Jacksonville Landing

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Jacksonville Landing
Jacksonville Landing logo
The Jacksonville Landing, Jacksonville FL, Southeast view 20160706 1.jpg
LocationDowntown Jacksonville, Florida
 United States
Coordinates30°19′30″N 81°39′35″W / 30.3250°N 81.6598°W / 30.3250; -81.6598Coordinates: 30°19′30″N 81°39′35″W / 30.3250°N 81.6598°W / 30.3250; -81.6598
Address2 W Independent Drive
Opening dateJune 25, 1987
DeveloperThe Rouse Co.
ManagementSleiman Enterprises
OwnerSleiman Enterprises
ArchitectBenjamin Thompson and Associates, Inc.
No. of stores and services65+
Total retail floor area126,000 square feet (11,700 m2)
No. of floors2
WebsiteJacksonville Landing

The Jacksonville Landing (also informally known as The Landing[1]) is a festival marketplace in Downtown Jacksonville, Florida. It is located at the intersection of Independent Drive and Laura Street, along the Jacksonville Riverwalk.[2] It was built by the Rouse Company at a cost of $37.5 million and opened in 1987.[3] The 126,000 square feet (11,706 m2) center is comparable to New York City's South Street Seaport, Boston's Faneuil Hall and Miami's Bayside Marketplace,[4] all developed by Rouse.


The Jacksonville Landing in 1987.

The Jacksonville Landing was designed and built by the Rouse Company, who developed a number of similar structures in other cities. It opened its doors on June 25, 1987. The Jacksonville Landing hosted a week-long celebration featuring a drum and bugle corps,[3] balloon release, community choirs and national acts. The Rouse company partnered with City of Jacksonville, who contributed $20 million toward the construction[5] of a festival marketplace that would revitalize the city's core.[3]

The first level of the Landing featured tenants that were common to other shopping malls when it first opened, including stores like Foot Locker, The Gap, Victoria's Secret and more. [6]

The entire second level of the main building was devoted to the Founders Food Hall, a food court with 18 restaurants. The decor featured silhouettes of 17 individuals who had a role in the settlement of North Florida. Outside seating included a view of the center courtyard fountain, stage, and the river. However, anticipated foot traffic never reached projected numbers and within four years, one-third of the food court tenants closed. The west side of the food court became a video arcade named Ostrich Landing.[3]

The Landing's first bar was Fat Tuesdays, which offered frozen alcoholic beverages. The business attracted a mostly younger clientele, and the Landing management decided not to renew their 10-year lease when it expired, citing a desire for an "older crowd".[3]

The Rouse Company announced in 2003 that it would sell the Jacksonville Landing to local developer Toney Sleiman for $5.1 million.[7] The Florida Times-Union revealed that Sleiman, who bought the buildings but not the city-owned land, would not have to pay the $100,000 rent required by the City of Jacksonville for the land until the city provided the 800 parking spaces it had promised the previous owners.[8]

The 23-year obligation was finally resolved in 2010. The Jacksonville City Council passed a bill to contribute $3.5 million toward Sleiman's purchase of an existing parking lot across from the Landing. That money included a 20-year parking validation program at a cost of $2.5 million to the city. Mayor John Peyton vetoed the bill, but the council voted unanimously to override the veto.[9]

In May 2018, the City of Jacksonville informed Jacksonville Landing Investments, LLC., a subsidiary of Sleiman Enterprises, that the Jacksonville Landing defaulted on their lease agreement by not acting to cure a breach of contract within the 30 days of notification. The City of Jacksonville demanded immediate access and possession of the property.[10]

Mayor Lenny Curry's office is seeking to turn the property into a large-scale public park along the river.[11]

A mass shooting occurred at a video game tournament that was held on August 26, 2018, at the GLHF Game Bar,[12] leaving multiple people injured, along with three people dead, including the perpetrator.[13][14]

On February 20, 2019, the city of Jacksonville and Sleiman Enterprises reached an $18 million settlement that transfers ownership of Jacksonville Landing to the city. The agreement includes $1.5 million to buy out the remaining tenants' leases and an additional $1.5 million to demolish the mall for future redevelopment of the site.[15]

Location and services[edit]

The two-level glass-and-steel complex with the orange roof is located on the north bank of the St. Johns River. The 9-acre (36,000 m2) complex features 65 stores as well as dining, with full-service restaurants plus a food court, and entertainment. The Landing stages a variety of special events.[4] There is weekly live music on the courtyard stage. Most events take place in the open brick courtyard in the center of the horseshoe shaped structure. Just before the Georgia-Florida football game in 2007, the Landing installed a 19 × 15-foot (5.8 × 4.6 m) JumboTron in the courtyard.


