Parker's Car Guides

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Parker's Car Price Guide, April 1991 issue

Parkers Car Price Guide is a monthly magazine and, more recently, a website with reviews and price lists for new and used cars in the United Kingdom. Initial searches are free, with payment required to access further details.

It was founded in 1972 and is the longest-running price guide available to the public. It expanded over the years to offer reviews, technical data and marketplace intelligence along with pricing. The portfolio of products has been edited by Keith Adams since 2016.

More recently the title has moved the majority of resources to its online activities – and has shifted its emphasis from being merely a valuations resource to a fully-featured research tool for car buyers. The Parkers website has expanded to include cars and vans for sale, new and used car reviews, advice articles, finance and news. Typically, the website attracts around three million users per month, according to Comscore, HitWise and GA data.

Parkers also offers valuations, reviews and news for commercial vehicles (vans and pick-ups), and the section is headed by CJ Hubbard. Since 2008, Parkers has been owned and published by the German company Bauer Media Group.

The current editorial team consists of:

  • Editor Keith Adams
  • Continuity editor Keith WR Jones
  • Vans editor CJ Hubbard
  • Production manager (print) Percy Lawman
  • Reviews editor Gareth Evans
  • Features editor Sophie Knight
  • Finance editor Chris Lloyd
  • Deputy reviews editor Adam Binnie
  • Web producer Lawrence Cheung
  • Staff writer Tom Goodlad
  • Junior staff writer James Dennison

Time line of key dates[edit]

  • 1972: Launch of the Parker's Car Price Guide. 1st issue: March 1972, priced at 20p
  • 1973: Full colour front page
  • 1997: Emap buys Parker's portfolio from Parker Mead. Last Parker Mead edition of the Price Guide was August 1997
  • 1998: Winter 1998 was the first edition of 'Parker's Car Chooser Magazine' which ran until 2006
  • 1999: parkers.co.uk website launches
  • 2000: Website ABCe audit: 117,432 users
  • 2001: Emap Consumer Media Website and Expanding Brand of the year
  • 2001: Website ABCe audit: 316,621
  • 2002: Parker's Car Price Guide and Parker's Older Car Price Guide (Parkers Plus) merged
  • 2003: Spot colour (red) introduced
  • 2003: The company relocates from London to Peterborough and Steve Rose takes over the editors chair from Nick Barfield
  • 2005: Parker's Car Price Guide goes full colour and introduces pictures
  • 2005: Website ABCe audit: 539,062 in March of this year
  • 2005: Website ABCe audit: 706,054 unique users and 13 million page impressions
  • 2006: Website ABCe audit: 1,005,658 unique users and 19,971,999 page impressions in March of this year
  • 2006: April/May 2006 Last edition of Parkers Car Chooser Magazine
  • 2008: Bauer Consumer Media acquires Emap's Media Division, including Parker's Car Price Guide


External links[edit]