Heron Foods

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Heron Foods
IndustryFood retail
FoundedHull, United Kingdom (1979)[1]
FounderMalcolm Heuck
United Kingdom
Area served
Northern England and the Midlands
RevenueIncrease £194.7 million (2012)[2]
Decrease £6.7 million (2012)[2]
Decrease £3.2 million (2012)[2]
Number of employees
2,438 (2012)[2]

Heron Foods Ltd. (formerly Heron Frozen Foods Ltd and Grindells Butchers Ltd) is an English retail chain founded in 1979 and based in Melton with 243 stores.

It primarily sells frozen food, but has a wide range of ambient and chilled stock with named brands including Muller, Birds Eye and McCain Foods, as well as several lines using the Heron Foods brand.

The company also sells alcohol and non food lines in a number of stores.

B&M announced in August 2017 that it had purchased Heron foods for £152 million, a deal that was described as a "no brainer" by B&M's CEO Simon Arora.[3]


Heron Foods in Lincoln

The company's head office is at Melton in the East Riding of Yorkshire, previously at Walcott Street, Hull, and it has 250 outlets located throughout the North of England and the Midlands, in 2018 the company expanded into South Wales and the Valleys and now operates 8 stores in the area.

There are now also numerous stores further south around Luton, Milton Keynes and Bedfordshire.

Heron Foods has developed its business in selling frozen and convenience store goods at a discount, the majority of which are household brands.[4] Heron occupy nine former Woolworth's locations.[5]

Heron supplies chilled and frozen products from its distribution centre in Hull to over 100 B&M stores in the UK.


The company was first registered in October 1978 as Grindells Butchers.[6] The first store was opened by the Grindell family on Holderness Road, Hull in 1979.[7] In 1981 the company changed name to Heron Frozen Foods. Shortly after Anthony Grindell sold the business to his sister and her family - the Heucks. [6] In 1999 Heron bought 17 Dawn Til Dusk convenience stores after that chain went into receivership, bringing its total number of stores to over 100.[8] Malcolm and Sheila Heuck had a joint controlling interest in the company from the beginning, but in February 2003, having reached retirement age, they sold their stake to management.[7] The company is now run by their sons Andrew, David and Michael.[9] The company was ranked 13th in a list of the UK's top 50 independent grocers in February 2010 in The Grocer magazine.

In September 2012 Heron Foods agreed to buy the Cooltrader frozen foods business from Iceland. The deal included 54 of the 58 shops and the depot and head office of Cooltrader.[10] The Cooltrader outlets have been converted to the Heron Foods fascia and branding.[11]

In August 2017, it was announced that Heron Foods had been sold to B&M for £152 million.[12]

In 2019 Heron Foods began re-branding some stores into the B&M Express Format.


  1. ^ "Heron Foods - Top Quality, Lowest Prices. Right up your street!". www.heronfoods.com. Retrieved 5 January 2018.
  2. ^ a b c d "Financial statement of Heron Foods Limited in East Yorkshire". Duedil.com. Retrieved 23 February 2014.
  3. ^ Armstrong, Ashley (2 August 2017). "B&M Bargains moves into convenience retailing with £152m swoop on Heron Foods". The Telegraph. ISSN 0307-1235. Retrieved 5 January 2018.
  4. ^ Nottingham Evening Post 21 August 2012 Tuesday Edition 1; National Edition Innes England in hunt for stores for growing chain of supermarkets SECTION: BUSINESS POST;BUSINESS; p. 15
  5. ^ The Daily Telegraph (London) 19 January 2012 Thursday Edition 2; National Edition Pound legacy of Woolworths sites BYLINE: Harry Wallop SECTION: BUSINESS; p. 3
  6. ^ a b Companies House Information on Company 01392197
  7. ^ a b "About Heron Foods". Retrieved 5 January 2018.
  8. ^ Independent Retail News 2 July 1999 COSTCUTTER LINKED WITH DAWN TIL DUSK STORES BYLINE: Daniel Pearce SECTION: NEWS; p. 10
  9. ^ "News & Star - New frozen food shop to open". Retrieved 5 January 2018.
  10. ^ "UK: Iceland agrees Cooltrader sale to Heron Foods". 4 September 2012. Retrieved 5 January 2018.
  11. ^ Retail Week 3 September 2012 Monday Iceland appoints Paul Foley as international business director
  12. ^ "Family-run Heron Foods taken over by B&M in £152m deal". BBC News. BBC. 2 August 2017. Retrieved 3 August 2017.

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