Pilot (Ugly Betty)

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Ugly Betty episode
Ugly Betty s01e01.png
Betty Suarez before her interview for fashion magazine MODE.
Episode no. Season 1
Episode 1
Directed by Richard Shepard
Written by Silvio Horta
Production code 101
Original air date September 28, 2006
Guest actors
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"Pilot" (also known as "I Am Not Going to Sell Herbalux") is the debut episode for the dramedy series Ugly Betty. It is the first episode in the series, which debuted on September 28, 2006. This is also the most watched episode of the season and the series with more than 16 million viewers.


In this episode we are introduced to Betty Suarez, an unglamorous woman in her 20s who starts work for a fashion magazine called MODE, and in the process introduced to the harsh treatment she'll have to deal with from her more beautiful co-workers. She also meets with her boss, Daniel Meade, who was just named the new editor in chief by his father, Bradford Meade. Daniel succeeds the revered Fey Sommers, who was killed in a one-car accident that reeks of foul play. The announcement of Daniel being named editor-in-chief does not sit well with Wilhelmina Slater, the magazine's creative editor who has been vying for the position herself.

Daniel isn't so keen about having Betty working with him because she is homely, so he plots to have her quit by giving her difficult and outrageous tasks. When Betty gets wind of this from the company seamstress, Christina, she is badly hurt and says that perhaps that is the way she was supposed to land a job. After Daniel makes her stand in for an embarrassing modeling shoot, he seems to relent as Betty walks out in anger and tears.

Daniel later regrets his mistake when he realizes that he is in danger of losing the Fabia cosmetics account. He is unaware that he is being sabotaged by Wilhelmina and his best friend, a photographer who has been known to plagiarize other people's work (after Betty mentions a layout he did) and is responsible for the aforementioned shoot that Betty was in. Sensing this and after seeing a new cosmetics layout proposal created by Betty, Daniel decides that he needs her. Betty eventually returns and in the process not only saves the campaign, but also his job.

In her personal life, Betty has to deal with her sister Hilda, a single mother who thinks that her college-educated sister isn't cut out for work in the fashion world, and wants Betty to join her in selling Herbalux. Betty takes responsibility for her father by phoning his HMO to get treatment for his health condition.

In this episode, Betty's boyfriend, Walter, dumps her for Gina, her neighbor. After going to Gina's house to complain about her dating activities, and walking in on her making out with a man that isn't Walter, Betty learns that Gina was using Walter in order to get a discount on a plasma TV. Fuming, Betty storms out of Gina's house, accidentally destroying the TV in the process.

Meanwhile, Wilhelmina pays a visit to a person whose face is partially wrapped up and it is discovered that the two are already discussing behind-the-scenes sinister plans to take over Meade Publications. While she looks in the mirror, she also says that they should keep a close eye on "...that ugly assistant..."



America Ferrera was cast as the titular character, after Hayek approached her about the role. Ferrera said she read the script and "fell in love with the character".[1] Ferrera compared Betty to Bridget from Bridget Jones's Diary, calling her an "underdog".[1] In February 2006, Christian Toto from The Washington Times reported that Eric Mabius had joined the cast as Daniel Meade, the son of the publisher who was made editor-in-chief of MODE.[2] Actress Charlotte Ross was originally cast as Wilhelmina Slater, but she pulled out before filming to join the pilot for ABC comedy show Pink Collar. Vanessa L. Williams replaced Ross.[3]

Michael Urie and Becki Newton successfully auditioned for the roles of Marc St. James and Amanda Tanen.[4] Newton did not expect to get the role after two unsuccessful pilot auditions in the same day. Of her casting, Horta said "We were trying to find a girl that is gorgeous and funny, and that's a lot tougher than you think. It's really rare. And Becki came in and she was beautiful and she just nailed it."[4] Marc was originally intended to be a guest part for the pilot, but Urie became a series regular when Horta noticed that he had good comic timing.[4]

