Globe International

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This article is about the sporting goods and streetwear company. For the international environmental organisation, see GLOBE. For the citizen science program, see GLOBE Program.
Globe International
Industry Skateboard, Surf, Snow, Workwear
Founded 1985
Headquarters Melbourne; Los Angeles, US; Hossegor, France; Gold Coast, Australia; London, England; Lyon, France
Products Shoes, apparel, skateboards, accessories

Founded in 1985 by three Australian brothers, Globe International Limited is a global producer and distributor specialising in purpose-built apparel, footwear and skateboard hardgoods (decks, wheels, trucks, etc.) brands for the boardsports, street fashion and workwear markets. Globe International's core business is divided between proprietary brands, licensed brands and distributed brands, and its products are sold in more than 100 countries worldwide. The company's international offices are located in Melbourne; Los Angeles, United States (US); Hossegor, France; Lyon, France; London, United Kingdom (UK); the Gold Coast, Australia; and Shenzhen, China.[1] The company is listed on the Australian Stock Exchange and operates in the following three segments: Australasia, North and South America and Europe.


The foundation of Globe International was established in the 1980s, with the founding of Hardcore Enterprises, an Australian-based company specialising in products that appealed to the skateboard and street fashion markets. In 1984, former Australian skateboarding champions Peter and Stephen Hill, along with brother and current Globe International CEO Matt Hill, oversaw the development of Hardcore into one of the world's largest skateboard distribution companies.[2] The Hills cited that they were unsatisfied with the lack of quality skate products they required, and thus they went into business to import US skate products to Australia.[3]

The Hills continued to promote skateboarding and wrote two successful books on the subject[4][5] and became prolific skate film producers. Through constant promotions, tours, contests, video and magazine advertising, Hardcore became a driving force behind the skateboarding explosion during the mid-1980s in Australia and New Zealand. Hardcore's expansion continued and their first diversification company "Die Hard Pty Ltd" was founded in 1987 as the clothing and accessories division of the business. Die Hard's first licensed label was Vision Streetwear.

Die Hard went on to produce premier labels under license for the Australian and New Zealand markets such as Stussy, Mossimo, Freshjive, Paul Frank, Eckō Unltd., Counter Culture, Split, Girl Star, Undergirl and World Industries. The Hills also co-founded streetwear brand Mooks which also operated under the Die Hard umbrella. Die Hard became known as Globe International's Streetwear Division and was one of the largest suppliers of branded youth clothing in Australia and New Zealand when it was sold to Pacific Brands in 2006.

In 1995 Globe International established its US operation in Los Angeles, where the Globe brand is now a part of the American boardsports sub-culture and a key supplier to major retailers of boardsports apparel, footwear and skateboard hardgoods.

In 2001 Globe International listed on the Australian Stock Exchange and achieved the Initial Public Offer goals.[6][7] In 2002 Globe International acquired Kubic Marketing, a holding company that owned World Industries and Dwindle Distribution, which, at the time, was the parent company for skateboard brands such as Enjoi, Blind, Darkstar, and Tensor.[8] Acquiring Dwindle, a company founded by professional skateboarders Rodney Mullen and Steve Rocco, made Globe International one of the world's biggest skateboard companies.

In 2003 Globe International established its European headquarters, which is based along the south-west surf coast of France in Hossegor. As of 2013, the European office sells directly in the major boardsports markets of the UK, France, Germany, Spain, Portugal, Belgium, Netherlands, and Austria, among others. Additionally, all other significant markets in Europe are serviced by third-party distributors.[9]

Having established a stable of proprietary brands and an international distribution network in 2006, Globe International made a strategic decision to divest itself of its licensed Australian Streetwear Division to Pacific Brands and focus on further international expansion of the company's proprietary brands.[10]

In 2009 Globe International added to its brand portfolio by acquiring Europe's number one skateboard brand Cliché and expanding it through international markets.[11] In 2010 Globe International re-entered the Australian streetwear market and established a new division entitled "4Front Distribution", a company that is currently responsible for the Australian distribution of brands such as Stussy, Obey, Vision Streetwear, BOY London and Komono. Globe also moved its Melbourne headquarters to the inner-city suburb of Port Melbourne during the same year, occupying a building that was formerly owned by chocolate company Cadbury's.[12]