The Jacksonville Landing (usually referred to as just the Landing by locals) has a local patronage base of over 65,000 downtown office workers and over 1,000,000 residents in the surrounding metropolitan area of North Florida. According to various Florida travel sources, it has been "an icon" for Jacksonville and "one of the most recognized attractions in Northeast Florida" since it opened in June, 1987.[16][2][5] Downtown Improvement District (DID) for Jacksonville claims it is a popular tourist destination.[17]

Concert at the Jacksonville Landing in 2008.


The Landing hosts more than 300 events each year including Florida/Georgia Weekend Celebrations, the annual Christmas Tree Lighting, New Year’s Eve and Gator Bowl Celebrations, St. Patrick’s Day, the Jacksonville Jazz Festival and July 4th fireworks.[3]

Weekly events include year-round live entertainment in the center courtyard every Friday, Saturday and Sunday. The bands offer a variety of music including classic rock, oldies, contemporary, jazz, and top 40. The Landing also hosts national country concerts and classic rock concerts in the spring, summer and fall each year.

In September, 2010, The Landing announced a partnership with Downtown Vision to host an every Friday Farmer's Market from 10am to 2pm. The market was relocated from Hemming Plaza. Since relocating to The Landing the market has been a huge hit with patrons. The market averages over 40 vendors each week.

The Landing also hosts a myriad of events for the community such as charity walks and runs and the Earth Day Ecology Fair.


The Landing allowed the Jacksonville Maritime Museum to use unoccupied retail space to display their collection of large-scale model ships for seven years, beginning in 1990. It was a positive for both parties; the museum increased their exposure with a free venue and the Landing filled an otherwise empty storefront and offered a free attraction to increase foot traffic. Jacksonville Maritime Museum Society President John Lockhart explained, "Every time they would get a new tenant, they would move us to another empty space." That situation occurred five times in seven years, but in mid-November, 1997, the museum was given seven days to vacate in preparaton for a new tenant. "This time, they just ran out of empty space," commented Lockhart. Many exhibits were put into storage.[18]

In October 2011, the museum was invited to return to the landing, and was given a large space to use. Their former home on the Southbank of the Riverwalk was demolished as part of a larger renovation that included Friendship Fountain.[19]


Jacksonville Landing Panorama 1 Digon3.jpg

See also[edit]


  1. ^ @JSOPIO (26 August 2018). "Mass shooting at the Jacksonville Landing. Stay far away from the area. The area is not safe at this time. STAY AWAY #TheLandingMassShooting" (Tweet) – via Twitter. (Official Jacksonville Sheriff’s Office Twitter)
  2. ^ a b [1] Metro Jacksonville.Com, March 22, 2007-Urban Connectivity: The Jacksonville Landing
  3. ^ a b c d e f Mills, Gary (July 2, 2012). "At 25, a look at The Jacksonville Landing's dining history". Florida Times-Union. Retrieved 3 July 2012.
  4. ^ a b Frommer's Destinations Jacksonville Landing,
  5. ^ a b [2] City of Jacksonville website: About Jacksonville-a Rich and Vibrant History
  6. ^ https://thecoastal.com/flashback/a-list-of-jacksonville-landings-original-tenants-in-1987/
  7. ^ Bennett, Jane: "The Landing drags 'the strip mall king' into the limelight" Jacksonville Business Journal, June 10, 2005
  8. ^ Daniels, Earl:"Landing to go for $5.1 million" Florida Times-Union, August 28, 2003
  9. ^ Mitchell, Tia (June 22, 2010). "City Council overrides mayor's veto of helping Jacksonville Landing buy parking space". Florida Times-Union. Retrieved 3 July 2012.
  10. ^ Patrick, Steve (May 25, 2018). "City terminates Jacksonville Landing lease agreement". Channel 4 News. Retrieved 28 May 2018.
  11. ^ https://thecoastal.com/buzz/buildingupjax/building-up-jax-citys-plans-for-landing-revealed/
  12. ^ "Deadly shooting at Madden 19 Tournament in Jacksonville, Florida: Live updates". 2018-08-26. Retrieved 2018-08-26.
  13. ^ Micolucci, Vic (August 26, 2018). "JSO: 4 dead, 11 wounded in mass shooting at Jacksonville Landing". News4jax.com. Retrieved August 26, 2018.
  14. ^ Stewart, Emily. "Shooting at Jacksonville, Florida video game tournament: What we know so far". Vox. Vox.com. Retrieved 26 August 2018.
  15. ^ Cawton, David (February 20, 2019). "City agrees to possession of Jacksonville Landing in $18 million agreement". Jacksonville Daily Record. Retrieved February 20, 2019.
  16. ^ [3] Visit Florida, Jacksonville, Florida
  17. ^ [4] Downtown Jacksonville, play downtown, Location Detail-Jacksonville Landing
  18. ^ Daniels, Earl (November 15, 1997). "Museum cut adrift by Landing". Florida Times-Union. Retrieved 3 July 2012.
  19. ^ Krueger, Catherine (October 11, 2011). "New Maritime Museum". Florida Times-Union. Retrieved 3 July 2012.