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Eye-Fi, Inc.
Industry Computer data storage
Founded 2005
Founder Yuval Koren
Ziv Gillat
Eugene Feinberg
Berend Ozceri
Headquarters Mountain View, California, United States
Key people
Matt DiMaria (CEO)
Website www.eyefi.com
an Eye-Fi card for sale in Tokyo, February 2010

Eye-Fi is a company based in Mountain View, California that produces SD memory cards and SDHC cards with Wi-Fi capabilities. Using an Eye-Fi card inside a digital camera, one can wirelessly and automatically upload digital photos to a local computer or a mobile device such as a smartphone or tablet.

Eye-Fi offers three models, varying in speed, storage capacity, and software services provided.[1][2]


Eye-Fi is originally known for its WiFi enabled SD card ("Cards")product line which began commercial shipments in 2007. Since its original creation, Eye-Fi has continually released upgraded versions of its hardware products, most recently the Eyefi MobiPro WiFi SD cards available in 16GB and 32GB capacities.

Eye-Fi Cards are compatible with virtually all digital cameras manufactured since 2010. Approximately 400 models from Canon, Nikon, Sony, Olympus, Casio and others also include Eyefi firmware built into their cameras under the Eye-Fi Connected branding. Eyefi Connected cameras are able to control various functions of the Eye-Fi Cards include the ability to manually turn the WiFi feature on/off.

The core feature of all Eyefi Cards is the ability to automatically detect when a new image file has been captured on a camera. Once a device running the Eyefi Mobi software detects the presence of a Eyefi Mobi Card, any new images captured on the Card is automatically sent to the device running the Eyefi Mobi app. This mode is referred to as "automatic transfer". In addition, the Mobi Pro product line provides for a "selective transfer" mode in which only photos designated by the user are transferred to the Eyefi Mobi app. Identification of which files to transfer is accomplished using in-camera operation, usually consistent with files designated as "protected" or "locked".

Initial set-up of Eyefi Mobi and Eyefi Mobi Pro Cards is accomplished by installing the Eyefi Mobi app on the users device. Once installed, the user is directed to insert the Eyefi Card into their camera and to capture a photo or video. When the user starts the Eyefi Mobi app on their device the first time, they are prompted to enter the "activation code" for their Eyefi Card. The activation code is provided on a credit card signed insert into the Eyefi product packaging. Once the user enters the code into the app, the Eyefi Card will begin transferred new files to that device. The set-up operation must be completed for any device the user wishes to transfer images from their camera. Once completed, the set-up does not need to be repeated.

Eyefi Mobi Pro products support two major WiFi network types - so called "direct" and "infrastructure" wireless networks. A direct network connection is a peer-to-peer transfer between the Card and the device running the Eyefi app. Infrastructure transfer is accomplished when both the Card and the device running the Eyefi Mobi app are within range of the same router based network. In the latter case, the Eyefi Mobi Pro card must be set-up to recognize the SSID and password of the router based network. Configuration of the Eyefi Mobi Pro Card to enabled selective transfer as well as set-up for router based transfer is accomplished using the Eyefi Mobi Desktop apps on the Mac and Windows PC platforms. Eyefi Mobi Cards only support direct mode, automatic file transfer so no desktop set-up is required.

The card was designed by Eye-Fi and is manufactured in Thailand with proprietary and off-the-shelf components.


Eye-Fi released all new software starting in June, 2014 based on the Eyefi Mobi product line. The company continues to support its legacy (X2) software product but no longer sells it.

The Eyefi Mobi apps and desktop software are available on all major platforms from Apple, Google and Microsoft - including iOS, OSX, Android and Windows 10, Windows Phone respectively. Eyefi Mobi apps are able to receive photos and videos from cameras equipped with the Eyefi Mobi WiFi SD memory card. The company announced in October 2015 that the apps will also directly connect to cameras with built-in WiFi radio modules such as GoPro, and selected models from Canon, Casio, Nikon and Olympus.

New photos and videos received into Eyefi Mobi apps are saved locally to the native device and optionally can be synchronized to the Eyefi Cloud "storage" service. Eyefi Cloud provides a hub for all user devices to sync their private photo collection. Original image files are retained in Eyefi Cloud and photo are then saved in a compressed JPEG file format to save space on synchronized devices. The original files are always available via browser access to Eyefi Cloud (app.eyefi.com). Video files transferred to Eyefi Cloud are also saved in their original format but are also transcoded into a streaming media format. Once transcoded, video's can be played back on inside Eyefi Mobi apps and within a browser via in-app streaming at 480p resolution.

