Boost (material)

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adidas Boost (white) depicted in the midsole of Adidas NMD R1 shoes

Boost is a material branded and used by Adidas, in the form of pellets which are compressed and molded for various shoes the company creates. The pellets consist of proprietary thermoplastic urethane[1] that are extruded and/or molded into a small pill shape. Adidas collaborated with the German company BASF to create this material.[2][3] This material is claimed to be extremely comfortable on the wearer's feet.[4][2]

Reference[edit]

  1. ^ "What is Adidas BOOST technology?". www.jackrabbit.com. Retrieved 2018-03-04.
  2. ^ a b Ericson, Jake Woolf,Nils (2018-02-01). "How Adidas Boosted Its Way to the Top of the Sneaker Game". GQ. Retrieved 2018-07-03.
  3. ^ "An Exploratory Look at Adidas' Revolutionary BOOST Technology". Hypebeast. Retrieved 2018-03-04.
  4. ^ "Here's why Boost technology makes Adidas the most comfortable sneakers ever". Business Insider. Retrieved 2018-03-04.