General Imaging

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General Imaging is a manufacturer of digital cameras headquartered in Torrance, California, established in 2007 by Hiroshi "Hugh" Komiya, a former executive of Olympus Corporation. General Imaging sells their cameras internationally under the General Electric name, used under license. In Japan, General Imaging holds the license to manufacture cameras under the AgfaPhoto.


A Series[edit]

The entry-level GE-branded digital cameras. Designed for first-time buyers and those upgrading from first-generation digital cameras. Both models in this series include a 2.5-inch LCD screen. Powered by two AA alkaline batteries.

A Series

The A730 is a cheap point-and-shoot GE-branded camera with 7 megapixels. It has a 3X optical zoom and a 4.5X digital zoom. The LCD screen is 2.5 inches. Powered by two AA batteries, the A730 has an SD/SDHC memory card slot expandable up to 4 gigabytes.

The A830 is a point-and-shoot camera that has the zoom capabilities and other features of the A730 and comes with 8 megapixels.

E Series[edit]

The intermediate level of the GE-branded camera models, the E series features larger screens and is powered by rechargeable lithium-ion batteries. Memory can be expanded up to 4 gigabytes with SD or SDHC memory cards.



The E850 includes a 28mm equivalent wide-angle lens, a 5X optical zoom and 8 megapixels. The wide-angle lens is useful for large indoor group photos. It has a 5X optical zoom and the 4.5X digital zoom. The camera comes with a 3-inch LCD screen. It also can delete unwanted sections of a photo


The E1030 has 10 megapixels, a 3X optical zoom and 4.5X digital zoom, which combine for a maximum zoom of 13.5X. The LCD screen is 2.7 inches.



The E1040 includes 4X optical zoom, 4.5X digital zoom; and 10 megapixels. 3-inch LCD screen.


The E1240 features 12 megapixels. A 4X optical zoom and a 4.5X digital zoom combine to create a maximum zoom of 18X; 3-inch LCD screen.



The G1 is the most compact model (3⅝ inches wide and 2½ inches high) in the GE-branded line. It includes a 3X optical zoom, a 2.5-inch LCD screen, 7 megapixels. Comes with a rechargeable lithium-ion battery and an SD/SDHC memory card slot, expandable up to 4 gigabytes.

Waterproof series[edit]

The first GE's waterproof series is G3WP a compact camera with capability for up to 3 meters (10 feet) underwater, 12.2 MP, 4x Optical zoom at 35 mm equivalent lens and VGA Video.[1]

Bridge Cameras[edit]


GE X1 is the first camera from General Imaging for the more serious photographer. It has a 12X optical zoom, a 2.5-inch LCD screen, 8 megapixels, and a handgrip. Paired with the camera’s 12X optical zoom is a 4.5X digital zoom. Together, they give the X1 a maximum zoom of 54X. It also includes a 4-gigabyte SD/SDHC expansion slot.

GE X5 is the lowest priced Bridge camera (dSLR like camera with fixed lens) on the market. On January 4, 2011, the price of Bridge cameras ranged from $129.47 (GE X5: 14 MP CCD sensor, 15x optical zoom) up to $339.95 (Fujifilm FinePix HS10: 10.3 MP CMOS sensor, 30x optical zoom), whereas Canon PowerShot SX30 IS: 14.1 MP CCD sensor, 35x optical zoom was $369.00 and Panasonic Lumix DMC-FZ100: 14.1 MP CMOS sensor, 24x optical zoom was only $375.00 (four months before it was $499.00). So, the highest price was almost 3.0x the cheapest price.[2][3][4][5]

GE Power Pro X500 is the successor of GE X5. The camera has a 16-megapixel sensor and an electronic viewfinder, whereas the optical zoom and other features are relatively still the same as the predecessor.[6]

On March 15, 2011 the price of Bridge cameras varied from $139.99 (GE Power Pro X500 White) up to $499.95 (Fujifilm FinePix HS20EXR),[7][8] whereas Nikon Coolpix P500 is $399.00, Canon PowerShot SX30 IS was $379.00 and Fujifilm HS10 $354.52.[9][10][11] So, the highest price was more than 3.5x the cheapest price.

In 2012, GE Power Pro X550 was introduced with Manufacturer's Suggested Retail Price (MSRP) $149.99 as a minor improvement on the GE Power Pro X500 with added advanced object tracking capabilities to automatically focus on moving objects.

GE Power Pro X600 with MSRP $199.99 when announced in 2012 has a 14.4 MP CMOS sensor, 26x optical zoom (26–676 mm), capable of capturing Full HD 1080p video recording.[12] According of PC Magazine, the camera is suitable for who have a little cash, but has sharp lens, affordable zoom, an EVF and uses Lithium battery. The photo and video quality is not the best, but can give a good photo in low ISO and in 800 ISO has noise lower than 1.5 percent and use Imatest give 1,842 lines per picture height or more than 1,800 lines as a sharp quality photo. The camera has many physical controls, but has no Aperture priority mode (has PSM mode). Relatively slow when start and need 0.1-0.15 seconds of shutter response, but can take 7fps continuous shooting for 150 images without slowdown using SD card with transfer rate at least 95 MB/second. The body shape of the camera is similar with Panasonic Lumix FZ200 with deep handgrip, big lens, and eye-level EVF, but more compact with only 12.5 ounces (350 grams) weight. The camera can also take Pancapture panorama photo, 6 multi successive exposures in one frame and has 6x digital zoom, but no RAW, no stereo sound and no hotshoe. The shutter speeds longest is also only 4 seconds.[13][14]

GE Power Pro X2600 with MSRP 169.99 has optical zoom 26x as GE Power Pro X600, but use 16MP CCD sensor, bigger and heavier without EVF. Imatest give 2,308 lines per picture height or better than GE Power Pro X600, but all other performances are worse than the sibling. PC Magazine suggest to choose GE Power Pro X600 due to only a slightly price higher.[15]

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