Globe operates its own factory to manufacture the skateboards and trucks that it distributes under Globe and Dwindle. The DSM (Douglas Street Manufacturing) Premium Woodshop is located in Shenzhen, China, with skateboard icon Rodney Mullen closely involved in its production practices from its inception.[13] DSM imports maple logs from Canada's Great Lakes region for the production of its decks. A 2013 TransWorld SKATEboarding article likened DSM's approach to the sourcing and treatment of wood; "as the sandwich shop that prepares all of their meat from the whole animal versus others who order their cuts from a wholesaler. DSM has the in-house butcher."[14] DSM was first publicly announced in 2003 and caused a widespread surprised reaction in the skateboard industry, as production had previously been solely based in North America and concern was raised about job losses. Globe CEO Matt Hill, stated at the time: "When you get down to the labor issues, if we sell a lot more boards, then we’ll create jobs here (in the U.S.A.), it’ll open a lot more doors.”[15]

As of September 2013, the company operates a number of branded "Globe" retail stores in four Australian locations and two French locations: St Kilda, Melbourne, Victoria; Torquay, Victoria; Gold Coast, Queensland, Bondi Beach, Sydney, and two stores in Hossegor, France.[16]

In 2015, the company launched a book 'Unemployable: 30 Years of Hardcore, Skate and Street'[17] to celebrate its 30th anniversary,[18][19][20] and held launches in Melbourne[21] and Los Angeles.[22][23]

Proprietary brands[edit]

Licensed brands[edit]

Distributed brands[edit]

Team: Skateboarding[edit]

Team: Surfing[edit]

Team: Snowboarding[edit]

  • David Carrier Porcheron
  • Jan Petter Solberg
  • Romain De Marchi[27]


The company has produced numerous films and short films, incorporating both skateboarding and surfing subcultures. Between 2007 and 2010, the brand released a series of six short films entitled United By Fate, directed by Joe "Joe G" Guglielmino,[28] and featuring all of the skate team members during that period. The inaugural episode of United By Fate featured Canadian skateboarder Paul Machnau, while the final instalment was a compilation of footage from different team members, such as Jake Duncombe, Louis Lopez and Chris Haslam.[29]

Joe G and Globe began filming their latest surf film Strange Rumblings in Shangri La at the commencement of 2013, and were awarded the 2014 Surfer Poll Movie of the Year in December 2014.[30] The film featured Globe team members Dion Agius, Nate Tyler, Creed McTaggart, Taj Burrow, CJ and Damien Hobgood, Yadin Nicol, Brendon Gibbons and Noa Deane in locations such as Iceland, Brazil, France, Mozambique and Indonesia.[31]

Skateboarding Videography[edit]

Surfing Videography[edit]

  • Somewhere, Anywhere, Everywhere[40]
  • The Secret Machine[41]
  • New Emissions of Light and Sound[42]
  • Ungu[43]
  • Year Zero[44]
  • Electric Blue Heaven
  • Icecream
  • Strange Rumblings in Shangri La[45]

Major events Skateboarding[edit]

  • Globe World Cup Skateboarding – Melbourne, Australia 2002[46]
  • Globe World Cup Skateboarding – Melbourne, Australia 2003[47]
  • Globe World Cup Skateboarding – Melbourne, Australia 2004[48]
  • Globe World Cup Skateboarding – Melbourne, Australia 2005[49]
  • The Global Assault!!! – Melbourne, Australia 2006[50]
  • Double Stack Cash Attack – Gold Coast, Australia 2007[51]
  • Slaughter at the Opera – Sydney, Australia 2008[52]

Major events Surfing[edit]

  • Globe Pro Fiji WCT Event – Tavarua Island, Fiji 2005[53]
  • Globe Pro Fiji WCT Event – Tavarua Island, Fiji 2006[54]
  • Globe Pro Fiji WCT Event – Tavarua Island, Fiji 2008[55]

