|Industry||Computer data storage|
|Headquarters||Mountain View, California, United States|
|Matt DiMaria (CEO)|
Eye-Fi is a company based in Mountain View, California that produces SD memory cards and SDHC cards with Wi-Fi capabilities. Using an Eye-Fi card inside a digital camera, one can wirelessly and automatically upload digital photos to a local computer or a mobile device such as a smartphone or tablet.
Eye-Fi is originally known for its WiFi enabled SD card ("Cards")product line which began commercial shipments in 2007. Since its original creation, Eye-Fi has continually released upgraded versions of its hardware products, most recently the Eyefi MobiPro WiFi SD cards available in 16GB and 32GB capacities.
Eye-Fi Cards are compatible with virtually all digital cameras manufactured since 2010. Approximately 400 models from Canon, Nikon, Sony, Olympus, Casio and others also include Eyefi firmware built into their cameras under the Eye-Fi Connected branding. Eyefi Connected cameras are able to control various functions of the Eye-Fi Cards, including the ability to manually turn the WiFi feature on/off.
The core feature of all Eyefi Cards is the ability to automatically detect when a new image file has been captured on a camera.
Once a device running the Eyefi Mobi software detects the presence of an Eyefi Mobi Card, any new images captured on the Card are automatically sent to the device running the Eyefi Mobi app. This mode is referred to as "automatic transfer". In addition, the Mobi Pro product line provides for a "selective transfer" mode in which only photos designated by the user are transferred to the Eyefi Mobi app. Identification of which files to transfer is accomplished using an in-camera operation, usually consistent with files designated as "protected" or "locked".
Initial set-up of Eyefi Mobi and Eyefi Mobi Pro Cards is accomplished by installing the Eyefi Mobi app on the users device. Once installed, the user is directed to insert the Eyefi Card into their camera and to capture a photo or video. When users start the Eyefi Mobi app on their device the first time, they are prompted to enter the "activation code" for their Eyefi Card. The activation code is provided on a card inside the Eyefi product packaging. Once the user enters the code into the app, the Eyefi Card will begin transferring new files to that device. The set-up operation must be completed for any device the user wishes to transfer images from their camera. Once completed, the set-up does not need to be repeated.
Eyefi Mobi Pro products support two major WiFi network types - so called "direct" and "infrastructure" wireless networks. A direct network connection is a peer-to-peer transfer between the Card and the device running the Eyefi app. Infrastructure transfer is accomplished when both the Card and the device running the Eyefi Mobi app are within range of the same router based network. In the latter case, the Eyefi Mobi Pro card must be set-up to recognize the SSID and password of the router based network. Configuration of the Eyefi Mobi Pro Card to enabled selective transfer as well as set-up for router based transfer is accomplished using the Eyefi Mobi Desktop apps on Mac and Windows PC platforms. Eyefi Mobi Cards only support direct mode, automatic file transfer so no desktop set-up is required.
The card was designed by Eye-Fi and is manufactured in Thailand with proprietary and off-the-shelf components.
Petition Against Discontinuation of X2 Series Cards
The company abruptly announced on June 30,2016 that all previous generation cards (X2 and before) will be completely obsoleted and useless after September 16, 2016. A petition has been started in order to encourage Eye-Fi to reconsider the discontinuation of services for the legacy X2 cards. The petition offers the possible solution of offering a subscription to those customers wishing to continue using their X2 range cards.
Eye-Fi released all new software starting in June, 2014 based on the Eyefi Mobi product line.
Eyefi Mobi and Eyefi Cloud
The Eyefi Mobi apps and desktop software are available on all major platforms from Apple, Google and Microsoft - including iOS, OSX, Android and Windows 10, Windows Phone respectively. Eyefi Mobi apps are able to receive photos and videos from cameras equipped with the Eyefi Mobi WiFi SD memory card. The company announced in October 2015 that the apps will also directly connect to cameras with built-in WiFi radio modules such as GoPro, and selected models from Canon, Casio, Nikon and Olympus.
New photos and videos received into Eyefi Mobi apps are saved locally to the native device and optionally can be synchronized to the Eyefi Cloud "storage" service. Eyefi Cloud provides a hub for all user devices to sync their private photo collection. Original image files are retained in Eyefi Cloud and photo are then saved in a compressed JPEG file format to save space on synchronized devices. The original files are always available via browser access to Eyefi Cloud (app.eyefi.com). Video files transferred to Eyefi Cloud are also saved in their original format but are also transcoded into a streaming media format. Once transcoded, video's can be played back on inside Eyefi Mobi apps and within a browser via in-app streaming at 480p resolution.
