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Hoshino Gakki began manufacturing drums in 1965 under the name "Star Drums". Hoshino, the family name of the founder, translates to "star field," thus the selection of the "Star Drums" brand name. The drums were manufactured at Hoshino's subsidiary, Tama Seisakusho, which had opened in 1962 to manufacture [[Ibanez]] guitars and amplifiers. While the production of guitars and amps was moved out of the factory by 1966, the production of drums there continued to grow. The two higher lines of drum models, Imperial Star and Royal Star, were introduced to the American market and were successful lower-cost drums competing against more expensive American-made drums offered by [[Rogers]], [[Ludwig-Musser|Ludwig]], and [[Slingerland]] at the time.
Hoshino Gakki began manufacturing drums in 1965 under the name "Star Drums". Hoshino, the family name of the founder, translates to "star field," thus the selection of the "Star Drums" brand name. The drums were manufactured at Hoshino's subsidiary, Tama Seisakusho, which had opened in 1962 to manufacture [[Ibanez]] guitars and amplifiers. While the production of guitars and amps was moved out of the factory by 1966, the production of drums there continued to grow. The two higher lines of drum models, Imperial Star and Royal Star, were introduced to the American market and were successful lower-cost drums competing against more expensive American-made drums offered by [[Rogers]], [[Ludwig-Musser|Ludwig]], and [[Slingerland]] at the time.


By 1974, Hoshino decided to make a concerted effort to make high-quality drums and hardware and start marketing its drums under the Tama brand. Tama was the name of the owner's wife, and means "jewel" in Japanese. In keeping with its heritage, "star" continues to be used in the names of Tama's drum models to this day.
By 1974, Hoshino decided to make a concerted effort to make high-quality drums and hardware and start marketing its drums under the Tama brand. Tama was the name of the owner's wife, and means "Balls" in Japanese. In keeping with its heritage, "star" continues to be used in the names of Tama's drum models to this day.


Tama and [[Drum Workshop]] (DW) jointly bought the bankrupt [[Camco Drum Company]]. As part of the deal, DW received the Camco tooling and manufacturing equipment while Tama received the Camco name, designs, engineering and patent rights.
Tama and [[Drum Workshop]] (DW) jointly bought the bankrupt [[Camco Drum Company]]. As part of the deal, DW received the Camco tooling and manufacturing equipment while Tama received the Camco name, designs, engineering and patent rights.

Revision as of 00:50, 1 February 2011

For the traditional Senegalese drum, see Talking drum.
Tama Drums
Company typePrivate
Industrymusical instruments
Founded1974
HeadquartersJapan
Productsdrums, drum hardware
ParentHoshino Gakki
Websitetama.com

Tama Drums is a brand of drums and hardware manufactured and marketed by the Japanese musical instrument company, Hoshino Gakki. Tama's research and development of products, along with production of its professional drums, is done in Seto, Japan,[1] while its hardware and more affordable drums are manufactured in Guangzhou, China.[2] Hoshino has several offices around the world for marketing and wholesale distribution. Drums destined for the U.S. market are assembled and stocked at Hoshino (U.S.A.), in Bensalem, Pennsylvania. The U.S. subsidiary also contributes to Tama's market research and development.

History

Hoshino Gakki began manufacturing drums in 1965 under the name "Star Drums". Hoshino, the family name of the founder, translates to "star field," thus the selection of the "Star Drums" brand name. The drums were manufactured at Hoshino's subsidiary, Tama Seisakusho, which had opened in 1962 to manufacture Ibanez guitars and amplifiers. While the production of guitars and amps was moved out of the factory by 1966, the production of drums there continued to grow. The two higher lines of drum models, Imperial Star and Royal Star, were introduced to the American market and were successful lower-cost drums competing against more expensive American-made drums offered by Rogers, Ludwig, and Slingerland at the time.

By 1974, Hoshino decided to make a concerted effort to make high-quality drums and hardware and start marketing its drums under the Tama brand. Tama was the name of the owner's wife, and means "Balls" in Japanese. In keeping with its heritage, "star" continues to be used in the names of Tama's drum models to this day.

Tama and Drum Workshop (DW) jointly bought the bankrupt Camco Drum Company. As part of the deal, DW received the Camco tooling and manufacturing equipment while Tama received the Camco name, designs, engineering and patent rights.