Ana Ortiz originally auditioned for the role of Betty. She made an effort to change her appearance for the character, but she knew she was not right for the part.[5] She said, "I was super plain. I just put on some glasses and kept my hair kind of flat and layered on the clothing. My objective was mainly to go in there and give a really good audition because I was so excited about the project."[5] Ortiz was asked to play Betty's older sister Hilda.[5]

Scottish actress Ashley Jensen was cast as Christina McKinney, a seamstress and Betty's confidante.[6] Shortly after acquiring an American agent, Jensen travelled to Los Angeles in January 2006 for pilot season. She was sent the script for Ugly Betty and later attended a screen test at the studio, which she described as "terrifying".[6] Christina was originally American, but the producers liked Jensen's Scottish accent so much they changed the character's nationality in order for her to keep it.[6] As well as producing the series, Hayek makes an appearance as a maid on a telenovela watched by the Suarez family. Venezuelan telenovela star Lupita Ferrer also appeared in the scene.[7]


Horta had a specific idea of what Betty's world and the MODE offices would look like. He compared his vision to the directorial style of Pedro Almodóvar, calling it "a bit of heightened reality, but a real sort of grounded, emotional factor".[8] Richard Shepard was chosen to direct the pilot, after Horta saw his work on The Matador (2005). He thought the bright colors and the balance of comedy and emotion that Shepard set in the film was also the right tone for Ugly Betty.[8] The pilot was shot in early 2006 on location in New York City and at the Silvercup Studios.[9][10] The Woolworth Building in Manhattan stood in for the headquarters of Meade Publications, while Betty's home in Queens was shot on-location in the borough.[11] After the pilot was filmed, production for the rest of the season was moved to Los Angeles as filming in New York was believed to be too expensive at the time.[12]

Costumes and make-up[edit]

Former Sex and the City costume designer Patricia Field worked on the clothing for the pilot. Shephard told Field that he wanted an explosion of color in the episode, which appealed to her, as she was often told to hold back.[9] Field and her team created Betty's "garish" Guadalajara poncho after they could not find one that was "tacky enough" to fit the brief. Several different ponchos and a Mexican jacket were reconstructed into the end product.[13] Betty's signature red Alain Mikli glasses originally belonged to Field.[14] She and her team had had trouble finding the right pair, when Ferrera noticed Field wearing the glasses on her head and asked to try them on.[9] Field donated the glasses to the show, as the distinctive "cat-eyed shape" drew attention to Betty's bushy eyebrows and hair.[14]

To create Betty's bushy eyebrows, make-up artist Beverly Jo Pryor used a specially designed brush to apply a cream eye liner to Ferrera's face that gave an appearance of individual hairs.[14] Pryor also used a little blush, lip moisturizer and a skin moisturizer that was lighter than Ferrera's real skin color to complete the character's look.[14] Betty's braces were created using a plastic piece, similar to a retainer, that fitted over Ferrera's teeth. The actress went to a dentist, who made a mold of her teeth, so the piece would fit correctly.[14] Hairstylist Roddy Stayton made a dark brown wig out of real hair for the character. He said, "the look is supposed to be that she got up, shampooed her hair and just let it dry."[14]



In its original broadcast, "Pilot" attracted 16.32 million viewers and a 5.0 rating/14 share among adults 18-49, making it ABC's best demo result with a regular scripted series since the debut of My So-Called Life in 1995.[15] The episode attracted an overnight audience of 4.5 million viewers in the United Kingdom, giving it a 19% audience share between 9.30pm and 10.30pm.[16] The final figure was 4.89 million viewers.[17] Ugly Betty had the third highest audience for any US series launch on Channel 4, after Lost and Desperate Housewives.[18] In Australia, the episode pulled in 2.13 million viewers, making it the highest rated show in the country for February 18, 2007.[19]

Critical response[edit]

