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== Product Range ==
== Product Range ==
'''The Source''' currently sells everything imaginable, from batteries to unicorns, and all at a reasonable price!
'''The Source''' currently stocks a wide array of products. Most of the products are consumer electronics, including: Televisions, [[DVD]] & [[Blu-ray Disc|Blu-Ray]] Players, Home Theater Systems, Clock Radios, Cellular Phones, Cordless & Corded Home Phones, Toys, [[XM Radio Canada|XM]] & [[Sirius Canada|Sirius]] [[Satellite Radio]], Console Gaming Equipment, Cabling Solutions (such as HDMI, DVI, RCA, Component, Composite, VGA, S-VIDEO, USB, SERIAL, etc), [[Rogers]] mobile products & [[Bell TV]] , MP3 Players (iPods, Sony, Zune) as well as a massive selection of headphones.


== Product Importing ==
== Product Importing ==

Revision as of 20:04, 14 October 2009

The Source (Bell) Electronics Inc.
Company typeSubsidiary
IndustryRetail
Founded1986 (as InterTAN Canada Ltd.)
HeadquartersBarrie, Ontario, Canada
Key people
Ron Cuthbertson CEO
ProductsElectronics
ParentBell Canada
SubsidiariesNone
Websitewww.thesource.ca

The Source (Bell) Electronics Inc. (The Source, French: La Source), formerly known as RadioShack and later The Source by Circuit City, is an electronics retailer with over 800 locations across Canada. Originally part of the American RadioShack chain, The Source is currently financially backed by Bell Canada, which purchased the assets of InterTAN from bankrupt parent U.S. retailer Circuit City in 2009. The company is based in Barrie, Ontario.

The Source also includes some stores previously operated by InterTAN under separate banners such as Battery Plus, THS Studio, UpClose, and G-Wiz. The company continues to operate one location under the THS Studio banner in Barrie.

Background

File:SourceCC2.jpg
"The Source" store at a retail strip mall. This store is located in Brandon, Manitoba, Canada.

The Source began as the Canadian branch of Radio Shack (later CamelCased as "RadioShack"). The Canadian chain was originally owned by Radio Shack (U.S.)'s parent company Tandy Corporation, but was later spun off, along with the rest of Tandy's international operations, as InterTAN. A licensing agreement with what became RadioShack Corporation allowed InterTAN to continue to use the chain's name and logo.

In May 2004, InterTAN was acquired by Circuit City Stores Inc. One week after the acquisition was completed, RadioShack Corporation filed a lawsuit in the 352nd Judicial District Court in Tarrant County, Texas to end the licensing agreement. RadioShack Corporation claimed that InterTAN had breached the terms of their agreement. On March 24, 2005, the district court judge ruled in favour of RadioShack and cancelled the agreement. The ruling prohibited InterTAN from using the brand name on their stores or in any of their products, packaging, and advertising after June 30, 2005.

On April 26, 2005, Circuit City announced that the stores would be renamed The Source by Circuit City (La Source par Circuit City in Quebec). The rebranding process was completed in the majority of the chain's Canadian stores by July 1, 2005. Even the Radio Shack brand names on the products in the store were changed to Nexxtech and Centrios.

In February 2007, The Source announced it would close down 62 low volume stores across Canada. On March 30, 2007, Circuit City announced to its shareholders that it was seeking options including selling off the InterTAN/The Source subsidiary to cut losses. On November 10, 2008, InterTAN sought out protection from its creditors, after Circuit City filed for bankruptcy protection under Chapter 11.

Circuit City announced on January 16, 2009, that its namesake U.S. stores would be liquidated. The Source was not affected by the announcement, and a process followed to sell the Canadian operations as a going concern.[1]

On March 2, 2009, Canadian telecommunications firm Bell Canada announced it would acquire The Source and continue to operate it as an independent division. The acquisition was completed July 1 for the final purchase price of $135 million dollars US, following which the chain formally removed the "by Circuit City" from its name (although the signage of some stores still display the former name). Bell will begin selling its full range of communications services through The Source beginning in January 2010, when the chain's exclusivity agreement for wireless products with Rogers Communications expires.

The Source will sell Virgin Mobile Canada services (a company wholly owned by Bell Canada). The Source will also continue to sell a full array of consumer electronics products.[2][3]

When the chain's exclusivity agreement for wireless products with Rogers Communications expires at the end of 2009, Bell Canada will introduce electronics that appeal to youth (Virgin Mobile, an example of a youth oriented service provided by Bell Canada).

Product Range

The Source currently sells everything imaginable, from batteries to unicorns, and all at a reasonable price!

Product Importing

The Source Imports a large number of items from various parts of Asia including Hong Kong and Thailand. Many of the self branded products come directly from Asia and carry in house names like Centrios and Nexxtech. This has long been a significant source of profit for the company since the early days of RadioShack.

References


External links