Mayfair (cigarette)

Mayfair

An old English pack of Mayfair cigarettes, with a U.K. text warning at the bottom of the pack.
Product type	Cigarette
Produced by	Gallaher Group, a subsidiary of Japan Tobacco
Country	United Kingdom
Introduced	1992 (1992)
Markets	See Markets
Tagline	"A good smoke at a fair price"

Mayfair is an English brand of cigarettess, currently owned and manufactured by Gallaher Group, a subsidiary of Japan Tobacco.

History

Mayfair was re-launched in 1992 with the slogan "A good smoke at a fair price". The brand is Gallaher Group's leading value cigarette brand. Mayfair is one of the least expensive cigarette brands in the U.K., despite its name presumably being chosen to evoke the glamour of Mayfair, the famous London district. By 2007 Mayfair had become the second most popular cigarette brand in the U.K., with total sales of £663 million.

Markets

Mayfair is mainly sold in the United Kingdom, but also is or was sold in Ireland, Austria, Portugal, Spain, Italy, Poland, Greece, Australia, Canada.

Products

The brand is available in seven versions; Fine King Size, King Size or original blue, King Size Smooth Sky Blue Menthol, Superkings, Superkings Menthol and Superkings Smooth.

See also

• Cigarette
• Tobacco smoking