The episode received mostly positive reviews. Robert Bianco of USA Today gave the episode 3 and a half stars, and wrote "There is no new show more likable, but that affection may waver if Betty can't give Ferrera the scripts and support she deserves. Even intense charm can curdle if you lean on it exclusively."[20] Rob Owen from the Pittsburgh Post-Gazette deemed the episode "pretty good", but he wondered if the "premise may be too slight" to maintain a full series.[21] The New York Times‍ '​ Virginia Heffernan praised Mabius and Ferrera's "sparkling rapport" and said "the two have a valet-hero back-and-forth that, if the writers really explore it, might make them a prime-time Wooster and Jeeves."[22] Heffernan added that the show was "worth watching" for its humor and sweetness.[22] Michael Slezak from Entertainment Weekly observed that the episode was full of clichés, but thought Ferrera's performance was good enough to hide the fact they had all been seen before.[23] He added "Despite a pilot episode that doesn't contain a single surprising plot point, Betty comes off as remarkably fresh."[23]

Michael Ausiello, writing for TV Guide, chose the episode as his "most satisfying pilot", adding "Allow me to be the first to say, 'God bless America Ferrera!'"[24] A writer for PopSugar said "We enjoyed the first episode and can't wait to see where it's headed." They thought that the show's format would have been ideal for a thirty minute sitcom instead of being an hour long, but hoped the network's decision would prove them wrong in the long term.[25] The Liverpool Echo's Paddy Shennan praised the episode for having "substance as well as style" and for its "extremely likeable" main character. Shennan quipped "It's all far-fetched nonsense, but it's fun, far-fetched nonsense".[26] Hadley Freeman of The Guardian also noted the clichés, but thought some of the jokes were funny and enjoyed Ferrera's performance. Freeman stated that she was "not only appealing with palpable intelligence, she manages to play the outsider without recourse to sneering at the world in which she works."[27]


The episode was nominated for and won several awards following its broadcast. At the 9th ALMA Awards, Horta won the Outstanding Writer for a Television Series, Mini-Series, or TV Movie accolade.[28] While Shepard won the Directors Guild of America Award for Outstanding Directorial Achievement in a Comedy Series.[29] Junie Lowry Johnson and Bernard Telsey won the Comedy Pilot Casting award from the Casting Society of America.[30] Lowry Johnson also received a nomination in the Best Comedy Episodic Casting category.[31]

At the 59th Primetime Emmy Awards, Shepard won Outstanding Directing for a Comedy Series and Ferrera won Outstanding Lead Actress in a Comedy Series.[32] The episode had been submitted for consideration in the categories of Outstanding Writing for a Comedy Series and Outstanding Guest Actor in a Comedy Series (for Sussman) respectively.[33]


