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Sunn Amplifiers
Industry musical instrument amplification
Founded 1965 Tualatin, Oregon
Defunct 2002; 16 years ago (2002)
Key people
Conrad Sundholm Norm Sundholm
Products instrument amplifiers

Sunn amplifiers was a brand of musical instrument amplifiers. Sunn was based in Tualatin, Oregon.


In early 1963, the Kingsmen, a band based in Portland, Oregon, became known for their hit version of the song "Louie, Louie". After its hit single, the band soon embarked on a 50-state national tour. Because the band was used to playing small hops and school dances, many of the members found themselves ill-equipped with the amplifiers that they were currently using. Bassist Norm Sundholm discovered that his bass amp was not nearly powerful enough to play larger concert halls.

Sundholm enlisted the help of his brother Conrad to help solve his problem. By 1964, the Sundholm brothers had designed a high-powered concert bass amplifier. By 1965, the demand for Sundholm's amplifiers had increased to the point where the family garage could no longer be used as the manufacturing facility. Thus, the Sunn Musical Equipment Company was founded.

Gross National Productions was the East Coast promo band for Sunn in 1971.

Fender acquired Sunn in 1985, relocating operations from Tualatin to Lake Oswego. The stated intent was to both revitalize the Sunn amplifier lines and to produce some Fender-branded models as well, which included the Standard Series (Princeton Chorus and Ultra/Ultimate Chorus, both solid-state) and M-80 Series, and are identified as USA-made amplifiers with an "LO"-prefix serial number.

Fender shut down the Sunn operation in 2002.

The band Sunn O))) was named after the company (to the point of including a typographic representation of the logo).

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