Trident (gum)

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Trident Gum logo.png
Product typeChewing gum
OwnerCadbury, Mondelez International
CountryUnited States
Introduced1964; 57 years ago (1964)
Previous ownersAmerican Chicle Company

Trident is a brand of sugar-free chewing gum. It was originally introduced by American Chicle shortly before it was bought by Warner-Lambert in 1962, but did not reach the UK until 2007 when it was introduced by its then-owner Cadbury Schweppes.[1] in the United Kingdom. In many other European countries, Trident is branded as Stimorol gum; it is generally the same as Trident. The trident is also a symbol of the Greek sea god, Poseidon.[2]


When artificial sweeteners became widespread in the early 1960s, the formula was changed to use saccharin instead of sugar, and Sugar-Free Trident was introduced in 1964 with the slogan "The Great Taste that Is Good for Your Teeth."[3] American Chicle's marketing was one of the first national campaigns to promote dental health through chewing gum.

Trident was manufactured by the American Chicle subsidiary of Warner-Lambert until 1997, when American Chicle became Adams. In 2000, Warner-Lambert was sold to Pfizer and in 2003, Pfizer sold the candy unit (Adams) to Cadbury Schweppes (later Cadbury after selling off the beverages brand in 2007), where the unit became Cadbury Adams. In 2010, Kraft Foods acquired Cadbury, and today, Trident is owned by Mondelez International, the successor to Kraft Foods after it spun off its non-snack foods business as Kraft Foods Group.

For years, Trident was promoted with the slogan, “Four out of five dentists surveyed recommend sugarless gum for their patients who chew gum.” This slogan is believed to have been based on the results of a survey of practicing dentists with either D.D.S. or D.M.D. degrees, apparently conducted in the early 1960s, whose patients included frequent users of chewing gums; the percentage of respondents to the survey whose responses indicated they would make such references to their patients is believed to have been approximately 80%, rounded off to the nearest full percentage point, of the total number of respondents. It became strongly associated with the Trident brand. As of the middle of June 2014, however, Kraft Foods's Cadbury Adams group, whose parent company, Mondelēz International, had become owners of the Trident copyright and patents, was not known to have made any public disclosures of any details about the survey, presumably citing the proprietary nature of the survey data and conclusions as its rationale.

In the early 2000s, "See what Unfolds" became the new slogan for the brand.[3]

Trident gum contains the sugar alcohol xylitol, which is known as a "tooth-friendly" sugar.[4] Use of the chemical has been subject to controversy, as it is highly toxic to dogs.[5][6]

Products and flavors[edit]

Original Trident flavors[edit]

Original Trident, a soft gum packaged in a unique rectangular shape, is sweetened with xylitol (originally advertised as "Dentec" by the company), a sugar alcohol that reduces plaque and protects teeth against decay associated with dental caries by helping to maintain a neutral pH balance in the mouth. It is also sweetened with sorbitol, mannitol, aspartame, sucralose and acesulfame potassium.

  • Spearmint
  • Original Flavor
  • Tropical Twist
  • Cinnamon
  • Watermelon
  • Lime Passionfruit
  • Dragon Fruit Lychee
  • Bubblegum
  • Peppermint
  • Mint Bliss
  • Minty Sweet Twist
  • Wintergreen
  • Pineapple
  • Island Berry Lime
  • Black Raspberry
  • Strawberry
  • Splashing Mint
  • Wild Blueberry Twist
  • Passionberry Twist

Purely Trident[edit]

  • Peppermint
  • Spearmint

Trident White[edit]

Trident White (formerly Trident Advantage until 2001), a pellet gum, does not contain xylitol. It contains aspartame. Trident White no longer contains Recaldent (casein phosphopeptide-amorphous calcium phosphate), a milk-derived ingredient that aids in the remineralization of teeth.

  • Cinnamon Tingle (discontinued)
  • Cool Bubble (discontinued)
  • Cool Colada (discontinued)
  • Cool Mangoberry (discontinued)
  • Cool Rush
  • Peppermint
  • Spearmint
  • Wintergreen
  • Cool Clove (discontinued)
  • Microcrystals

Trident Splash[edit]

Trident Splash is also a pellet gum, except each piece is filled with a gel-like liquid that is flavored differently from its outer shell. Trident splash contains the ingredient gelatin and thus is not suitable for vegans or people who eat only kosher meat or foods, except for the products produced for the Israeli market which are made with kosher beef gelatin under rabbinical supervision and approval of the Israeli Chief Rabbinate. Introduced in 1990.