  1. ^ a b Bowes, Peter (January 2, 2007). "Ugly Betty's beautiful message". BBC News. Retrieved February 25, 2015. 
  2. ^ Toto, Christian (February 20, 2006). "'Ugly' Casting". The Washington Times. Retrieved February 25, 2015. (subscription required)
  3. ^ "TV Casting Net: 3/20/06". IGN. March 20, 2006. Retrieved February 25, 2015. 
  4. ^ a b c Fernandez, Maria Elena (October 21, 2007). "Fashion accessories". Los Angeles Times. Retrieved February 25, 2015. 
  5. ^ a b c Claustro, Lisa (January 5, 2008). "Ortiz Went "Super Plain" for 'Ugly Betty' Audition". BuddyTV. Retrieved March 14, 2015. 
  6. ^ a b c Hogan, Phil (September 10, 2006). "Hollywood calling". The Guardian. Retrieved March 14, 2015. 
  7. ^ Idato, Michael (February 5, 2007). "Maid in America". The Sydney Morning Herald. Retrieved February 26, 2015. 
  8. ^ a b Ryan, Maureen (November 16, 2006). "Silvio Horta on 'Ugly Betty': 'Write what you know'". Chicago Tribune. Retrieved February 5, 2015. 
  9. ^ a b c "The Beauty Behind "Ugly Betty" – Art and Design Team Shares Inside look at the ABC Hit Show". Mayor's Office of Film, Theatre & Broadcasting. January 29, 2009. Retrieved February 4, 2015. 
  10. ^ Bagli, Charles V. (February 22, 2006). "Silvercup Studios Sets $1 Billion Complex". The New York Times. Retrieved February 5, 2015. 
  11. ^ Smith, Paul Julian (2013). McCabe, Janet; Akass, Kim, ed. TV's Betty Goes Global: From Telenovela to International Brand. I.B.Tauris. p. 222. ISBN 9781780762678. 
  12. ^ Andreeva, Nellie (May 6, 2008). "'Ugly Betty' heads to New York". The Hollywood Reporter. Retrieved February 5, 2015. 
  13. ^ Guthrie, Marisa (October 5, 2006). "Small Screen, Big Style. TV's never been so fashionable as it is this fall". Daily News. Retrieved February 4, 2015. 
  14. ^ a b c d e f Keveney, Bill (October 5, 2006). "From America the beautiful to Ugly Betty". USA Today. Retrieved February 4, 2015. 
  15. ^ Kissell, Rick (October 1, 2006). "'Betty' turns heads". Variety. Retrieved January 29, 2015. 
  16. ^ Deans, Jason (January 8, 2007). "Ugly Betty attracts 4.5m". The Guardian. Retrieved January 29, 2015. 
  17. ^ "Channel 4 w/e 7 Jan 2007". Broadcasters' Audience Research Board. Retrieved January 29, 2015. 
  18. ^ Oatts, Joanne (January 8, 2007). "Pretty good start for Channel 4's 'Betty'". Digital Spy. Retrieved January 29, 2015. 
  19. ^ "Seven – Daily Ratings Report". eBroadcast Australia. February 19, 2007. Archived from the original on February 22, 2007. Retrieved January 29, 2015. 
  20. ^ Bianco, Robert (September 27, 2006). "Likable 'Betty' aided by a lovable lead". USA Today. Retrieved February 1, 2015. 
  21. ^ Owen, Rob (September 28, 2006). "TV Reviews: Ugly Betty' is pretty good". Pittsburgh Post-Gazette. Retrieved February 1, 2015. 
  22. ^ a b Heffernan, Virginia (September 28, 2006). "A Plucky Guppy Among the Barracudas". The New York Times. Retrieved February 2, 2015. 
  23. ^ a b Slezak, Michael (September 29, 2006). "The Ugly Betty premiere: Dressed for success". Entertainment Weekly. Retrieved February 2, 2015. 
  24. ^ "Which fall pilots would you...". TV Guide. July 12, 2006. Retrieved February 3, 2015. 
  25. ^ "Fall TV Preview: Ugly Betty". PopSugar. September 28, 2006. Retrieved February 3, 2015. 
  26. ^ Shennan, Paddy (January 6, 2007). "Can brains really beat beauty?". Liverpool Echo. Retrieved February 3, 2015. 
  27. ^ Freeman, Hadley (January 8, 2007). "Ugly Betty, ugly cliches". The Guardian. Retrieved February 3, 2015. 
  28. ^ "'Babel, 'Ugly Betty' Top ALMA Awards". The Washington Post. June 1, 2007. Retrieved January 29, 2015. 
  29. ^ "'Ugly Betty' earns Directors Guild television honor". USA Today. March 14, 2007. Retrieved January 29, 2015. 
  30. ^ Kilday, Gregg (November 6, 2007). "Carnahan casts twin wins at the Artios". The Hollywood Reporter. Retrieved January 30, 2015. 
  31. ^ Parkinson, Gretta (October 3, 2007). "Casting Society unveils Artios noms". The Hollywood Reporter. Retrieved January 30, 2015. 
  32. ^ Wyatt, Edward (September 17, 2007). "Parting Gift: ‘Sopranos’ Wins Emmy for Drama". The New York Times. Retrieved January 30, 2015. 
  33. ^ "2007 Emmys Episode Submissions". The Envelope from The Los Angeles Times. March 11, 2007. Archived from the original on August 22, 2007. Retrieved January 30, 2015. 

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