Special projects[edit]

Led by its Special Project Division, Globe has worked with other well-known brands and artists, including:

  • The Clash[56]
  • Jason Ellis[57]
  • Devo[58]
  • Christies of London
  • G-Shock[59]
  • Gears of War
  • Splatterhouse[60]
  • Gojira
  • Sekure D
  • Wayne 'Rabbit' Bartholemew
  • Martin Potter
  • Pete Townend[61]
  • Halo X
  • Neff[62]
  • Beavis and Butt-Head
  • Desillusion Magazine[63]


  1. ^ "Worldwide locations". Globe International Limited. Globe International Limited. September 2013. Retrieved 19 September 2013. 
  2. ^ "Globe Shoes". Retrieved 18 September 2012. 
  3. ^ "Aussie Rules Skateboarding". Transworld Skateboarding. 14 May 2002. Retrieved 20 January 2012. 
  4. ^ National Library of Australia (2012). "The skateboard book : blast! / [Peter Hill, Stephen Hill]". Catalogue. National Library of Australia. Retrieved 14 August 2012. 
  5. ^ National Library of Australia (2012). "Skate hard / [Peter Hill and Stephen Hill]". Catalogue. National Library of Australia. Retrieved 14 August 2012. 
  6. ^ "Globe Shoes Goes Public in Australia" 25-May-2001, Transworld Business, retrieved 2-Nov-2011
  7. ^ Mark Todd (25 May 2001). "Globe hits the boards with a cool 52% jump". The Sydney Morning Herald. Australia. p. 23. 
  8. ^ "Globe Buys Kubic" 5-Jul-2002,Transworld Business, retrieved 2-Nov-2011
  9. ^ Globe International (2015). "Investor presentation" (PDF). ASX. Australian Securities Exchange. 
  10. ^ Blair Speedy (2 November 2010). "Balanced approach pays off for Globe International". The Australian. Australia. Retrieved 22 December 2011. 
  11. ^ Transworld (28 July 2009). "DWINDLE DISTRIBUTION ACQUIRES CLICHÉ SKATEBOARDS". Transworld Business. Bonnier Corporation. Retrieved 25 May 2013. 
  12. ^ Domingo Antonio Robledo; Stu Morley (8 June 2011). "Globe International Headquarters". Australian Design Review. Niche Media. Retrieved 25 May 2013. 
  13. ^ 30shot (September 2012). "DSM Video" (Video upload). 30shot on Vimeo. Vimeo LLC. Retrieved 19 September 2013. 
  14. ^ Luke Callahan (November 2013). "Tested Development". TransWorld SKATEboarding. Grind Media, LLC. 31 (11): 84–97. ISSN 0748-7401. 
  15. ^ "Dwindle Makes Moves". TransWorld Skateboarding. GrindMedia. 27 January 2004. Retrieved 19 September 2013. 
  16. ^ "Contact". Globe International Limited. September 2013. Retrieved 19 September 2013. 
  17. ^ Jason Boulter (December 2015). Unemployable: 30 Years of Hardcore, Skate and Street. Port Melbourne: Thames & Hudson Australia Pty Ltd. p. 708. ISBN 9780500500637. Retrieved 9 February 2016. 
  18. ^ Blanche Clark (27 November 2015). "Globe International: Melbourne's Hill brothers turn love of skateboarding into $150m empire". Herald Sun. Herald and Weekly Times. Retrieved 9 February 2016. 
  19. ^ "Meet The Brothers Behind Globe, Australia's Most Iconic Skate/Surf Brand". Oyster Magazine. Inception Digital Pty Ltd. 29 October 2015. Retrieved 9 February 2016. 
  20. ^ Eloise Mahoney (4 December 2015). "Unemployable: the story of skating success". Desktop Magazine. Niche Media Pty Ltd. Retrieved 9 February 2016. 
