com |
WRSA-FM (96.9 FM, "Mix 96.9") is an adult contemporary-formatted radio station serving the Huntsville, Alabama, area.[2]
The broadcast transmitter and tower for WRSA-FM is located on Brindlee Mountain,[3] and the station's studios are located at 8402 Memorial Parkway SW (US 231) in Huntsville.
Mix 96.9 (2015-present)
On January 11, 2015 After "Lite 96.9" Went Off Air, The Station Flipped It's Format For The Second Time From Soft Rock To Adult contemporary As "Mix 96.9" And Plays Hit Songs From The 20th & 21st Century. It Plays Songs From The 80s Thru Today. Every Year From November To December, "Mix 96.9" Plays Christmas music Until December 26.
Lite 96.9 (2001-2015)
In 2001 The Easy Listening-formatted Station Changed It's Format To Soft Rock. And Was Rebranded As "Lite 96.9" The Station As "Lite 96.9" Would Continue Until WRSA Was Rebraned Again As "Mix 96.9" On January 11, 2015. The Last Song Played On "Lite 96.9" Was "I Will Remember You" By Sarah McLachlan. The First Song Played On "Mix 96.9" Was "Hit Me With Your Best Shot" By Pat Benatar.
Beutiful 97 (1965-2001)
WRSA Started Off As "Beutiful 97" In November 1965. It Was An Easy Listening Formatted-station Until 2001 When The Station Flipped To Soft Rock In 2001.
Personalities
Notable local on-air personalities on WRSA-FM include John Malone[4] and Abby Kay on mornings. Other personalities include mid-day host Bonny O'Brien, traffic reporter Allen Moore, and weekend host J.J. McCall.[5]
History
Before a gradual format change in the late 1990s away from its longtime "Beautiful 97" image, WRSA-FM was one of the last remaining easy listening-formatted radio stations in the United States. Founded and constructed in 1964 and early 1965 by Redstone Arsenal engineer Paul R. Nielsen, WRSA went on the air in late November 1965,[6] and continues to be one of the top-rated radio stations in the Huntsville, Alabama radio market.
On January 11, 2015 WRSA-FM rebranded as "Mix 96.9".[7]
Previous logo
Lite 96.9's Logo 2001-2015.
References
- ^ Nelson, Bob (October 18, 2008). "Call Letter Origins". The Broadcast Archive. Retrieved October 31, 2008.
- ^ "Station Information Profile". Arbitron. Archived from the original on March 1, 2010.
- ^ Doyle, Niki (August 30, 2007). "Deputies make meth bust while chasing radio station vandals". The Huntsville Times. Huntsville, Alabama. Retrieved December 31, 2007.
When the station's technician, Tommy Macpherson, and his daughter arrived at the Brindley Mountain transmitter, the two burglars fled, said Morgan County Sheriff Greg Bartlett.
- ^ "In Brief - October 5, 2005". FMQB. October 5, 2005. Retrieved December 31, 2007.
- ^ "On-Air". WRSA-FM. Retrieved October 24, 2014.
- ^ "Hang Time with... Brewer High's Matt Nielsen". The Decatur Daily. Decatur, Alabama. January 6, 2005.
My father built the WRSA radio station (Lite 96.9) in 1964," Nielsen said. "He died in October 2001, and Mom has taken over the station.
- ^ Lite 96.9 Huntsville Gets Mixed
External links
- WRSA-FM official website
- Facility details for Facility ID WRSA ({{{2}}}) in the FCC Licensing and Management System
- {{{2}}} in Nielsen Audio's FM station database
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