Beyond storage, Eyefi Cloud also provides a range of features designed to simplify organization, access and sharing of private image collections. The enhanced features include machine learning based analytics of a photo collection, branded as Smart Tags, search based organization "Smart Views" as well as more traditional tagging and album creation. Sharing is accomplished via a variety of methods and generally intended for limited private sharing to individuals and small groups.

Eyefi Cloud is free for users that purchase an Eyefi Mobi Pro version of the products for a period of 1-year following activation. Eyefi Mobi apps are free for perpetual use with any Eyefi Mobi branded product. The use of Eyefi Cloud for smartphones and cameras with built-in WiFi is possible only to users with a 30-day or 1-Subscription. As of October 2015, the monthly subscription for Eyefi Cloud is $4.99 (USD) and the annual subscription is $49.99 (USD). Active Eyefi Cloud subscriptions support unlimited storage for photos and up to 300 (15-minute length ea) videos per month.


Eye-Fi offers an iPhone app, App Store.[3]

The company also offers apps for Android and Windows Phone in the Google Play Store and Windows Phone store .,[4][5]

Technical features[edit]

16GB Eye-Fi Pro X2 Card
  • Wi-Fi security: Static WEP 64/128, WPA-PSK, WPA2-PSK
  • Range: 90+ feet (27.4 m) outdoors and 45+ feet (13.7 m) indoors
  • Storage capacity: 2 GB, 4 GB, 8 GB, 16 GB or 32 GB
  • Power: Powered through device.
  • Card dimensions: SD standard 32 mm x 24 mm x 2.1mm
  • Card weight: 2.835 gram (0.1 oz.)
  • 802.11b/g + WMM + TSPEC Support [6]

Supported photo services[edit]

Scanner support[edit]

Some portable document scanners such as the Doxie Go + Wi-Fi and the Xerox Mobile Scanner make use of an Eye-Fi card to provide Wi-Fi capability for document upload.

Awards and accolades[edit]

Eye-Fi has won the following recognition:

In November 2007, Wall Street Journal writer Katherine Boehret called the Eye-Fi card "a terrific little tool".[12]

The magazine Wired placed the Eye-Fi Pro on their "2009 Wish List", calling it "Arbus meets Airbus".[13]

In October 2010, Time magazine technology editor Peter Ha placed the original 2 GB Eye-Fi card on his list of "the 100 greatest and most influential gadgets from 1923 to the present".[14]


Eye-Fi was founded in 2005 by Yuval Koren, Ziv Gillat, Eugene Feinberg and Berend Ozceri.[15] Jef Holove became the CEO in September 2007,[16] with Yuval Koren taking over in May 2011. Matt DiMaria became CEO of Eye-Fi in April, 2013.

Discontinued models include "Explore X2", "Geo X2", "Pro", "Geo", "Home/Video", "Share/Video", "Explore Video" and an "Anniversary Edition".

See also[edit]


  1. ^ Eye-Fi Products: Compare WiFi Cards: the Pro X2 and Mobi
  2. ^ Eye-Fi current products
  3. ^ "Outside US". Eye-Fi. Retrieved 2009-04-07. 
  4. ^ "Android App". Eye-fi. 
  5. ^ "Windows Phone App". Eye-fi. 
  6. ^ AR6001GL Embedded 802.11b/g Solution for Mobile and Battery-Operated Devices
  7. ^ Best of CES Award Winners Jan 9, 2010
  8. ^ 2010 Innovations Honorees Jan 7, 2010
  9. ^ a b Eye-Fi enables seamless experience with Snow Leopard (press release), August 27, 2009
  10. ^ Eye-Fi wins Last Gadget Standing contest, again! (press release), January 11, 2009
  11. ^ And the winners are..., lastgadgetstanding.com, January 13, 2009
  12. ^ No Excuses: a Wire-Free Way to Upload Photos, Katherine Boehret, The Mossberg Solution, The Wall Street Journal, November 21, 2007
  13. ^ Wish List 2009, Wired, December 2009
  14. ^ All-TIME 100 Gadgets, Peter Ha, Time, October 25, 2010
  15. ^ Eye-Fi: About Us: Management
  16. ^ Jef Holove biography, Where 2.0 Conference

External links[edit]