Talk:Blue Apron

Adding more information to page

I have added some of this content to the main article. I did not include text deemed overly promotional and text that had too much information on pricing. --Frmorrison (talk) 13:35, 24 May 2017 (UTC)

Requesting additions to Blue Apron page

Louise.ward (talk) 13:17, 12 May 2017 (UTC)Louise Ward, Blue Apron Marketing team

History

Blue Apron was founded in August 2012 by Matt Salzberg (CEO), Ilia Papas (CTO) and Matt Wadiak (COO) in New York, NY. Blue Apron is headquartered in New York City and operates fulfillment centers in Jersey City, NJ, Arlington, TX, and Richmond, CA.

Growth and Expansion

Salzberg, Papas and Wadiak first began sending customers boxes in August 2012, packing and shipping the first 30 boxes themselves in a 150-square-foot cooler in a rented commercial kitchen in Long Island City. In May 2014, the company announced that it would be launching fulfillment center operations in Richmond, California. In December 2014, the company opened an additional fulfillment center in Jersey City, NJ to help meet increasing demand. The opening of a third fulfillment center in Arlington, Texas followed in June 2015, which allowed the company to start shipping nationwide to the contiguous United States. The company announced in February 2017 that it would be opening an additional fulfillment center in Linden, NJ.

Other Developments

In February 2017, Blue Apron announced its acquisition of BN Ranch, a grass-fed beef and turkey company. Bill Niman, President and Founder of BN Ranch, joined the company to further develop the company's animal welfare and husbandry standards for beef, pork, and poultry and to champion its whole animal utilization program.

References

Products and Services

Meals

Blue Apron's 2-Person meal plan delivers three recipes a week for two people at $9.99 per person per meal (serving), or $59.94 a week (including the cost of delivery). In January 2015, Blue Apron began shipping a Family Plan, featuring recipes designed to serve a family of four and offering the flexibility of receiving either two or four recipes per week. The Family Plan, featuring recipes designed to serve a family of four and offering the flexibility of receiving either two or four recipes per week. The Family Plan price is $8.74 per person per meal (serving), equating to $69.92 or $139.84 per week, depending on the plan.

Blue Apron Market

In November 2014, Blue Apron launched Blue Apron Market, an e-commerce store featuring kitchen tools and cookware curated by the Blue Apron culinary team.

Blue Apron Wine

In September 2015, Blue Apron launched Blue Apron Wine, a direct-to-consumer wine delivery service that sends customers six bottles per month for $65.99. The bottles are 500ml rather than the traditional 750ml bottles. The wines, made specifically for Blue Apron, are purchased directly from vineyards and sent to customers via third-party shipping.

References

Sustainability

In 2015, Blue Apron began recruiting farmers that would work directly with the company to source ingredients for its recipes. The company works with farms that practice regenerative agriculture—limiting chemical inputs and building soil health through measures like crop rotation—to grow specialty crops for meals. Blue Apron provides organizational support so that crops are ready when they’re needed, and plans its menus around what the farmers want to grow.

In July 2016, Blue Apron launched a partnership with Monterey Bay Aquarium Seafood Watch to promote sustainable seafood consumption. As part of the partnership, Blue Apron made a commitment to only source seafood rated "Best Choice," "Good Alternative" or otherwise recommended by Seafood Watch.

In November 2016, Blue Apron became a founding member of the U.S. Food Loss and Waste 2030 Champions, a pledge by U.S. businesses and organizations in partnership with the USDA and EPA to reduce food loss and waste in their operations 50 percent by 2030.

Blue Apron was one of the first meal kit companies to give customers the option of returning packaging.