Beyond storage, Eyefi Cloud also provides a range of features designed to simplify organization, access and sharing of private image collections. The enhanced features include machine learning based analytics of a photo collection, branded as Smart Tags, search based organization "Smart Views" as well as more traditional tagging and album creation. Sharing is accomplished via a variety of methods and generally intended for limited private sharing to individuals and small groups.
Eyefi Cloud is free for users that purchase an Eyefi Mobi Pro version of the products for a period of 1-year following activation. Eyefi Mobi apps are free for perpetual use with any Eyefi Mobi branded product. The use of Eyefi Cloud for smartphones and cameras with built-in WiFi is possible only to users with a 30-day or 1-Subscription. As of October 2015, the monthly subscription for Eyefi Cloud is $4.99 (USD) and the annual subscription is $49.99 (USD). Active Eyefi Cloud subscriptions support unlimited storage for photos and up to 300 (15-minute length ea) videos per month.
- Wi-Fi security: Static WEP 64/128, WPA-PSK, WPA2-PSK
- Range: 90+ feet (27.4 m) outdoors and 45+ feet (13.7 m) indoors
- Storage capacity: 2 GB, 4 GB, 8 GB, 16 GB or 32 GB
- Power: Powered through device.
- Card dimensions: SD standard 32 mm x 24 mm x 2.1mm
- Card weight: 2.835 gram (0.1 oz.)
- 802.11b/g + WMM + TSPEC Support 
Supported photo services
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Awards and accolades
Eye-Fi has won the following recognition:
- "CNET Best of CES" at CES Consumer Electronics Show 2010
- "CES Innovations" Honoree at CES Consumer Electronics Show 2010
- "Best of Show" at Macworld 2008
- "Editor's Choice Award 2008" from The Mac Observer
- "Last Gadget Standing" winner, Consumer Electronics Show 2008
- "Last Gadget Standing" live contest winner, Consumer Electronics Show 2009
Eye-Fi was founded in 2005 by Yuval Koren, Ziv Gillat, Eugene Feinberg and Berend Ozceri. Jef Holove became the CEO in September 2007, with Yuval Koren taking over in May 2011. Matt DiMaria became CEO of Eye-Fi in April, 2013.
Discontinued models include "Explore X2", "Geo X2", "Pro", "Geo", "Home/Video", "Share/Video", "Explore Video" and an "Anniversary Edition".
- Transcend Wi-Fi, a similar Wi-Fi SD card
- Toshiba FlashAir, a similar Wi-Fi SD card
- Trek Flucard, a similar Wi-Fi SD card
- LZeal ez Share, a similar Wi-Fi SD card
- PQI Air Card, a similar Wi-Fi SD card
- PHS CF, a PHS wireless modem technology based on CompactFlash cards
- Eye-Fi Products: Compare WiFi Cards: the Pro X2 and Mobi
- Eye-Fi current products
- "Frequently Asked Questions". X2 Migration. Retrieved 2016-06-30.
- "Keep Eye-Fi X2 WiFi cards active for 10 more years.". Retrieved 2016-07-06.
- "Outside US". Eye-Fi. Retrieved 2009-04-07.
- "Android App". Eye-fi.
- "Windows Phone App". Eye-fi.
- AR6001GL Embedded 802.11b/g Solution for Mobile and Battery-Operated Devices
- Best of CES Award Winners Jan 9, 2010
- 2010 Innovations Honorees Jan 7, 2010
- Eye-Fi enables seamless experience with Snow Leopard (press release), August 27, 2009
- Eye-Fi wins Last Gadget Standing contest, again! (press release), January 11, 2009
- And the winners are..., lastgadgetstanding.com, January 13, 2009
- No Excuses: a Wire-Free Way to Upload Photos, Katherine Boehret, The Mossberg Solution, The Wall Street Journal, November 21, 2007
- Wish List 2009, Wired, December 2009
- All-TIME 100 Gadgets, Peter Ha, Time, October 25, 2010
- Eye-Fi: About Us: Management
- Jef Holove biography, Where 2.0 Conference