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Black Beatles

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"Black Beatles"
Song

"Black Beatles" is a song by American hip hop duo Rae Sremmurd. It was released on September 13, 2016 by EarDrummers and Interscope Records as the third single from their second studio album SremmLife 2. The song features guest vocals from American rapper Gucci Mane and is produced by Mike Will Made It.

Following viral exposure, due in large part to its role in the Mannequin Challenge trend, it became both Rae Sremmurd's and Gucci Mane's first number-one single on the US Billboard Hot 100 and their first top ten appearance in countries such as Australia, Canada, New Zealand and the UK.

Background and composition

The song was one of the last tracks recorded for SremmLife 2 and was a major reason for the album's delay from its planned June release date.[2] Musically, "Black Beatles" is a lo-fi hip hop[3][4][5] and trap[6][7] song.

Critical reception

"Black Beatles" features guest vocals from Atlanta-based rapper Gucci Mane

Andrew Unterburger of Billboard stated that "Black Beatles" is "a vital, quintessentially youthful song, which is extremely welcome in this oncoming era of social conservatism. Though both brothers Khalif 'Swae Lee' Brown and Aaquil 'Slim Jxmmi' Brown are now of legal voting age, as an entity Rae Sremmurd remains decidedly new-wave, part of Atlanta's bumper crop of young MCs who are less concerned with paying fealty to hip-hop history than they are with blowing out the genre's formalistic constraints to their own thrilling, individualistic ends. Which isn't to say that the Chainsmokers and Halsey were stodgy and back-to-basics, either -- 'Closer' was, in some ways, a blockbusting song in its own right—but after 12 weeks, any song becomes Establishment. Change was needed, and change was delivered." He also stated that while "'Black Beatles' is certainly not an explicitly political song, and the duo might understandably roll their eyes at any reading of their now-signature hit that suggests that it is," he praised the duo for the group's tribute to the Beatles and their ability to subvert expectations of the status quo.[8]

Rolling Stone's editor Rob Sheffield ranked "Black Beatles" at number ten in his year-end list:

"No wonder Macca himself is a fan. The rap duo come together and rock their John Lennon lenses with a party-and-bullshit anthem so undeniable it hit Number One. Everybody's welcome at their club: young bloods, old geezers, weirdo girls with green hair, dealers, haters, Gucci Mane. A blunted time is guaranteed for all."[9]

Pitchfork would later list "Black Beatles" on their ranking of the 100 best songs of 2016 at number 10.[10] Meanwhile, Billboard named "Black Beatles" the best pop song of 2016.[11] In the annual Village Voice's Pazz & Jop mass critics poll of the year's best in music in 2016, "Black Beatles" was ranked at number 4.[12]

Commercial performance

"Black Beatles" peaked at number one on the US Billboard Hot 100, becoming both Rae Sremmurd's and Gucci Mane's first number one single and the most successful yet of their careers, and replaced The Chainsmokers and Halsey's "Closer" for the top spot, which had held that for 12 consecutive weeks.[13] The song has topped the chart for seven non-consecutive weeks. On the issue dated January 7, 2017, it lost the top spot to "Starboy" by The Weeknd featuring Daft Punk, though returned to number one the following week.[14][15] It also peaked at number one in Indonesia and New Zealand. The song had already entered the top 20 of the US Billboard charts before its surge in performance following the Mannequin Challenge. It dropped out of the top ten on February 25, 2017, after spending fourteen consecutive weeks there.[16] It also peaked at number two in the UK and number three in Ireland, Canada and Australia, becoming both artists' highest-charting single in those countries.

As of February 11, 2017, "Black Beatles" has sold 1,188,000 copies in the United States.[17] The track has also reached 5x platinum.[18]

In the UK Singles Chart, the song debuted at number 36 on the week ending on 17 November 2016. The following week, it rose to number four, before spending three consecutive weeks at number two.

Music video

On September 22, 2016, the music video for "Black Beatles" was released on Rae Sremmurd's Vevo account on YouTube. It was directed by Motion Family.[citation needed]

Usage in media

On October 26, 2016, the Mannequin Challenge went viral. The trend involves shooting footage of a crowd standing frozen in place, often using "Black Beatles" as background music.[19][20]

On November 30, 2016, Nicki Minaj and Mike Will Made It released a remix of the song together titled "Black Barbies". It uses the instrumental from the song, and similar lyrics. This version peaked at 65 in the United States and 78 in Canada.[citation needed]

Soulja Boy Tell 'Em released a freestyle to the song, also using the song's instrumentation as well as similar lyrics. It was included on his 2016 mixtape King Soulja 7.[21]

Rae Sremmurd makes a cameo appearance in the 2017 film Boo 2! A Madea Halloween, in which they perform "Black Beatles".[citation needed]

Credits and personnel

Credits adapted from SremmLife 2 booklet.

