How Does It Feel to Be Loved?
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How Does It Feel to Be Loved? (often abbreviated to HDIF) is a London-based nightclub which predominately plays indie pop, Northern Soul and Motown music. On the club's website, founder Ian Watson explains: "We love pop, we love guitars that jangle, we love foot stomping melodies and huge choruses." The club's name is taken from the lyrics to The Velvet Underground song "Beginning to See the Light".
HDIF takes place on the third Saturday of the month at The Phoenix in central London. Over the years, HDIF has taken place in a variety of venues in the capital, including the 100 Club on Oxford Street, The Canterbury Arms, The Windmill and Jamm in Brixton, The Grosvenor in Stockwell, Nambucca in Archway, The Shacklewell Arms in Dalston, The Crypt in Camberwell and the Montague Arms in Peckham. It ran from 2003 to 2015 at the Canterbury Arms, and was "Brixton's longest running indie club night". 
Press for the HDIF has been extremely positive. "Legendary indie club," said the NME. "Much-loved indie pop institution," wrote The Quietus. "With a decade of great nights under its belt How Does it Feel to Be Loved? is one of London's most enduring and influential underground indie get-togethers," said Flavorpill. "A speakeasy for anyone who suspects that their life is one big Smiths song," declared Big Issue. In January 2015, it was named one of "London's best indie nights" by Time Out. 
Guest DJs have included:
- Belle & Sebastian's Stuart Murdoch
- The Smiths producer Stephen Street
- The Wedding Present's David Gedge
- Camera Obscura singer Tracyanne Campbell and bass player Gavin Dunbar
- Felt singer Lawrence
- Teenage Fanclub's Norman Blake
- Dexys Midnight Runners singer Kevin Rowland
- Dan Treacy of the Television Personalities
- St Etienne's Bob Stanley
- Jon Slade of Huggy Bear/Comet Gain
- Darren Hayman
- Paul Court of The Primitives
- The Clientele singer Alasdair Maclean
- Amelia Fletcher of Talulah Gosh
- Theaudience founder Billy Reeves
- Chelsea and Everton footballer Pat Nevin
- The Pains of Being Pure at Heart
- Jeffrey Lewis
Since July 2005, HDIF has promoted live shows under the HDIF Presents banner. Bands featured have included:
- Language of Flowers
- Saturday Looks Good to Me
- Lucky Soul
- The Gresham Flyers
- Darren Hayman
- Tilly And The Wall
- I'm From Barcelona
- Butcher Boy
- Brontosaurus Chorus
- Allo Darlin'
- This Many Boyfriends
- Cats on Fire
- The Band of Holy Joy
- A Fine Day for Sailing
- White Town
- Standard Fare
- Veronica Falls
- The Lodger
- God Help the Girl
- The Popguns
- The Pooh Sticks
In September 2006, HDIF's spin-off record label was launched with the release of the 19-track compilation The Kids At The Club  and featured many of the acts who had played or DJ'd at HDIF nights.
In June 2010, the first HDIF Podcast was recorded. Featuring songs played at the most recent club night, it featured the club's trademark mixture of indiepop and soul.
In July 2011, the anthropologist Wendy Fonarow cited HDIF in her Indie Professor column in The Guardian. Discussing the differences between American and British indie music, she commented: "Indie is the diminutive of independent and often has names that are self-conscious, small and innocent: Sarah, Heavenly, Postcard, Fierce Panda, Mute or How Does it Feel to Be Loved?"
From 2011 onwards, HDIF has been part of the line up for the End of the Road Festival, playing two sets: one in the afternoon for children at the Forest Disco, and a late night one for adults.
Elizabeth Morris of Allo Darlin' stated in an interview in the 2011 End of the Road Festival programme that the band's initial ambition was to have one of their songs played at HDIF. She later revealed: "This club inspired a lot of our songs, including 'Dreaming' and 'Polaroid Song'."
After a break of three years, the HDIF label was revived in 2013, with the release of the debut album by Haiku Salut, titled Tricolore. The label released Haiku Salut's second album, "Etch and Etch Deep", in 2015.
- "Ian Watson - Music, film, comedy and travel journalist based in London". Ianwatsonuk.com. Retrieved 2012-05-28.
- "Various Artists: The Kids at the Club | Album Reviews". Pitchfork. 2006-09-27. Retrieved 2012-05-28.
- Philippe Naughton Last updated at 4:14PM, 28 May 2012. "The Times | UK News, World News and Opinion". Entertainment.timesonline.co.uk. Retrieved 2012-05-28.
- "How Does It Feel To Be Loved? DJs - All Tomorrow's Parties". Atpfestival.com. Retrieved 2012-05-28.
- Fonarow, Wendy (2011-07-28). "Ask the indie professor: why do Americans think they invented indie? | Music | guardian.co.uk". Guardian. Retrieved 2012-05-28.
- Official website
- HDIF record label
- Indie Travel Guide - HDIF guide to indie scenes around the world
- Guardian Unlimited feature on indie pop
- Observer feature on indie pop