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Eye-Fi, Inc.
Industry Computer data storage
Founded 2005
Founder Yuval Koren
Ziv Gillat
Eugene Feinberg
Berend Ozceri
Headquarters Mountain View, California, United States
Key people
Matt DiMaria (CEO)
Website www.eyefi.com
an Eye-Fi card for sale in Tokyo, February 2010

Eye-Fi is a company based in Mountain View, California that produces SD memory cards and SDHC cards with Wi-Fi capabilities. Using an Eye-Fi card inside a digital camera, one can wirelessly and automatically upload digital photos to a local computer or a mobile device such as a smartphone or tablet.

Eye-Fi offers three models, varying in speed, storage capacity, and software services provided.[1][2]


Eye-Fi is originally known for its WiFi enabled SD card ("Cards")product line which began commercial shipments in 2007. Since its original creation, Eye-Fi has continually released upgraded versions of its hardware products, most recently the Eyefi MobiPro WiFi SD cards available in 16GB and 32GB capacities.

Eye-Fi Cards are compatible with virtually all digital cameras manufactured since 2010. Approximately 400 models from Canon, Nikon, Sony, Olympus, Casio and others also include Eyefi firmware built into their cameras under the Eye-Fi Connected branding. Eyefi Connected cameras are able to control various functions of the Eye-Fi Cards, including the ability to manually turn the WiFi feature on/off.

The core feature of all Eyefi Cards is the ability to automatically detect when a new image file has been captured on a camera.

Eyefi Mobi[edit]

Once a device running the Eyefi Mobi software detects the presence of an Eyefi Mobi Card, any new images captured on the Card are automatically sent to the device running the Eyefi Mobi app. This mode is referred to as "automatic transfer". In addition, the Mobi Pro product line provides for a "selective transfer" mode in which only photos designated by the user are transferred to the Eyefi Mobi app. Identification of which files to transfer is accomplished using an in-camera operation, usually consistent with files designated as "protected" or "locked".

Initial set-up of Eyefi Mobi and Eyefi Mobi Pro Cards is accomplished by installing the Eyefi Mobi app on the users device. Once installed, the user is directed to insert the Eyefi Card into their camera and to capture a photo or video. When users start the Eyefi Mobi app on their device the first time, they are prompted to enter the "activation code" for their Eyefi Card. The activation code is provided on a card inside the Eyefi product packaging. Once the user enters the code into the app, the Eyefi Card will begin transferring new files to that device. The set-up operation must be completed for any device the user wishes to transfer images from their camera. Once completed, the set-up does not need to be repeated.

Eyefi Mobi Pro products support two major WiFi network types - so called "direct" and "infrastructure" wireless networks. A direct network connection is a peer-to-peer transfer between the Card and the device running the Eyefi app. Infrastructure transfer is accomplished when both the Card and the device running the Eyefi Mobi app are within range of the same router based network. In the latter case, the Eyefi Mobi Pro card must be set-up to recognize the SSID and password of the router based network. Configuration of the Eyefi Mobi Pro Card to enabled selective transfer as well as set-up for router based transfer is accomplished using the Eyefi Mobi Desktop apps on Mac and Windows PC platforms. Eyefi Mobi Cards only support direct mode, automatic file transfer so no desktop set-up is required.

The card was designed by Eye-Fi and is manufactured in Thailand with proprietary and off-the-shelf components.

Petition Against Discontinuation of X2 Series Cards[edit]

The company abruptly announced on June 30, 2016 that, due to security vulnerabilities present in the cards, all previous generation cards (X2 and before) will cease to be supported by the company's proprietary software after 16 September 2016.[3]

Users who wished to continue to be able to use X2 cards regardless created a petition in order to encourage Eye-Fi to reconsider the discontinuation of services for the legacy X2 cards. The petition offers the possible solution of offering a subscription to those customers wishing to continue using their X2 range cards.[4]

In August 2016, in response to these complaints, Eye-Fi announced the "one-time release" of a new, Mac-only software utility "to allow more time for customers seeking an alternative WiFi SD card solution." No updates or support are offered.[5]


Eye-Fi released all new software starting in June, 2014 based on the Eye-Fi Mobi product line.

Eye-Fi Mobi and Eye-Fi Cloud[edit]

The Eye-Fi Mobi apps and desktop software are proprietary software products available for Apple and Microsoft's desktop and mobile operating systems, and Google's mobile operating system. They are not offered for GNU/Linux.

Eye-Fi Mobi apps are able to receive photos and videos from cameras equipped with the Eye-Fi Mobi WiFi SD memory card. The company announced in October 2015 that the apps will also directly connect to cameras with built-in WiFi radio modules such as GoPro, and selected models from Canon, Casio, Nikon and Olympus.

New photos and videos received into Eye-Fi Mobi apps are saved locally to the native device and optionally can be synchronized to the Eye-Fi Cloud "storage" service. Eye-Fi Cloud provides a hub for all user devices to sync their private photo collection. Original image files are retained in Eye-Fi Cloud and photo are then saved in a compressed JPEG file format to save space on synchronized devices. The original files are always available via browser access to Eye-Fi Cloud (app.eyefi.com). Video files transferred to Eye-Fi Cloud are also saved in their original format but are also transcoded into a streaming media format. Once transcoded, video's can be played back on inside Eye-Fi Mobi apps and within a browser via in-app streaming at 480p resolution.