References

IPO and tumble

Plenty of sources to cite as to where APRN is headed. Perhaps, a section of the investment aspects of the company would be due.--Wikipietime (talk) 15:59, 7 July 2017 (UTC)

Agreed @Wikipietime:. The topic of APRN financials would be relevant at this time and is consistent with how other companies are handled at this point in their lifecycle. Support creating. SueH917 (talk) 15:50, 10 August 2017 (UTC)

Shipping numbers - IP reverts

This source [[1]] says as of September 2016, the company shipped 8 million meal servings per month. An IP editor is changing that to 1.33 million shipments a month, which may be accurate but is unsourced, and requires understanding the fact that kits are 6-8 servings each. If anyone can find something that clarifies how many monthly boxes are going out, please feel free to add that info as well. TimTempleton ^{(talk) (cont)} 22:03, 7 July 2017 (UTC)

Domestic Violence and Irrelevant Content

A section has been added on "Public health and safety violations." While public health inspection reports are relevant and important to include, someone has added irrelevant and erroneous content on a domestic violence incident to the section. I have added modifying and clarifying language on this, based on the actual police reports. However, I recommend complete deletion of the irrelevant material as it does not pertain to the company in any way. Is there agreement on deleting? SueH917 (talk) 16:00, 10 August 2017 (UTC)

I noticed that too. Wikipedia policy WP:CRITS addresses this. It essentially says that rather than having a dedicated criticism section, the info should be balanced with positive info. This I feel is in part to prevent competitors from going to company articles and indiscriminately adding negative info. If I wanted to, I could find police reports for every company out there - it doesn't make that info worthy of adding here. Rather than go out and look for reports of happy workers and crime free sites for balance, I simply toned the info down and put it in the history section, and balanced it with the company's response. On a roll, I removed the lawsuit section - the only source I could find is that a law firm is investigating - not that anything has been filed yet.[[2]] And these types of shareholder suits are quite common - I could find lots of articles about pending or active lawsuits and smear any company I wanted to. We don't want Wikipedia to be an anti-competitive battleground. Finally, I balanced the environmental impact section info by adding some positive things from the same source left by the other editor. It reads better now and is more balanced. I earlier added the environmental impact info to the meal kit article - it's not just Blue Apron that is being criticized for this. TimTempleton ^{(talk) (cont)} 20:58, 10 August 2017 (UTC)

Thanks @Timtempleton:. Reviewed your edits and like the way you addressed this. Beyond balance, you've also helped a lot with readability, which is always a goal. SueH917 (talk) 16:03, 11 August 2017 (UTC)

References

Created this section so it doesn't look like they were added by the last person adding a comment. TimTempleton ^{(talk) (cont)} 22:04, 7 July 2017 (UTC)

There's a better way.

Please don't use {{reflist}}, instead repair each comment section using {{reflist-talk}} to link ref's appropriately. WurmWoode^T 00:38, 19 October 2017 (UTC)

Request edit

Change Blue Apron Inc. is an American ingredient-and-recipe meal kit service. It exclusively operates in the United States.[1] The weekly boxes contain ingredients and also include suggested recipes that must be cooked by hand by the customer using the pre-ordered ingredients.

to:

Blue Apron Inc. is an American ingredient-and-recipe meal kit service. It exclusively operates in the United States[1] and is the second largest meal kit company after HelloFresh.

Ghostwriter1550 (talk) 14:40, 9 August 2018 (UTC)

References

Reply 9-AUG-2018

  No changes made  

1. The editor Whoisjohngalt has already made changes to the description of the company based on its Q2 report. The references provided with this edit request originate from Hello Fresh-provided documents and involve a difference of only 1% in market share. Distinctions made from these references such as "second largest" are not helpful in the lead without further, expanded qualifications coming from reputable third party sources. This is because the possibility that Hello Fresh's figures may have been informed by competitive demands on their part in what is a nascent industry cannot easily be discounted.
2. Any edit requests made on behalf of the COI editor Ghostwriter1550 would require a disclosure from them describing whether they are paid for these edits, and if so, by whom.
   

Regards,  spintendo  17:13, 9 August 2018 (UTC)

I think it's rare to see competitive positioning in the lede - it's borderline spam when you name a specific competitor. Otherwise the site becomes a promotional free for all. Maybe the positioning is better in the Meal kit article, which examines the industry as a whole. The largest of something merits a mention - but less so the 2nd largest since the requesting editor's motives for including that info are often unclear. TimTempleton ^{(talk) (cont)} 18:01, 9 August 2018 (UTC)