Heidi Murkoff

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Heidi Murkoff
Heidi Murkoff Photo Purple Sweater.jpg
Heidi Eisenberg

Notable work
What to Expect When You're Expecting
Parent(s)Howard Eisenberg
Arlene Eisenberg

Heidi Murkoff is the author of the What to Expect When You're Expecting series of pregnancy guides. She is also the creator of WhatToExpect.com and founder of the What to Expect Foundation. Time magazine named Murkoff one of the 100 Most Influential People in the World for 2011. In 2005, she was inducted into the Books For A Better Life Hall of Fame.

What to Expect series[edit]

Murkoff conceived the idea for What to Expect When You're Expecting during her first pregnancy, when she couldn't find answers to her questions or reassurance for her worries in the books she’d turned to for advice. Determined to write a guide that would help other expectant parents sleep better at night, Murkoff delivered the proposal for What to Expect When You're Expecting hours before delivering her daughter.

The New York Times bestseller is now in its fourth edition, with more than 17 million copies in print. According to USA Today, What to Expect When You're Expecting is read by 93 percent of women who read a pregnancy book. USA Today named What to Expect When You're Expecting one of the most influential books of the last 25 years.

The sequel, What to Expect: The First Year, has sold over 10 million copies and is in its 2nd edition. Other titles in the series include What to Eat When You're Expecting, What to Expect Before You're Expecting (a preconception plan), and the newest member of the What to Expect series: What to Expect: the Second Year, a guide for parents of toddlers. The What to Expect books have sold more than 34 million copies in the U.S. alone and are published in more than 30 languages.

Murkoff's What to Expect Kids picture book series for preschoolers include What to Expect When Mommy's Having a Baby, What to Expect When the New Baby Comes Home, What to Expect When You Use the Potty, and What to Expect at Preschool.


Murkoff with Cameron Diaz at the 2012 premiere of What to Expect When You're Expecting, a film based upon her book

In 2005, Murkoff expanded the What to Expect (WTE) brand online with www.whattoexpect.com as a companion to the books. In 2009, WTE went mobile with the WTE Pregnancy Tracker, the WTE Fertility Tracker, the WTE Baby Name Finder, and the WTE First Year Tracker.

What to Expect Foundation[edit]

Murkoff created the What to Expect Foundation along with Lisa Bernstein as a nonprofit organization dedicated to helping underserved families have healthy pregnancies, safe deliveries, and healthy babies. The WTE Foundation's Baby Basics program has helped over 500,000 expectant moms-to-be in need and their babies and is currently preparing a global initiative in an effort to help moms in need around the world.[citation needed]


Murkoff has appeared on The Today Show, Good Morning America, The CBS Early Show, Oprah, BBC Breakfast, and Good Morning Australia. In May 2012, Lionsgate released a film adaptation of What to Expect When You're Expecting, starring Cameron Diaz. Murkoff and her husband, Erik, served as executive producers, and Kirk Jones directed from a script by Shauna Cross and Heather Hach.

Personal life[edit]

Murkoff was born Heidi Eisenberg.[1] Murkoff and her husband, Erik, have two children and live in Southern California.
Murkoff's father Howard Eisenberg established the Arlene Eisenberg Memorial Fund[2] with ASJA, providing specialized awards to bestselling books making a difference in motherhood.


  1. ^ https://www.nytimes.com/1982/03/14/style/erik-murkoff-to-wed-heidi-eisenberg.html
  2. ^ Eisenberg, Arlene. "The Arlene Eisenberg Memorial Fund".