|Public limited company|
|Traded as||LSE: OCDO|
|Founder||Jonathan Faiman, Jason Gissing and Tim Steiner|
|Headquarters||Hatfield, Hertfordshire, United Kingdom|
|South East England, Midlands, North West England, the South Coast of England and most of Yorkshire, South West England and South Wales|
|Stuart Rose, Chairman
Tim Steiner, CEO
|Services||Groceries, consumer goods|
|Revenue||£948.9 million (2014)|
|£16.3 million (2014)|
|£7.3 million (2014)|
Ocado is a British online supermarket. In contrast to its main competitors, the company has no chain of stores and does all home deliveries from its two warehouses. Ocado has been voted the best online supermarket in the UK by Which? readers every year since 2010. The company was floated on the London Stock Exchange on 21 July 2010 and is currently a member of the FTSE 250 Index. It has its headquarters just outside London, in Hatfield, Hertfordshire.
Ocado was founded in April 2000 by Jonathan Faiman, Jason Gissing and Tim Steiner, former merchant bankers with Goldman Sachs. Ocado was launched in January 2000 as a concept and started trading as a business in partnership with Waitrose in January 2002. When the company first started, Faiman, Gissing and Steiner ran every part of the business themselves.
In September 2006, Michael Grade became non-executive chairman of Ocado, shortly after Goldman Sachs were appointed as financial advisers. This led to perennial speculation that the business would seek a listing on the stock market. In July 2009 Ocado confirmed it was planning a stock market flotation.
In November 2008, the John Lewis Partnership transferred its shareholding of 29% into its staff pension fund. It also agreed a five-year supply deal with the business, replacing its previous one-year rolling deal. This deal was replaced in May 2010 with a 10-year branding and supply agreement. Procter & Gamble took a 1% stake in the company the same year. In February 2011, the John Lewis pension fund sold off its entire Ocado shareholding.
On 13 July 2009 Ocado released their first app for the iPhone. The app, called 'Ocado on the Go', allows users to do their grocery shopping without the need of a PC. On 19 April 2010 the company extended the app to Android devices. The Android app has a number of features that the iPhone app does not have, including the ability to control the app using only the voice.
The company has a warehouse-based model, operating purely online without any physical shops. It currently has two purpose-built warehouses/picking centres, based in Hatfield, Hertfordshire and Dordon, North Warwickshire.
Ocado's products include own brand groceries from the Waitrose supermarket chain as well as their own Ocado brand, but also a selection of name brand groceries and other items, including flowers, toys and magazines. A range of Carrefour's products are also sold via Ocado.
Jez Frampton, CEO of Interbrand and non-executive director of Ocado, claims the name "Ocado" is a made up word and meant to be evocative of fresh fruit. The name forms a large part of the word "Avocado", a type of fruit.
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