  21. ^ Robert Brown (November 2015). "Interview: Rodney Mullen on being unemployable". ACCLAIM. ACCLAIM Magazine Pty Ltd. Retrieved 9 February 2016. 
  22. ^ Joe Hammeke (30 October 2015). ""Unemployable" Book Release Party Photos". Thrasher Magazine. High Speed Productions, Inc. Retrieved 9 February 2016. 
  23. ^ Jan Kliewer (12 November 2015). "Chris Haslam on the Launch of Globe's UnEmployable Book". Kingpin Skateboarding. Factory Media. Retrieved 9 February 2016. 
  24. ^ "Distributed Brands". Globe International Limited. Globe International Limited. September 2013. Retrieved 19 September 2013. 
  25. ^ "SKATE TEAM". Globe. Globe International. 2014. Retrieved 18 May 2014. 
  26. ^ "SURF TEAM". Globe. Globe International. 2014. Retrieved 18 May 2014. 
  27. ^ "SNOW TEAM". Globe. Globe International. 2014. Retrieved 18 May 2014. 
  28. ^ "Globe – United By Fate". 2014. Retrieved 18 May 2014. 
  29. ^ "Globe – United By Fate". 2014. Retrieved 18 May 2014. 
  30. ^ "The Surfer Poll Results". Surfer. The Enthusiast Network. 6 December 2014. Retrieved 22 December 2014. 
  31. ^ Tom Higson (15 February 2013). "GLOBE'S NEW MOVIE 'STRANGE RUMBLINGS' VISITS ICELAND". Surf Europe. MPORA Pure Action Sports Network. Retrieved 18 May 2014. 
  32. ^ Canvas at IMDB
  33. ^ Opinion at IMDB
  34. ^ United By Fate 1 at IMDB
  35. ^ United By Fate 2 at IMDB
  36. ^ United By Fate 3 at IMDB
  37. ^ United By Fate 4 at IMDB
  38. ^ United By Fate 5 at IMDB
  39. ^ United By Fate 6 at IMDB
  40. ^ Somewhere, Anywhere, Everywhere at IMDB
  41. ^ The Secret Machine at IMDB
  42. ^ New Emissions of Light and Sound at IMDB
  43. ^ Ungu at IMDB
  44. ^ Year Zero at IMDB
  45. ^ Jen Yamato (2014). "Surf Docu 'Strange Rumblings in Shangri-La' Steps into Premiere, Global Release". Deadline Hollywood. PMC. Retrieved 21 July 2014. 
  46. ^ Globe World Cup Skateboarding 2002 at IMDB
  47. ^ Globe World Cup Skateboarding 2003 at IMDB
  48. ^ Globe World Cup Skateboarding 2004 at IMDB
  49. ^ Globe World Cup Skateboarding 2005 at IMDB
  50. ^ The Global Assault!!! at IMDB
  51. ^ Money For Blood at IMDB
  52. ^ Slaughter at the Opera at IMDB
  53. ^ 2005 Globe WCT Fiji at IMDB
  54. ^ 2006 Globe WCT Fiji at IMDB
  55. ^ 2008 Globe Pro Fiji at IMDB
  56. ^ "Globe – Clash Shoe". Crossfire. 7 November 2006. Retrieved 13 October 2011. 
  57. ^ "Features Ellis". 
  58. ^ "Globe Devo-tion". Crossfire. 3 April 2009. Retrieved 13 October 2011. 
  59. ^ "Globe Destroyer x G-Shock". Sneaker Freaker Magazine. 14 January 2010. Retrieved 19 October 2011. 
  60. ^ Fahey, Mike (24 November 2009). "Splatterhouse Gets Appropriately Splattered Shoes". Kotaku. Retrieved 19 October 2011. 
  61. ^ "Sultans of Surf". Globe. 26 May 2011. Retrieved 21 October 2011. 
  62. ^ Tactics Boardshop (14 January 2013). "Globe Neff Sea Pals 30 Inch Cruiser Skateboard Complete Review -" (Video upload). YouTube. Google, Inc. Retrieved 25 September 2013. 
  63. ^ Andrew Asch (10 April 2015). "Globe Int'l's Violence Ordinaire…At American Rag". California Apparel News. TLM Publishing Corp. Retrieved 5 May 2015. 

External links[edit]