Boomplay Music

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Boomplay Music
Boomplay Music Logo.jpg
Type of businessPrivate
FoundedAugust 2015; 3 years ago (2015-08)
Lagos, Nigeria
Key peopleJoe He (Managing Director)[1]
Oye Akideinde (Regional Director)[2]
IndustryStreaming on-demand media
ServicesStreaming media
Websiteboomplaymusic.com
RegistrationRequired
Users32 million[3]
Current statusActive
Native client(s) on

Boomplay Music is a media streaming service developed by Transsnet Music Limited.[4][5] The service was first launched in Nigeria in 2015 by TECNO Mobile. Boomplay Music is a freemium service; basic features are free with advertisements or limitations, while additional features, such as offline save & play and ad-free listening are offered via paid subscriptions.[6][7] The service is currently available for Web and Android use. As of August 3, 2018, Boomplay Music recorded 10 million installations off the Google Play App store.[8] It currently has 32 million users.[9]


History[edit]

Boomplay Music primarily focuses on African local and urban music content and was first launched in Nigeria in 2015. Boomplay Music released "Boomplay Music Version 2.1" in March 2016 introducing its Premuim Subscription which featured paid subscription services, ad-free listening and offline play.[10][11] In March, 2017 - Boomplay Music released Version 3.0 which featured a new logo, redesigned User Interface, the follow feature and the introduction of a new "Buzz" feature that allows users access to entertainment news without leaving the app[12]. In 2017, it won the ‘Best African App’ Award at the AppsAfrica Innovation Awards in Cape Town, South Africa[13][14] and on April 14, 2017 announced a partnership with TuneCore.[15] On 5 November 2018, Boomplay Music agreed a deal with Universal Music Group to distribute content from Universal's music labels.[16] [17]

Expansion[edit]

Boomplay Music announced its move into East Africa by opening its Kenyan office in August 2016. It opened its Tanzania office In April 2017.[18]

Accounts and subscriptions[edit]

As of January 2018, the two Boomplay subscription types, both offering unlimited listening time and enhanced sound quality (up to 320kbps bitrate) are:

Type Ad-Free Mobile listening Enhanced sound quality Offline Save and Play Music downloads
Boomplay Music Free No Limited Yes No Yes
Boomplay Music Premium Yes Yes Yes Yes Yes

References[edit]

  1. ^ Abulude, Samuel. "Boomplay Music Emerges Best In Africa". Leadership Newspapers. Retrieved 16 September 2018.
  2. ^ Mwantok, Margaret. "Akideinde emerges Boomplay Music regional director". Guardian Newspapers. Retrieved 16 September 2018.
  3. ^ Marsh, Jenni. "The Chinese phone giant that beat Apple to Africa". CNN. Retrieved 11 October 2018.
  4. ^ "About Us". Boomplay Music Official Website.
  5. ^ Marsh, Jenni. "The Chinese phone giant that beat Apple to Africa". CNN. Retrieved 11 October 2018.
  6. ^ "About Us". Boomplay Music Official Website.
  7. ^ "BOOMPLAY: DESCRIPTION, GO LIVE TIME, TERRITORIES, HOW THEY SELL YOUR MUSIC, PAY RATE". TuneCore. Retrieved 16 September 2018.
  8. ^ Punch Newspapers. "BOOMPLAY Music records 10 million installations off Google Play store". Punch Newspapers. Retrieved 2 September 2018.
  9. ^ Marsh, Jenni. "The Chinese phone giant that beat Apple to Africa". CNN. Retrieved 11 October 2018.
  10. ^ "About Us". Boomplay Music Official Website.
  11. ^ Adepoju, Adekunle. "New Name And New Features For TECNO's Boom Player". Retrieved 16 September 2018.
  12. ^ "About Us". Boomplay Music Official Website.
  13. ^ Nwanne, Chucks. "With international recognition, Boomplay Music set for bigger exploits". Retrieved 16 September 2018.
  14. ^ Ilado, Lucy. "Boomplay Music reaches new milestone". Retrieved 16 September 2018.
  15. ^ O., Kevin. "NEW STORE ALERT: BOOMPLAY MUSIC". Retrieved 16 September 2018.
  16. ^ Dimeji-Ajayi, Damilola. "Partnership In Africa: Universal Music Group And Boomplay". The Guardian. Retrieved 12 November 2018.
  17. ^ "BOOMPLAY AND UNIVERSAL MUSIC GROUP ANNOUNCE LANDMARK DISTRIBUTION PARTNERSHIP IN AFRICA". Universal Music. Retrieved 12 November 2018.
  18. ^ "About Us". Boomplay Music Official Website.