Jeff Jones (executive)

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Jeff Jones
Jeff Jones pictured in 2017
Jeff Jones pictured in 2017
Jeffrey J. Jones II

1967 (age 56–57)
OccupationBusiness executive
Known for

Jeffrey J. Jones II (born 1967) is an American business executive. He is president and chief executive officer of H&R Block, and formerly held executive posts with Target Corporation, Uber and Gap Inc.

Early life[edit]

Jeff Jones is an alumnus of Fork Union Military Academy.[3] In 1990, he graduated from the University of Dayton with a Bachelor of Arts in communication.[4]


At The Gap, Inc., Jones was executive vice president and chief marketing officer. He led the company's global marketing strategy in addition to store redesign and experience, and consumer communications.[5] Jones led a move toward Web-based marketing and helped create partnerships with iTunes, Kodak and Borders Books.[6] Jones is also noted for tapping Sarah Jessica Parker to promote The Gap's fashion.[7] Jones also worked for The Coca-Cola Company, where he was global account director.[8][9][10]

In addition, Jones worked for the advertising agency Leo Burnett Company, Inc., where he performed work for clients including General Motors Company, MillerCoors, and Procter & Gamble Co. and founded a tech-focused subsidiary called LB Works.[10][11][12] He also worked for McKinney, a Durham, North Carolina-based advertising agency where he was a partner and president, and served on its board.[10][12][13] At McKinney, Jones instituted a 10-percent rule, which stipulated that members of his team spend one-tenth of their time focused on non-client projects.[7]


Jones left McKinney for Minneapolis, Minnesota-based Target in 2012.[14] At Target, Jones was executive vice president and chief marketing officer.[11] Jones is credited with modernizing Target's brand.[14] He helped drive the brand's positioning through a number of campaigns and partnerships, such as The Holiday Odyssey adventure and musical events including the rollout of Target's exclusive edition of Justin Timberlake's The 20/20 Experience and live music video commercial from Gwen Stefani during the Grammy Awards.[15][16] He created Falling for You, a three-part short film starring Kristen Bell,[16] integrated the Target/Neiman Marcus collection into the plot of an episode of ABC's Revenge, and oversaw the campaign to promote Timberlake's album across radio, TV, Web, and social media.[16] Target underwent several struggles during Jones' tenure. He helped the retailer recover from a data breach in 2013. The data breach, which occurred shortly before Christmas, led to CEO Gregg Steinhafel's resignation.[9][17] The company also underwent a failed expansion into Canada.[18]

At Target, Jones stressed the need for content creation as a form of marketing and brand building.[10] Progressive Grocer called Jones the "architect of Target’s on-demand shopping experience".[5] He helped launch the savings app Cartwheel[19] and oversaw the extension of naming rights for the Target Center in Minneapolis.[20] HuffPost named Jones on its list of Top Social CMOs of Fortune 250 Companies on Twitter in 2013, The Wall Street Journal listed Jones on its 5 CMOs to Watch in 2015, and Mass Market Retailer awarded Jones as the 2015 Marketer of the Year.[5] Jones left Target in 2016 to join Uber.[18]


Jones first met Uber CEO Travis Kalanick in February 2016 at the TED conference in Vancouver, British Columbia, Canada.[21] The two discussed ways that Uber could improve its reputation.[22] Jones left Target on September 9, 2016, to become the president of Uber.[15] In that role, Jones was in charge of the company's marketing and operations.[15] He was also tasked with improving Uber's reputation amid fast growth and increased scrutiny.[18] While at Uber, Jones was named one of Ad Age's 2016 Power Players.[23] Jones worked at Uber for six months before leaving the company in March 2017.[17][9] He was among several top executives to leave Uber during a period when the company faced numerous controversies, including sexual harassment in the workplace.[14] At the time, he was the highest-ranking departure.[18] Jones released a statement upon his departure: "It is now clear, however, that the beliefs and approach to leadership that have guided my career are inconsistent with what I saw and experienced at Uber, and I can no longer continue as president of the ride sharing business".[17]

H&R Block[edit]

Jones took his first chief executive post when became president and CEO of H&R Block, a Kansas City, Missouri-based tax preparer, on October 9, 2017.[14][17] He replaced Tom Gerke, who was interim CEO following the retirement of former CEO Bill Cobb.[14][9] Jones is responsible for growing the company to better compete with TurboTax by Intuit and other online tax preparers.[17] He has said he sees H&R Block as a financial services company and a retail company, and aims to grow the company by diversifying its services.[9][17] He sits on H&R Block's board of directors.[24]