Beyond storage, Eye-Fi Cloud also provides a range of features designed to simplify organization, access and sharing of private image collections. The enhanced features include machine learning based analytics of a photo collection, branded as Smart Tags, search based organization "Smart Views" as well as more traditional tagging and album creation. Sharing is accomplished via a variety of methods and generally intended for limited private sharing to individuals and small groups.

Eye-Fi Cloud is free for users that purchase an Eye-Fi Mobi Pro version of the products for a period of 1-year following activation. Eye-Fi Mobi apps are free for perpetual use with any Eye-Fi Mobi branded product. The use of Eye-Fi Cloud for smartphones and cameras with built-in WiFi is possible only to users with a 30-day or 1-Subscription. As of October 2015, the monthly subscription for Eye-Fi Cloud is $4.99 (USD) and the annual subscription is $49.99 (USD). Active Eye-Fi Cloud subscriptions support unlimited storage for photos and up to 300 (15-minute length ea) videos per month.


Eye-Fi offers an iPhone app, App Store.[6]

The company also offers apps for Android and Windows Phones in the Google Play Store and Windows Phone store.[7][8]


Third-party free software exists to enable Eye-Fi cards to be accessed from GNU/Linux.[9]

Technical features[edit]

16GB Eye-Fi Pro X2 Card
  • Wi-Fi security: Static WEP 64/128, WPA-PSK, WPA2-PSK
  • Range: 90+ feet (27.4 m) outdoors and 45+ feet (13.7 m) indoors
  • Storage capacity: 2 GB, 4 GB, 8 GB, 16 GB or 32 GB
  • Power: Powered through device.
  • Card dimensions: SD standard 32 mm x 24 mm x 2.1mm
  • Card weight: 2.835 gram (0.1 oz.)
  • 802.11b/g + WMM + TSPEC Support [10]

Supported photo services[edit]

Scanner support[edit]

Some portable document scanners such as the Doxie Go + Wi-Fi and the Xerox Mobile Scanner make use of an Eye-Fi card to provide Wi-Fi capability for document upload.

Awards and accolades[edit]

Eye-Fi has won the following recognition:

In November 2007, Wall Street Journal writer Katherine Boehret called the Eye-Fi card "a terrific little tool".[16]

The magazine Wired placed the Eye-Fi Pro on their "2009 Wish List", calling it "Arbus meets Airbus".[17]

In October 2010, Time magazine technology editor Peter Ha placed the original 2 GB Eye-Fi card on his list of "the 100 greatest and most influential gadgets from 1923 to the present".[18]


Eye-Fi was founded in 2005 by Yuval Koren, Ziv Gillat, Eugene Feinberg and Berend Ozceri.[19] Jef Holove became the CEO in September 2007,[20] with Yuval Koren taking over in May 2011. Matt DiMaria became CEO of Eye-Fi in April, 2013.

Discontinued models include "Explore X2", "Geo X2", "Pro", "Geo", "Home/Video", "Share/Video", "Explore Video" and an "Anniversary Edition".

See also[edit]


  1. ^ Eye-Fi Products: Compare WiFi Cards: the Pro X2 and Mobi
  2. ^ Eye-Fi current products
  3. ^ "Eye-Fi to cease support for Pro X2 and earlier generation cards". Digital Photography Review. Retrieved 2016-08-11. 
  4. ^ "Keep Eye-Fi X2 WiFi cards active for 10 more years.". Retrieved 2016-07-06. 
  5. ^ "Eye-Fi releases Mac software to extend SD card functionality past End of Life date". dpreview.com. Retrieved 2016-10-31. 
  6. ^ "Outside US". Eye-Fi. Retrieved 2009-04-07. 
  7. ^ "Android App". Eye-fi. 
  8. ^ "Windows Phone App". Eye-fi. 
  9. ^ Popov, Dmitri (2009-09-24). "Using Eye-Fi Card on Linux". Linux Magazine. Retrieved 2016-11-08. 
  10. ^ AR6001GL Embedded 802.11b/g Solution for Mobile and Battery-Operated Devices
  11. ^ Best of CES Award Winners Jan 9, 2010
  12. ^ 2010 Innovations Honorees Jan 7, 2010
  13. ^ a b Eye-Fi enables seamless experience with Snow Leopard (press release), August 27, 2009
  14. ^ Eye-Fi wins Last Gadget Standing contest, again! (press release), January 11, 2009
  15. ^ And the winners are..., lastgadgetstanding.com, January 13, 2009
  16. ^ No Excuses: a Wire-Free Way to Upload Photos, Katherine Boehret, The Mossberg Solution, The Wall Street Journal, November 21, 2007
  17. ^ Wish List 2009, Wired, December 2009
  18. ^ All-TIME 100 Gadgets, Peter Ha, Time, October 25, 2010
  19. ^ Eye-Fi: About Us: Management
  20. ^ Jef Holove biography, Where 2.0 Conference

External links[edit]