Song credits

Charts

Certifications

Region Certification Certified units/sales
Australia (ARIA)[63] 2× Platinum 140,000‡
Belgium (BEA)[64] Gold 0‡
Brazil (Pro-Música Brasil)[65] Gold 50,000*
Denmark (IFPI Danmark)[66] Platinum 90,000‡
France (SNEP)[68] Platinum 150,000‡
Germany (BVMI)[69] Gold 200,000‡
Italy (FIMI)[70] Platinum 50,000‡
New Zealand (RMNZ)[71] Gold 15,000‡
Norway (IFPI Norway)[72] Platinum 40,000‡
Spain (PROMUSICAE)[73] Gold 20,000‡
United Kingdom (BPI)[74] Platinum 600,000‡
United States (RIAA)[75] 4× Platinum 4,000,000‡

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

See also

References

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  2. ^ "Rae Sremmurd's "SremmLife 2" Has Been Delayed". HotNewHipHop.
  3. ^ Vanderhoof, Erin (April 19, 2018). "Can the Weeknd Recapture the Mystery?". Vanity Fair. Retrieved April 3, 2018.
  4. ^ Suarez, Gary. "Playboi Carti Flexes Out of the Underground And Onto the Billboard Charts". Forbes. Forbes Media LLC. Retrieved 29 May 2017.
  5. ^ Hussain, Selima. "What's the Deal Behind the Mannequin Challenge?". Orlando Sentinel. Tronc, Inc. Retrieved 29 May 2017.
  6. ^ Hooton, Christopher. "Mannequin Challenge: 'Black Beatles' by Rae Sremmurd Reaches No 1 After Making World Stand Still". The Independent. Independent Print Limited. Retrieved 29 May 2017.
  7. ^ Charity, Justin. "Rae Sremmurd Bounces Back with "Black Beatles"". The Ringer. Bill Simmons Media Group. Retrieved 29 May 2017.
  8. ^ "'Black Beatles' Is the No. 1 Song the Country Needs Right Now: Critic's Take". Billboard. November 14, 2016. Retrieved November 30, 2016.
  9. ^ "50 Best Songs of 2016". Rolling Stone. November 30, 2016. Retrieved November 30, 2016.
  10. ^ "The 100 Best Songs of 2016". Pitchfork Media. December 12, 2016. Retrieved December 12, 2016.
  11. ^ "Billboard's 100 Best Pop Songs of 2016: Critics' Picks".
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  13. ^ Trust, Gary (November 14, 2016). "Rae Sremmurd's 'Black Beatles' Blasts to No. 1 on Hot 100". Billboard. Retrieved November 15, 2016.
  14. ^ Trust, Gary. "The Weeknd's 'Starboy,' Featuring Daft Punk, Hits No. 1 on Hot 100". Billboard.com. Billboard. Archived from the original on 28 December 2016. Retrieved 3 January 2017. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
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  17. ^ Chandler, D.L. "Hip Hop Single Sales: Machine Gun Kelly, Migos & Bruno Mars". HipHopDX. Retrieved February 13, 2017.
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  67. ^ "Rae Sremmurd Feat. Gucci Mane "Black Beatles"". IFPI Denmark. Retrieved January 23, 2018.
  68. ^ "French single certifications – Rae Sremmurd feat. Gucci Mane – Black Beatles" (in French). Syndicat National de l'Édition Phonographique. Retrieved December 10, 2017.
  69. ^ "Gold-/Platin-Datenbank (Rae Sremmurd feat. Gucci Mane; 'Black Beatles')" (in German). Bundesverband Musikindustrie. Retrieved April 28, 2018.
  70. ^ "Italian single certifications – Rae Sremmurd feat. Gucci Mane – Black Beatles" (in Italian). Federazione Industria Musicale Italiana. Retrieved December 10, 2017. Select "2017" in the "Anno" drop-down menu. Type "Black Beatles" in the "Filtra" field. Select "Singoli" under "Sezione".
  71. ^ "New Zealand single certifications – Rae Sremmurd feat. Gucci Mane – Black Beatles". Recorded Music NZ. Retrieved December 9, 2016. {{cite web}}: |archive-url= is malformed: timestamp (help)CS1 maint: url-status (link)[dead link]THE FIELD archive-url MUST BE PROVIDED for NEW ZEALAND CERTIFICATION from obsolete website.
  72. ^ "Norwegian single certifications – Rae Sremmurd – Black Beatles" (in Norwegian). IFPI Norway. Retrieved 13 February 2017.
  73. ^ "Spanish single certifications – Rae Sremmurd – Black Beatles" elportaldemusica.es. Retrieved December 10, 2017.
  74. ^ "British single certifications – Rae Sremmurd Ft Gucci Mane – Black Beatles". British Phonographic Industry. Retrieved December 10, 2017. Select singles in the Format field. Select Platinum in the Certification field. Type Black Beatles in the "Search BPI Awards" field and then press Enter.
  75. ^ "American single certifications – Rae Sremmurd – Black Beatles". Recording Industry Association of America. Retrieved May 5, 2017.
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