Other roles[edit]

Jones is on the board of directors of Advance Auto Parts.[25] He is a former member of the board of directors of the Association of National Advertisers and an advisor to Zoove Corp.[26] In 2017, he joined media startup Brit + Co as an advisor.[27]

Personal life[edit]

Jones and his wife, Margaret, have two daughters.[3] After being hired as CEO of H&R Block, Jones said he would move his family to Kansas City, Missouri.[17]


  1. ^ "Biography Jeffrey J. Jones II". H&R Block.
  2. ^ "Executive profile". Boardroom Insider. Retrieved 13 December 2017.
  3. ^ a b "Parkersburg Catholic celebrates 62nd annual commencement". Marietta Times. 5 June 2017.
  4. ^ Filby, Max (22 March 2017). "Uber president who resigned this week is a 1990 UD grad". Dayton Daily News.
  5. ^ a b c "Target suffers Uber loss of CMO Jeff Jones". Progressive Grocer. 1 September 2016. Retrieved 10 January 2018.
  6. ^ Baar, Aaron (11 April 2006). "McKinney names new president". Adweek.
  7. ^ a b Thomas Lee (2014). Rebuilding Empires. Macmillan. p. 143. ISBN 9781137279330. Retrieved 10 January 2018.
  8. ^ Josh Steimle (2016). Chief Marketing Officers at Work. Apress. p. 289. ISBN 9781484219317. Retrieved 10 January 2018.
  9. ^ a b c d e Dornbrook, James; Kaberline, Brian (22 August 2017). "H&R Block names former Uber president as its new CEO". Kansas City Business Journal. Retrieved 14 December 2017.
  10. ^ a b c d Barrett, Steve (1 February 2013). "Target marketing". PRWeek. Retrieved 14 December 2017.
  11. ^ a b Needham, Vicki (22 August 2017). "Jeff Jones named CEO of H&R Block". The Hill.
  12. ^ a b Czarnecki, Sean (22 August 2017). "H&R Block hires former Target CMO Jeff Jones as CEO". PRWeek. Retrieved 14 December 2017.
  13. ^ "Havas sells McKinney to its management team". 27 June 2008. Retrieved 10 January 2018.
  14. ^ a b c d e "H&R Block names former Uber executive Jeff Jones as CEO". Reuters. 22 August 2017. Retrieved 14 December 2017.
  15. ^ a b c Pasquarelli, Adrianne (30 August 2016). "Jeff Jones leaves Target for Uber". Ad Age.
  16. ^ a b c Lee, Thomas (28 April 2013). "One year into the job, Target marketing chief already leaves his mark". Star Tribune.
  17. ^ a b c d e f g Davis, Mark (22 August 2017). "H&R Block taps former Uber president Jeff Jones as CEO". The Kansas City Star.
  18. ^ a b c d Kumar, Kavita (22 August 2017). "Former Target and Uber exec Jeff Jones named CEO of H&R Block". Star Tribune.
  19. ^ Lombardo, Cara (22 August 2017). "H&R Block names Jeffrey Jones president, CEO". The Wall Street Journal. Retrieved 14 December 2017.
  20. ^ Halter, Nick (30 August 2016). "Target Chief Marketing Officer Jeff Jones picked up by Uber". Minneapolis/St. Paul Business Journal. Retrieved 14 December 2017.
  21. ^ Swisher, Kara; Bhuiyan, Johana (19 March 2017). "Uber president Jeff Jones is quitting, citing differences over 'beliefs and approach to leadership'". Recode. Retrieved 14 December 2017.
  22. ^ O'Brien, Sara Ashley (30 August 2016). "Uber snags Target exec Jeff Jones". CNN. Retrieved 14 December 2017.
  23. ^ "Power Players: Jeff Jones". Ad Age. 2016.
  24. ^ "H&R Block". Reuters. Retrieved 14 December 2017.
  25. ^ "Board of Directors Profiles". Advance Auto Parts. Retrieved December 11, 2019.
  26. ^ Monllos, Kristina (20 October 2016). "CMOs are daring each other to foster the next generation of marketing talent". Adweek.
  27. ^ Roof, Katie (18 May 2017). "Brit + Co raises $15 million to grow its media and merchandise businesses". TechCrunch. Retrieved 10 January 2018.