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Neimar is from Turkish, which in turn is a borrowing from Arabic mi'mar. The meaning of the word is "builder; mason".
Neimar is located 2 kilometers south-east of downtown Belgrade, in the south-western corner of the municipality. It occupies the south-eastern slope of the Vračar hill, which descends to the former valleys of the creeks of Mokroluški potok (now a highway) and Čuburski potok (now a Southern Boulevard). It borders the neighborhoods of Vračar on the north, Čubura on the north-east (sub-neighborhood of Gradić Pejton) and east, Autokomanda on the south while on the west it leans on the Karađorđev Park.
Neimar is entirely a residential area, with a population of 12,058 in 2002. The neighborhood is bounded by some of the most important streets for city's transportation, like the Boulevard of the Liberation (west), South Boulevard and the highway (including the Autokomanda interchange, both south) but itself represents a web of short, narrow streets. Until the 1990s the neighborhood managed to preserve its old architecture (mostly short buildings and family houses with yards), but since then several blocks of modern complexes with higher buildings have been constructed.
When Belgrade was administratively divided into the municipalities in 1952, Neimar became one of the city's municipalities. On January 1, 1957 it merged with the municipality of Istočni Vračar and part of the municipality of Terazije to create the modern municipality of Vračar.