Brasil Kirin

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Brasil Kirin S.A.
Subsidiary
Industry Beverages
Founded 1939
Headquarters Itu, Brazil
Key people
Gino di Domenico, (CEO)
Products Beers and Soft drinks
Revenue Increase US$ 1.7 billion (2012)
Decrease - US$ 41.8 million (2012) [1]
Number of employees
10,041
Parent Kirin Brewery Company
Website www.brasilkirin.com.br

Brasil Kirin, previously known as Schincariol, is a Brazilian brewery and beverage company, the second largest in the country after AmBev.[2]

History[edit]

The company was founded in 1939 and since 2011 is a subsidiary of Japanese beverage company Kirin Brewery Company and have many competitors such as AmBev, Grupo Petrópolis, Heineken and others.

In October 2011, the court decided that Kirin could buy a majority stake in family-run Brazilian beer Schincariol. Kirin bought a 50.45 percent stake in 2011, valued at $2.6 billion.[3]

In November 2011, Kirin Holdings Company agreed to buy out the shareholders in Brazilian beermaker Schincariol Participacoes e Representacoes, completing its biggest acquisition as it seeks growth in emerging markets ($1.35 billion was paid for the 49.54 percent stake, giving it control of all outstanding shares).[4]

In November 2012, Kirin changed Schincariol's name to Brasil Kirin.[5]

Kirin Holdings bought assets in Brazil in 2011 with the local brewer Schincariol, which by 2017 was making Nova Schin and Baden Baden.[6]

There are 13 Brasil Kirin factories/breweries around Brazil and 10 distribution centers, with the company headquarters situated at the city of Itu, São Paulo state. The company produces about 3.0 billion liters of beer a year, and exports its products to the Mercosul, Europe, United States, Asia and Oceania.[citation needed] By 2011, it had 10.4% of the beer market share in Brazil.

Products and brands[edit]

Beer[edit]

The brewery uses the brand names Nova Schin, Glacial, Nobel, Devassa, Baden-Baden and Foster's, the latter under license from Foster's Brewing International. The cerveja (beer, in Portuguese) Nova Schin Pilsen is Schincariol's main product in the hot[citation needed] Brazilian beer market. Nova Schin has 14% of the Brazilian beer market. They also make Nobel, a premium beer made with hops from Hallertau, Germany, and Glacial, a lighter and cheaper beer. The brand Nobel was acquired by Schincariol in 2007.

Nova Schin Malzbier (a black and sweeter beer), Nova Schin Munich (a light darker beer), the non-alcoholic Nova Schin and the popular, the Nova Schin chopp (a lighter and fresher draft version of Pilsner) are the other varieties brewed by the Schincariol family.

Craft beer[edit]

Brasil Kirin also produces craft beers, such as Baden-Baden, a brand originally from Campos do Jordão, with a nice selection, such as Pilsen Cristal, Premium Bock, Premium Red Ale, Stout Dark Ale, Weiss Beer, Golden, 1999, Celebration Inverno (winter beer), Celebration Verão (summer beer) and Celebration Christmas. Devassa, a lager microbrewery, originally from Rio de Janeiro, was also bought by the Schincariol Group in 2007. It comes in 4 tropical flavours: blonde, dark, red and Indian.

Brasil Kirin is also known for the long manufacture of the traditional tutti-frutti soft drink, Itubaína, which has been produced and distributed nationally since 1954. Makers of the traditional Guaraná Schin, a soft drink, as well as cola, orange, lemon, apple, citrus, cola-citrus, tonic water and diet soft drinks. Primo Schincariol also produces bottled water and an energy recovery drink, Skinka.

In 2007, the group announced the launching of a new line of carton fruit juices, called Fruthos. They are available in 6 flavours: mango, passion fruit, grape, orange, peach and guava.

Brands[edit]

See also[edit]

References[edit]

  1. ^ [1] The AmBev's net income was of 4.7 USD Billion in 2010 ended fiscal year
  2. ^ "Schincariol Is Now Brasil Kirin". November 13, 2012. Archived from the original on February 19, 2013. 
  3. ^ "Kirin wins Schincariol takeover court case". BBC. 12 October 2011. Retrieved 4 February 2014. 
  4. ^ "Kirin Buys Out Brazil's Schincariol, Completing Record Deal". Business Week. 7 November 2011. 
  5. ^ "Schincariol Is Now Brasil Kirin". 13 November 2012. Archived from the original on 19 February 2013. 
  6. ^ van Tartwijk, Maarten (January 20, 2017), Heineken in Talks to Buy Kirin’s Brazil Assets, New York: The Wall Street Journal, retrieved January 22, 2017 

External links[edit]