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User Growth[edit]

I have no idea where those numbers come from, but according to Mixi ( ), they had 16.3 Million users on Dec, 31st 2008. Your numbers seem far overexagerated !

As of April 1, 2008[edit]

"As of April 1, 2008, Mixi has announced new privacy policy changes Mixi 利用規約."

As I look at this, it is March 22nd 2008. How could Mixi have announced something when that day hasn't happened yet? I'm starting to think that this edit is part of an April Fools Joke... —Preceding unsigned comment added by (talk) 19:56, 24 March 2008 (UTC)

List of social networking websites on AfD[edit]

List of social networking websites is currently an AfD candidate. You are invited to partake in this discussion. Czj 18:59, 22 July 2006 (UTC)


If you think this topic isn't notable... you probably haven't spent much time with young people in Japan. -Theanphibian (talkcontribs) 21:15, 6 January 2008 (UTC)

The post above was not regarding this article. It was regarding the List of social networking websites which was up for AfD way back in July 2006. Nor was the person even suggesting this article wasn't notable. So just what was your point? Lets Enjoy Life (talk) 12:39, 17 July 2008 (UTC)


invitations to mixi can also be accepted by any Japanese paid (or college) email address, not just "cell-phone" emails. (sorry, I just can't say "cell-phone," it's mobile or keitai!) (talk) 17:17, 15 October 2009 (UTC)

Thoughts on Japanese Social Networking[edit]

I offer this as food for thought re future improvements to this article and/or perhaps a separate article on social networking in Japan.

Mixi is the king of social networking in Japan, fulfilling a role in Japan that is somewhat analogous to Facebook in the US. Mixi has an Alexa rating of #8 in Japan. But there are some key differences between Mixi and Facebook. First of all, people on Mixi tend not to use their real names. When posting, they have a nickname, and even their Profile Info page usually has a fake name. Mixi postings take the form of a blog, rather than Facebook's updates. This seems to fit in with the Japanese affinity for blogging. Finally, Mixi users often let people far beyond their circle of friends read and comment on their blog. It is almost like someone writing an anonymous blog and getting anonymous feedback on it. And Japanese tend to put anything but a picture of themselves in the profile picture space on Mixi, instead using pets, cartoons, etc. Personally, I find Facebook much more appealing, since I have a hard time finding the time to regularly write a blog. One additional note is that Mixi functionality is fairly basic when compared to Facebook. For example, there is no ability to conveniently attach URL links to postings, and of course there is no accompanying thumbnail for a posted URL or new photos. Mixi is years behind in terms of functionality. Oh and Mixi is very selective about who can join. You need an invitation from a current user to join Mixi, and since 2008, you must have a Japanese cell phone to join. So essentially only people in Japan can join Mixi. It is said that the Japanese are very wary of going online and posting, so the anonymity and tight membership controls on Mixi seem to be appeasing this side of the Japanese personality. For all these reasons, the utility of Mixi in the business context seems to be thin.

Given all the above, the Facebook Alexa ranking has been steadily rising in Japan. It used to be in the hundreds, but is now at #43. There is a possibility that Facebook will overtake Mixi in popularity in Japan, now that Facebook has a complete Japanese interface. Some people doubt this, but I think there is a chance.

Surprisingly, LinkedIn has not even offered Japanese as one of its language choices yet. Only French, German and Spanish are available, compared with the dozens of language selections available on Facebook. Also interesting is that Yahoo Japan recently tried a brief foray into the LinkedIn type of service with a Japanese site called CU. However this site was recently discontinued, having never gotten beyond the beta stage. All user accounts were terminated. Like Mixi (and unlike Facebook and LinkedIn), you needed an invitation from a current user in order to join CU. Maybe this contributed to its demise - it never reached a critical mass.--Westwind273 (talk) 03:10, 22 October 2009 (UTC)

Introduction is now out of date[edit]

The latest Alexa Japan rankings show Facebook at #6, Twitter at #13, and Mixi at #17. And the trend is clearly that Facebook is getting stronger and Mixi is getting weaker. Therefore, it is quite misleading and factually incorrect to say that Mixi has an 80% market share. Number of users is not as important as number of hits, because there are many dormant users who rarely or ever visit Mixi, now that they have found Facebook. Their Mixi accounts still exist, but that is about it. --Westwind273 (talk) 07:23, 27 December 2011 (UTC)

External links modified (February 2018)[edit]

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