  • Apple Raspberry (Discontinued)
  • Citrus Blackberry (Discontinued)
  • Orange Swirl (Discontinued)
  • Pucker Me Berry (Discontinued)
  • Strawberry Lime
  • Peppermint Swirl
  • Sweet Mint (Discontinued)
  • Peppermint with Vanilla (Discontinued)

Trident Layers[edit]

Trident Layers is a soft gum with a flavored layer between two normal sized pieces of different flavors of Trident gum. It is sugar free and is sweetened with artificial sugars. It arrived in Canada by 2010, then in the United States in 2011 to compete against Excel Mist (Orbit Mist in the United States).

This gum contains soy lecithin, aspartame, phenylalanine, and other sweeteners. It also contains gelatin and hence is not suitable for vegans or those who consume kosher or halal food. The Tangy Citrus flavor is mostly composed of grapefruit[7]

Trident Xtra Care (discontinued)[edit]

Trident Xtra Care was a soft gum that was very much like the original Trident, except for that it contained Recaldent. Recaldent is a type of calcium that is claimed to be absorbed into the tooth, strengthening teeth against plaque acids. It is said to protect the teeth from future damage and make them stronger.

  • Cool Citrus
  • Cool Mint
  • Peppermint
  • Spearmint
  • Strawberry
  • Bubble Gum
  • Blueberry

Trident Vibes[edit]

  • Sour Berry Twist
  • Tropical Beats
  • Spearmint Rush
  • Peppermint Wave
  • Ooh La Lemon (Discontinued)

Trident Fresh[edit]

  • Spearmint Cool with Cucumber Accents
  • Peppermint Infusion with Herbal Accents

Trident Unwrapped[edit]

  • Original
  • Spearmint
  • Tropical Twist
  • Cinnamon
  • Bubblegum

United Kingdom[edit]

Trident gum was introduced to the British market in 2007.[8] Seven flavours of Trident currently exist in the UK, after a period of new flavours and discontinuations.

Trident Soft[edit]

Trident Soft are long, thin strips of gum. They are sold in packs of 14 pieces and in four different flavors:

  • Peppermint
  • Strawberry
  • Spearmint
  • Tropical Twist

Trident Fresh[edit]

  • Cool Lemon (Discontinued)
  • Oooh Peppermint (Renamed 'Trident Peppermint Splash')
  • Aahh Spearmint (Renamed 'Trident Spearmint Splash')

Trident Sweet Kicks[edit]

Sweet Kicks were only available in one flavor, they were released on the 14th of July 2007. They do not have a liquid center and have since been discontinued.

  • Chocolate Mint

Trident Splash[edit]

Trident Splash is a pellet gum with a liquid center. It is currently sold in single blister packs containing 9 pieces:

  • Strawberry and Lime
  • Vanilla and Mint (Discontinued in UK, available in Canada)
  • Raspberry and Peach (Discontinued in UK)
  • Apple and Apricot (Discontinued in UK)
  • Citrus and Blackberry (Discontinued in UK)
  • Orange Swirl (Canada only)
  • Spearmint and Watermelon (Canada only)
  • Winter Wave (Canada only)

See also[edit]


  1. ^ Sweney, Mark (2007-02-12). "Cadbury's Trident gum ad battles Wrigley". The Guardian.
  2. ^ K, S. "Of gods and myths". Retrieved 2018-10-15.
  3. ^ a b "The Health Positioning Trident Is Leaving Behind". brandchannel. 2012-04-11. Retrieved 2018-10-15.
  4. ^ American Academy of Pediatric Dentistry. (2006) Policy on the Use of Xylitol in Caries Prevention.
  5. ^ "FACT CHECK: Is Xylitol Deadly to Dogs?".
  6. ^
  7. ^ "Archived copy". Archived from the original on 2013-02-22. Retrieved 2013-03-06.CS1 maint: archived copy as title (link)
  8. ^ Sweney, Mark (2007-02-12). "Cadbury's Trident gum ad battles Wrigley". The Guardian.

External links[edit]