At the time, Camco was producing what was thought to be the best drum pedal on the market. DW continued production of the pedal using the original tooling, rebadging it as the DW5000. Tama began production of the same pedal under the Camco name. The Tama version of the Camco pedal is commonly referred to as the Tamco pedal to distinguish it from an original Camco pedal. Tama integrated all the engineering from Camco into their production process and the overall level of quality of their drums increased virtually overnight. The original plan was to market the low-end Tama drums to beginners and use the Camco brand to sell high-end drums to professional musicians. However, even the professionals were starting to use the Tama drums because the low cost of the Asian-made drums with the (now) high quality of hardware was a great combination.

Tama was one of the first companies to offer super heavy-duty hardware, and drum mounting systems that did not intrude into the shell like most brands in the 1970s. They also invented unique tubular drums called Octobans. Octobans are 6" in diameter and are manufactured in eight different lengths (hence the prefix "octo-") up to 600mm (23.5"). They vary in pitch by using different shell lengths, rather than widths.

Drums

Beginner and semi-professional kits

  • Swingstar (Poplar shells; solid color wrap)
  • Imperialstar (Poplar shells; solid color wrap)
  • Silverstar (100% Birch shells; Wrap or Lacquer finish; Chrome Hardware)

Professional drum kits

Starclassic Bubinga logo
  • Superstar (100% Birch shells; Wrap or Lacquer finish; Black Nickel Hardware)
  • Starclassic Performer B/B (Birch/African Bubinga shells; lacquer finish)
  • Starclassic Maple (Maple shells; lacquer finish)
  • Starclassic Bubinga (African Bubinga shells with outer ply of Maple; Starclassic-type lugs; lacquer finish)
  • Starclassic Bubinga Elite (African Bubinga shells; outer ply of Exotic wood; Lacquer exotic finish)
  • Starclassic Bubinga Omni-Tune (African Bubinga shells; lacquer finish with abalone inlays and special Omni-Tune lugs)

Discontinued

  • Royalstar
  • Granstar
  • Starworks
  • Rockstar
  • Artstar
  • Stagestar
  • Swingstar

Snare drums

Hardware

In addition to manufacturing drums, TAMA also offers a variety of stands, pedals, and multi-clamps as well as a rack system.

Speed Cobra
Introduced in 2010, the Speed Cobra line features a double and single pedals that are designed to be lighter and more responsive than the Iron Cobra series. The Speed Cobra pedals include new features and some of the same features from the Iron Cobra series.
Iron Cobra
The Iron Cobra line features a selection of TAMA's top of the line pedals and hi-hat stands.
  • Bass drum pedals:
    • Power Glide - Features an offset cam for increased power and speed
    • Rolling Glide - Features a rounded cam for uniform response
    • Flexi Glide - Features a traditional strap (made of Kevlar) drive cam
  • Hi-hat stands:
    • Lever-Glide Hi-hat stand - Features a lever pull system
    • Velo-Glide Hi-hat stand - Features a traditional pull-action chain
  • Other:
    • Cobra Clutch - Attaches to the side of a hi-hat stand to allow the cymbals to be closed or open; a foot-controlled version of the drop-clutch
RoadPro
TAMA's top-of-the-line series of stands aimed at traveling musicians, as RoadPro stands for "Road-Proven". It features double-braced legs, die-cast joints, a reversible cymbal sleeve, and TAMA's patented Cymbal Mate. RoadPro cymbal stands also feature TAMA's Quick-Set Tilter for adjusting the cymbal to any angle.
Stage Master
TAMA's bottom line hardware series with single and double-braced versions of each stand.
PowerTower Rack
TAMA's rack system featuring a variety of pipes, clamps, and accessories for a custom drum rack.

Notable Artists

Past endorsers

References

  1. ^ http://www.hoshinogakki.co.jp/hoshino_e/profiles/profiles03.html Hoshino Gakki Mfg. Co., Ltd. profile
  2. ^ http://www.hoshinogakki.co.jp/hoshino_e/profiles/profiles07.html Guangzhou Hoshino Gakki Mfg. Co., Ltd. profile

"Tama's commitment to brand integrity" Music Trades magazine, Nov. 2007 [1]

"The Tama Drum Guide", blurb published, 2010.

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