In 1983, Barney Adams joined Dave Pelz Golf in Abilene, Texas. When Pelz's Preceptor Golf went bankrupt in 1988, Adams bought the assets and started Adams Golf. He moved the company to Dallas, Texas in 1991.
Adams Golf initially specialized in custom fitted golf clubs, initially becoming associated with Hank Haney setting up a club fitting and repair shop at the Hank Haney Golf Ranch.
Adams Tight Lies fairway wood became a commercial success as the result of television infomercial, with sportscaster Jack Whittaker as the host and narrator; Haney, then Tiger Woods' coach; Bill Rogers, British Open winner and PGA Player of the Year in 1981; and LPGA Hall of Famer Carol Mann, as spokespersons.
In 1998, Adams Golf went public on Wall Street, with an initial public offering underwritten by Lehman Brothers. Barney Adams was selected as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999. Although semi-retired since 2000, Barney Adams retains the title Chairman of the Board until 2012.
Many tour professional have endorsement deals for Adams Golf and are contracted to use their equipment, including the following.
- Ernie Els
- Aaron Baddeley
- Chad Campbell
- Robert Karlsson
- Steve Wheatcroft
- Robert Garrigus
- Jeff Overton
- Nate Smith
- David Howell
- "1999 Manufacturing Award Winner Southwest Area (North Texas-Arkansas-Oklahoma) Region". Ernst & Young. Archived from the original on October 7, 2006. Retrieved 2009-07-18.
- "Barney Adams". GolfWRX.com. Retrieved November 8, 2018.
- Johnson, Mike (5 May 2016). "Here's what happened with 10 equipment company acquistions[sic]". Golf Digest.
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