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8TV (Malaysian TV network)

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8TV
CountryMalaysia
Programming
Language(s)Mandarin (including Malaysian variant)
Cantonese
Hokkien
Thai
Korean
Ownership
OwnerMedia Prima
Key peopleAhmad Izham Omar
Logos used by 8TV throughout its' history. Left for English slot in orange (2004–2018) and Right in pink for Chinese programmings (2004–present).

8TV is a Malaysian Chinese-language free-to-air television network focused on the Chinese community of Malaysia. Its programming consists of mostly dramas, sitcoms, and reality shows made in Chinese, either produced in Malaysia or imported from other countries, such as Hong Kong, China, Taiwan and Singapore and occasionally Thai and Korean drama for Malay viewers.

History

As MetroVision

8TV was launched on 1 July 1995 as MetroVision. It was managed by City Television Sdn Bhd, part of the Melewar Group, which was controlled by the Negeri Sembilan royal family. It was first available only in Klang Valley, Seremban, parts of Pahang and Malacca, but later expanded to Kedah and Johor, also being receivable from Singapore. Metrovision had a Malay news programme named Warta Prima.[1]

Due to the Asian financial crisis and intense competition from other channels (especially NTV7), MetroVision shut down on 1 November 1999. The operator promised to re-open the channel in March 2000 after a supposed "signal upgrade" but it failed to materialise.[2]

As 8TV

On 8 January 2004, 8TV was relaunched under the entity of Metropolitan TV Sdn Bhd after the company was brought by Media Prima in 2003 and starts using its present name with few Chinese, Malay and English contents in the beginning. Throughout its history, all the contents were gradually replaced by Chinese content as more of them were added to the channel's broadcasting slot. On 5 March 2018, 8TV became an independent first Chinese-language television channel. NTV7's Mandarin programming was moved to 8TV as early as January 2018, due to the former changing its audience focus.[3][4]

Programmes broadcast

Main article: List of programmes broadcast by 8TV (Malaysia)

Although English, Malay, and Chinese language are spoken in the channel, only Mandarin is used in all of its news broadcasts. There was also a short-lived Malay news broadcast that was available in the channel's early years. TV series that had been broadcast may be repeated on the channel a year or two later. For some prime time programmes like Best of the East and Best of TVB, there will be a voiced over episode preview after the conclusion of the programme itself.

According to an announcement by Tonton – Media Prima's online portal service – a programme reschedule was implemented on 1 April 2016, with almost all Chinese programmes shown on Saturdays to Tuesdays, while English programmes retain their time slots as usual on Wednesdays to Fridays, but by June 2017, 8TV broadcast only one English programme, which broadcasts every Friday.

The rescheduling also includes a 3-hour morning home shopping block brought in part by Korean conglomerate CJ Group titled CJ Wow Shop which had also been introduced across other Media Prima channels, some more affected by the changes (especially NTV7 and TV9). However, this block has attract huge criticism on social media as a large part of daytime schedule has been replaced by CJ Wow Shop, which these slots had been previously running mostly reruns, religious programming and kids programming.[5][6] The programme was initially broadcast in Malay on the channel like its sister channel before being broadcast in Mandarin beginning 8 January 2017 onwards.[7]

Chinese New Year campaigns

As a Chinese-oriented TV channel, 8TV broadcasts more Chinese programmes and movies in conjunction with the Chinese New Year celebrations every year. For the same purpose, the channel also distributes its Chinese New Year singles discography alongside its sister channel NTV7 and sister radio channel One FM in competition with rival TV company, Astro since 2011. It had previously release and distributed its Chinese New Year singles on its own from 2009 to 2010. (Astro began to distribute Chinese New Year singles since 2008.)

Beginning from 2015 onwards, 8TV, One FM and NTV7 release and distribute their Chinese New Year singles yearly together as a group with their own themes, theme songs and mascots based on the 12 animal zodiac as well as its related merchandise (e.g. soft toys). In addition, the discography team was also responsible to tour across the nation to promote their discography and its merchandise. The CDs can also be bought at Popular Bookstore CD Rama kiosks nationwide during the festive season. In 2018, One FM left the singles group while NTV7 collaborates with the channel for the last time. (Astro already had its' own 12 animal zodiac campaign since 2010.)

Furthermore, 14-second fortune predictions for each of all 12 Chinese Zodiacs are also screened occasionally as bumpers before and after commercials during the festive season.[8]

References

  1. ^ MetroVision official website
  2. ^ "Meredah zaman suram". Utusan Online (in Malay). Utusan Malaysia. Archived from the original on 5 March 2016. Retrieved 6 February 2016.
  3. ^ "Rebranding of NTV7". www.nst.com.my. Retrieved 22 January 2018.
  4. ^ "MPTN mendahului industri". www.hnetro.com.my. Retrieved 22 January 2018.
  5. ^ Sofyan Rizal Ishak (1 April 2016). "CJ WOW SHOP mula 1 April" (in Malay). Harian Metro. Retrieved 6 April 2016.
  6. ^ "TV3 Malaysia". facebook.com. 1 April 2016. Retrieved 6 April 2016.
  7. ^ Vivienne Tay (6 January 2017). "CJ Wow Shop aims to grow Chinese audiences with new Mandarin content". Marketing Interactive. Retrieved 7 January 2017.
  8. ^ "one FM、ntv7 以及八度空间 《样样都好VERY GOAT！》庆羊年 1219热腾腾上架".
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