The Swadhyay Parivar is a socio-religious movement based in Maharashtra, India. It claims to have over 50,000 study centers and 6,000,000 followers in India, Portugal, USA, UK, Canada, and the Middle East who carry out various activities of self-development, social welfare activities and socio-economic development in the areas of water management and agriculture.
Swadhyaya means study of self for a spiritual quest.
Pandurang Shastri Athavale (1920-2003) was the originator of this movement that promotes a particular interpretation and reading of the Vedic scriptures like Bhagavad Gita, Vedas and the Upanishads. His followers are still active with missionary work. For his efforts he was awarded the Templeton Prize in 1997, the Ramon Magsaysay Award for Community Leadership and India's second highest civilian honour, the Padma Vibhushan in 1999.
In his early twenties, Athavale began to deliver discourses on the Bhagavad Gita in Mumbai, India. He argued that both liberal welfare centric approach and socialism were incapable of bridging gap between rich and needy. Even every form of charity results in eradication of human dignity and sense of self-worth. The differences between human beings can be eliminated only by taking principles of Bhagavad Gita to grassroots levels. So he started Swadhyay Movement, in 1954.
Swadhyay literally means the study, knowledge, and discovery of the self. According to proponents, it is a "journey to work out a unity in a multiverse of cultures and world views, of harmonizing the self with a network of relationships, of creating and maintaining vital connections between self, society, and God, of knowing and enriching human action with sacredness."[page needed] The understanding of an in-dwelling God imbibed into Swadhyayees (practitioners of Swadhyay) by Athavale is claimed to motivate them towards true expression of devotion (Bhakti).[page needed]
Athavale introduced educational institutions, developed wealth redistribution measures and social welfare projects.[page needed] Athavale has shown that individual transformation eventually can lead to wider social change. Devotion, he says, can be turned into a social force. "Since God is with us and within us, he is a partner in all our transactions. Naturally, he has his share..." God's part of our wealth, Athavale suggests, can be redistributed among the poor and needy.[page needed]
Athavale also presented the idea of Yogeshwar Krishi (divine farming) to the farming community. In this social experiment, a Swadhyayee gives a piece of land for use for a season as God's farm. Thereafter each person subsequently, one day a month, works on cultivating that particular plot of land.[page needed] Seen as God's plot, the income thus generated is called "impersonal wealth" and belongs to no one but God. The wealth is consecrated in the local temple (called Amritalayam) and later disbursed to those in need as prasad or divinely blessed food. Swadhyay emphasizes "graceful giving" where "the help to the needy family's house is taken in the middle of the night so that others may not know that the family concerned has received help from the community."
Swadhyay Parivar attracted controversy when Dadaji named his adopted daughter (respectfully called as Didiji) as his successor, which was not acceptable to several Swadhyayees who had served the organization since long.
There were brutal assaults on dissenters, including the murder of a staunch critic Pankaj Trivedi on June 15, 2006, which led to 10 arrests. Trivedi exposed the group for collecting millions of dollars as charity, especially while Gujarat earthquake, but not distributing it to intended victims. Trivedi was reported to have feared for his life and experience harassment from fanatical followers. 
A UN report suggested that only about 10 per cent of the money collected by the group after the disaster had actually been spent on aid. A non-resident of India, Trivedi wrote to US Secret Service in Dayton, Ohio seeking protection for himself and his family from "the leader and fanatic followers of 'Devotional Association of Yogeshwar' also known as 'Swadhyay', whose unethical and illegal activities I have exposed". Later he was reported being threatened at Newark airport in New Jersey by four individuals to stop further exposing the group's unethical activities. He mentioned that if anything happens to him, Jayshree Talwalkar (Didi) - head of Swadhyay Parivar should be held responsible.  
Trivedi found that after the 2001 Gujarat earthquake, about 4.2 million dollars was collected in US but only about 10 per cent of collected money was actually spent. In UK, the organization collected about £310,097 pounds, but again only about 10 per cent of it was transferred to India. Parivar forcibly closed the ‘‘Bhav Nirzar Temple’’ in Ahmedabad claiming it was a property of the trust. On March 8, 2006, the High Court of Gujarat rejected many cases started by the group against him and instructed the followers to stop harassing him.
Ramdas Gandhi, a member of Swadhyay Parivar since 1951, in his book Safar Solicitor Ni mentioned that after 1995, Pandurang Shastri Athavale (Dada) started side-lining critics like him from regular activities, and even the task of weekly "kendra" activity was reassigned to other members. He further mentions that the process of selection of successor was deceptive as it was done with the presence of Jayshree Talwalkar (Didi) in every meeting.
In 2002, Swadhyay Parivar trusts is estimated to hold wealth of Rs. 700 Cr, out of which Rs. 200 Cr in cash and rest in real estate. Major sources of income are donations and sale of material like books and CDs. As Athawale's philosophy was that it is the responsibility of government and not religious organization, to run projects like schools and hospitals, this money lie unused. Citing misuse of this funds, B.J.Divan, chief justice of Gujarat high court and swadhyayee since 1959, resigned from all Swadhyay posts in June 2002. In his resignation letter he mentions: Athawale always said this property belongs to God, now he is saying it belongs to him. He also stressed that Parivar is becoming cult and Athawale is being portrayed as God.
Reference and notes
- The Other Gujarat, Takashi Shinoda, Popular Prakashan, 2002, ISBN 8171548741,
- Padma Vibhushan Official listings Govt. of India website.
- Swadhyaya: A Movement Experience in India - August 2003
- Vital Connections: Self, Society, God : Perspectives on Swadhyaya, 1998; Weatherhill, ISBN 0-8348-0408-5.
- Social change through moral development?
- Six years later, court frames charges in NRI murder case, Times of India 
- WHO KILLED NRI PANKAJ TRIVEDI IN AHMEDABAD, GUJARAT, India Times
- Cop stalling murder probe, Times of India
- Trial in Pankaj Trivedi murder case set to begin - Times Of India
- Friends of murdered NRI on fast unto death
- NRI Pankaj Trivedi wrote letter to US secret service for help, VADODARA, June 16, 2005 
- Gandhi, Ramdas (2008). Safar Solicitor Ni. Ahmedabad: Divaina Pablikesansa. p. 173. ISBN 9788190625487.
- Swadhyay Movement Living Religions: An Encyclopaedia of the World's Faiths, by Mary Pat Fisher. Published by I.B.Tauris, 1996. ISBN 1-86064-148-2, Page 109.
- Swadhyaya: A Movement Experience in India - August 2003 Visions of Development: Faith-based Initiatives, by Wendy Tyndale. Ashgate Publishing, Ltd., 2006. ISBN 0-7546-5623-3. Page 1.
- Self-Development and Social Transformations?: The Vision and Practice of the Self-Study Mobilization of Swadhyaya, by Ananta Kumar Giri. Lexington Books. 2008. ISBN 0-7391-1198-1.
- Role of the swadhyaya parivar in socioeconomic changes among the tribals of Khedasan: A case study, by Vimal P Shah. Gujarat Institute of Development Research, 1998. ISBN 81-85820-53-8.
- Vital Connections: Self, Society, God : Perspectives on Swadhyaya, by Raj Krishan Srivastava. 1998; Weatherhill, ISBN 0-8348-0408-5.
- "Dharma and Ecology of Hindu Communities: Sustenance and Sustainability", by Pankaj Jain. 2011; Ashgate, ISBN 978-1-4094-0591-7.