Tati Westbrook

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Tati Westbrook
Tati Westbrook (Glamlifeguru).png
Westbrook in 2016
Tatiana Aleksandra Krievins

(1982-02-14) February 14, 1982 (age 37)[1][2]
ResidenceLos Angeles, California, U.S.
Other namesGlamLifeGuru
Years active2010–present
James Westbrook (m. 2017)

Tati Westbrook (born February 14, 1982) is an internet personality[3] and make-up artist.[4]



Westbrook, a former image consultant turned makeup artist, created her YouTube channel GlamLifeGuru, later renamed Tati, on November 7, 2010.[5] According to Newsweek she is "widely considered to be a progenitor of YouTube’s beauty scene" and "the mother of the YouTube beauty community.[6]

She primarily focuses on make-up and beauty reviews, tips, and tutorials.[7] At her channel's peak, it amassed a following of over 10.6 million subscribers. During a dispute with former protégé James Charles in May 2019, she gained more than four million subscribers within a period of a week, and Charles lost more than three million subscribers in four days.[8][9][6] As of May 21, 2019 she had 10 million subscribers to her YouTube, making her the 969th most-subscribed channel.[10]

Halo Beauty

In February 2018, Westbrook founded and launched her own company called Halo Beauty Inc.[11], and has released two supplements. The company has generated more than 500,000 followers on social media.[12][13][14]

Westbrook makes an estimated $1.3 million a year between YouTube and Halo Beauty.[15]

Personal life

In 2017, Tati married James Westbrook, who regularly appears in her YouTube videos.[16] She is of Latvian ancestry.[17]


  1. ^ Srivatsa, Amrutha (March 1, 2018). "Who is The Successful Woman Behind Halo Beauty? Tati Westbrook's Story!". Earn The Necklace. Retrieved May 16, 2019.
  2. ^ "TAG - Get To Know Me". Tati Westbrook. June 22, 2012.
  3. ^ "Beauty: Tati Westbook". Create + Cultivate. January 23, 2017. Retrieved May 18, 2019.
  4. ^ "Talking with Trendsetters: Tati Westbrook, GlamLifeGuru". EContent Magazine. May 4, 2016. Retrieved May 18, 2019.
  5. ^ "The Tati Westbrook and James Charles YouTuber feud: Everything you need to know". Hello! (magazine). May 14, 2019. Retrieved May 15, 2019.
  6. ^ a b Lunning, Just (May 12, 2019). "UPDATE: YOUTUBER JAMES CHARLES LOSES 3 MILLION SUBSCRIBERS FOLLOWING TATI WESTBROOK FEUD". Newsweek. Retrieved May 12, 2019.
  7. ^ Abad-Santos, Alex (May 16, 2019). "James Charles, Tati Westbrook, and the feud that's ripping apart YouTube's beauty community". Vox (website). Retrieved May 16, 2019.
  8. ^ "The James Charles vs Tati Westbrook feud proves it: YouTube influencers no longer hold all the power". The Independent. May 14, 2019. Retrieved May 15, 2019.
  9. ^ Bennett, Connor (May 11, 2019). "James Charles responds to Tati YouTube drama as he loses over 1 million subs". Dexerto. Retrieved May 11, 2019.
  10. ^ "Glamlifeguru YouTube Stats, Channel Statistics - Socialblade.com". socialblade.com. Retrieved May 21, 2019.
  11. ^ Simmons, Shea. "Tati Westbrook's Beauty Line Is Officially Coming & The Announcement Has Fans Shook". Bustle. Retrieved May 16, 2019.
  12. ^ madelineorr (May 14, 2019). "YouTube Beauty Influencer World Erupts Over Gummy Vitamins Scandal". The Federalist. Retrieved May 15, 2019.
  13. ^ "Who is Tati Westbrook, why is she in a feud with James Charles, what's her worth?". The Sun (United Kingdom). May 14, 2019. Retrieved May 15, 2019.
  14. ^ "Shop". Halo Beauty Inc. Retrieved May 15, 2019.
  15. ^ Schocket, Ryan. "Who Is Tati Westbrook? A Brief Explainer Of The YouTuber Who Exposed James Charles". BuzzFeed. Retrieved May 15, 2019.
  16. ^ "Who is Tati Westbrook? The James Charles drama explained". Evening Standard. May 14, 2019. Retrieved May 15, 2019.
  17. ^ @GlamLifeGuru (June 12, 2018). "Yes! Parents met at a Latvian dance" (Tweet) – via Twitter.

External links