This album is the first LL Cool J album since G.O.A.T. to have the parental advisory label for explicit lyrics. LL said in an interview with Chicago radio personality DJ Z that the vulgarities are not heavy and the edited version has alternate lyrics rather than simply omitting the vulgarities. LL and DJ Kayslay teamed up to release his first mixtape as a prelude to Exit 13 titled The Return of the G.O.A.T..
A buzz single titled, "Cry," featuring Lil' Mo, was released as a digital download and international 12" single in June 17, 2008. The unofficial street single, "Rockin' with the G.O.A.T.," premiered on June 20, 2008.
The first official single, "Baby" featuring The-Dream was released on July 1, 2008 to the iTunes Music Store. On August 19, 2008, iTunes released the rock remix featuring Richie Sambora, lead guitarist of iconic rock band Bon Jovi, with a rock rhythm and a sped-up tempo.
The second official single, "Feel My Heart Beat" featuring 50 Cent was released on August 26, 2008. The song did not enter the Billboard Hot 100. The official single version of the song was leaked to the Internet on November 27, 2008.