The words later labelled "grunge speak" were coined by Megan Jasper, then aged 25 and working for Caroline Records. She had previously worked for Sub Pop Records, whose co-founder Jonathan Poneman referred journalists to her, ostensibly for her inside knowledge of grunge, but also because of her prankish streak. She was telephoned first by UK magazine SKY and later by Rick Marin for The New York Times. Poneman forewarned Jasper that Marin was seeking "a lexicon of grunge"; Jasper recalled Marin explaining, "Every subculture has a different way of speaking and there's got to be words and phrases and things that you folks say." Jasper tested her interviewers' gullibillity by supplying invented slang expressions of increasing ridiculousness.
A coverline on the September 1992 issue of SKY said "like, harsh realm, man — How to hang out in Seattle", trailing a four-page article which mentioned some of Jasper's expressions. Seattle band Mudhoney saw the article while on tour in the UK and joined in the joke by reusing some terms in an interview with Melody Maker. Marin's article, "Grunge: A Success Story", appeared in The New York Times on November 15, 1992, as a full page story in its Sunday "Styles" section. The article begins with an investigation on the origin of the term "grunge" and concludes with a summary of grunge music and fashion. Jasper's invented terms were published as a sidebar to Marin's story, titled "Lexicon of Grunge: Breaking the Code" and crediting Jasper for "this lexicon of grunge-speak". The list was reprinted by the Ottawa Citizen in December.
Thomas Frank was skeptical of the Times' lexicon, and contacted Jasper, who "readily admitted" the fabrication, as Frank reported in the Winter–Spring 1993 issue of The Baffler. The Baffler story was picked up by news media, including Calvin Trillin's syndicated column. When the Times got back to Jasper she initially denied Frank's claims, so the Times demanded an apology from Frank. Instead he sent a letter standing by the story: "When The Newspaper of Record goes searching for the Next Big Thing and the Next Big Thing piddles on its leg, we think that's funny." He considered the article to be part of an attempt by mainstream culture to co-opt the grunge scene and felt that the Times had gotten what it deserved. Frank later explained her initial denial to a fear that Marin or "Styles" editor Penelope Green would be fired. Green commented to the New York Observer, "Our piece was tongue-in-cheek, so I guess [the hoax] works. But how irritating." She prepared a correction but the Times never published it.
Grunge speak words
The following were in the Times lexicon:
- bloated, big bag of bloatation – drunk
- bound-and-hagged – staying home on Friday or Saturday night
- cob nobbler – loser
- dish – desirable guy
- fuzz – heavy wool sweaters
- harsh realm – bummer
- kickers – heavy boots
- lamestain – uncool person
- plats – platform shoes
- rock on – a happy goodbye
- score – great
- swingin' on the flippity-flop – hanging out
- tom-tom club – uncool outsiders
- wack slacks – old ripped jeans
Daniel House, the head of C/Z Records commissioned Art Chantry to design a lexicon T-shirt after people started wearing the sidebar from the article pinned to their shirts at grunge shows. Chantry's design featured "Lamestain" or "Harsh Realm" on the front, with an enlarged copy of the lexicon sidebar on the back.
Harsh Realm was a 1994 comic book series by James D. Hudnall and Andrew Paquette, set in a future of multiple virtual realities, one being a dystopia called "Harsh Realm". In 1999 Chris Carter adapter the Harsh Realm comics into a television series of the same name.
- The Hipster Handbook, 2003 satirical guide to hipster culture
- Marin, Rick (November 15, 1992). "Grunge: A Success Story". The New York Times. Section 9, p. 9.
- Siegel, Alan. When Grunge Was Fake News, The Ringer. November 8, 2017.
- Kurt Andersen; Megan Jasper (September 20, 2018). Swingin' on the flippity flop: the grunge speak hoax. Studio 360. Public Radio International. Retrieved June 11, 2021.
- Frank, Thomas (Winter–Spring 1993). "Harsh Realm, Mr. Sulzberger!". The Baffler. Chicago (4): 129–131. ISSN 1059-9789. JSTOR 43554630.
- "Mudhoney". Melody Maker. 68 (34). 22 August 1992. ISSN 0025-9012.
- "The grunge look". Ottawa Citizen. December 10, 1992. p. G3.
- Trillin, Calvin (February 17, 1993). "You Don't Have to Wear 'Wack Slacks' to be Hip: The New York Times Got Sold a Bad Bit of Grunge Terms. But They'll Come Around". Philadelphia Inquirer. p. A9.; "Those Cob Nobblers at the N.Y. Times". The Globe and Mail. March 5, 1993. p. C1.
- Windolf, Jim (March 1, 1993). "Off the Record". New York Observer.
- Neyfakh, Leon (August 14, 2009). "Remember the Grunge Hoax". New York Observer.
- Perry, Douglas (December 24, 2020). "Swingin' on the flippity-flop: Remembering the fake Northwest 'grunge lexicon' embraced by the New York Times". OregonLive. The Oregonian. Retrieved June 11, 2021.
- Cronin, Brian (August 28, 2011). "Almost Hidden — Hudnall and Paquette's Harsh Realm". Comic Book Resources.
- Kaplan, Don (October 19, 1999). "'Harsh' Creators Sue for Credit"". New York Post.
- "CMJ '95". Billboard. Nielsen Business Media: 106. September 2, 1995.
Into The Pit: Metal Artist Panel. Moderator: Dave Brockie of Gwar/X-Cops fame (aka Oderus Urungus. Ex-Patrolman Cobb Knobbler)
- Pray, D., Helvey-Pray Productions. Hype!. 1996. Republic Pictures.
- Sub Pop CEO Megan Jasper on The Grunge Hoax of Greatness, interview with Owen Murphy of KEXP-FM