User:Bmbart/sandbox

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Hive80.com
Company typePrivately Owned
GenreHealth and Wellness
FoundedApril 15, 2020
FounderJennifer Stanich-Banmiller
HeadquartersDanville, California
WebsiteHive80.com

Hive80.com is an online health and wellness membership platform that enables users to interact with one another, physicians, and wellness professionals.[1] The website is organized into to hives, or health topics, where users are encouraged to share their personal experience with the specific health topic. Additionally the site hosts a Physician and Wellness center in which users can browse by specific health specialty and engage with credible physician and wellness professionals.[2]

The company slogan is, "The #1 online community for health, wellness, and medicine." Pew Research Center data indicates that 80% of people find Health information on the internet. [3] Hive80 has expressed that is they aim to respond to this need by providing health information and peer support.

Site Overview[edit]

When using Hive80, members choose hives where they will see posts from other users. A "hive" is the platform’s name for health topics. Users learn more about their unique health issues by exploring content from peers.[4]

at present, Hive topics include: Addiction, Adolescents, Aging and Rejuvenation, Cancer, Cannabis, Chronic and Undiagnosed Pain, Diabetes and Cardiovascular, Women's Health, Medical Breakthroughs, Men's Health Mental Health, Neuromuscular Diseases, Drug Warnings, recalls, and approvals, Pet Health, Weight, Diet & Fitness, Your Environment, What's this on my skin?, Pediatric and Adult HIV/AIDS and Ethnic Diversity.

Hive80 Assets[edit]

Hive Communities[edit]

Hives are where people, not necessarily experts, share personal experiences, articles, photos, videos, advice and more.

Physician and Wellness Center[edit]

The Physician and Wellness Center houses information in the form of videos, podcasts and articles from health and wellness experts. Each specialty page has a form that allows users to submit information they are seeking about each topic. The user submissions on the page are anonymous. Only the Hive80 curator knows who sent the request for information. [5]

Physician Specialties[edit]

Addiction Medicine Gynecologic Oncology Pain Management
Adolescent Medicine Gynecology Pediatrics
Allergy & immunology Hematology Plastic/Reconstructive Surgery
Anesthesiology Hepatology Podiatry
Bariatric Medicine and Surgery Infectious Diseases Psychiatry
Breast Cancer Infertility Medicine Psychology
Cardiology Internal Medicine Pulmonary Medicine
Cardiovascular Surgery Men’s Sexual Medicine Radiation Oncology
Chiropractor Nephrology Radiology
Colorectal Surgery Neurology Rheumatology
Critical Care Neurosurgery Sleep Medicine
Dentistry Obesity Medicine Sports Medicine
Dermatology Obstetrics Thoracic Surgery
Electrophysiology Occupational Medicine Transplant
Endocrinology Oncology – Medical Urogynecology
Family Medicine Ophthalmology Urology
Gastroenterology Orthopedic Surgery Vascular Surgery
General Surgery Otolaryngology (ENT) Women’s Sexual Medicine
Geriatrics Otology

Wellness Specialties[edit]

Acupuncture

Addiction Therapy

Cooking Therapy

Exercise

Injury Rehabilitation

Life Coach

Massage Therapy

Nutritionist

Osteoporosis Management

Personal Trainer

Self Care

Smoking Cessation

Sober Coach

Stress Management

Supplements and Vitamins

Resource Center[edit]

In the resource center users can find and download information, health forms, health and wellness tips, insurance information, health and medication logs, daily food logs, caregiver tips, audiobooks, podcasts and videos.

E-Commerce[edit]

Hive80 hosts a shop on the website where users can purchase cloth masks. Hive80 masks have been featured on local news programming such as KTVU and KSWB in the Bay Area and Good Morning Washington at WJLA in the DC Area.[6]

In 2021 Hive80 launched the Hive store where users can purchase supplements.

Rx Program[edit]

Hive80 also hosts an Rx Card Subscription and Discount Program. The program consists of an Rx Discount Card that can be used in over 70,000 in network pharmacies in the United States and Puerto Rico, and an Rx monthly mail order subscription program offering discount prices on over 3,000 brand-name drugs. Other such Rx cards include Singlechoice, GoodRx and Optum Perks.[7] Different than others in this space, a portion of each pharmacy card prescription filled and every mail order plan will be donated to a medically focused charity, hospital, research center, or family in need. Find a Cure Rx was founded by Patty and Jimmy McGonigle in 2012 and conducts its operations in Wallingford Pennsylvania.[8]

LibertyRx will act as the administration to the “Hive80 Find a Cure RX Prescription Program”. In 1999, LibertyRx began marketing their LibertyRx Prescription Program in all 50 states and Puerto Rico with the corporate office in Indianapolis, Indiana. Liberty’s customers include individuals, families, seniors, small & large businesses, associations, clubs, and unions. [9] LibertyRx maintains an A+ rating with the Better Business Bureau.[10]

Newsletter[edit]

Hive80 hosts a weekly newsletter on everything current in health and wellness for Hive80 subscribers.

History[edit]

Hive80 was founded on April 15, 2020.[11] The name Hive80 is a response to a 2017 Pew Research Survey that showed that 80% of internet users had searched for a health-related topic online. The same study revealed that the majority of people were looking up specific health topics and concerns as well as treatments. A large number were also exploring wellness topics such as health and fitness. Mental health also made up 21% of health searches.[12]

The survey established for founder, Jennifer Banmiller, that people were seeking health support online, not just for illness but for overall wellness. A study by the Journal of Medical Research discovered that 85% of oncologists and primary care physicians use social media to read or explore health information, and 60% said that social media “improves the care they deliver.” [13] and the use of social media by medical professionals continues to increase.[14] Pew research also indicated there is a gap between the number of people seeking health resources online and the number of people who are satisfied with the information they can access online. [15]

With the the knowledge that patients and physicians alike needed a place to interact over health wellness and medicine related issues, Banmiller sought to carve out a private and interactive space for those 80% of internet users. Founder, Jennifer Banmiller, states in her founder's message that she founded Hive80, "to help you understand and take control of all the critical facets of your health, and the health of those you love, in a medical system that has unfortunately run amok."[16] Hive 80 is intended to be a safe and secure place for users to share their health stories and concerns and ask for advice from peers and physicians. Banmiller had worked in the pro-consumer advocacy sphere for 25 years and understand the value of education and community in preventing companies from taking advantage of consumer with faulty devices, medicines, and procedures.[17]

With accessibility at the heart of its mission, The platform is intended to be an aggregate of health resources where consumers can quickly become educated in their field of interest. After working for many years as a consumer and patient advocate in drug recall cases, Banmiller developed the platform to address the need for a more informed consumer of health, wellness and medical products. Though other medical platforms exist such as WebMD and MayoClinic, they lacked the peer-to-peer support, exclusive dedication to health care, and the variety of resources that Banmiller felt was essential to empowerment.

Hive80 fills the market void by focusing on creating a seamless experience for users who seek access to information from other members through relevant articles, videos, and conversation. Hive80 will also focus on creating a positive experience between health-care consumers and providers. In an HRI survey, over 60% of health-care consumers responded that they are likely to trust information posted by providers and that over 40% are likely to share information with providers via social media.[18] This open interaction between health-care consumers and providers creates an environment conducive to cost-effective advertising on the platform.

Corporate Affairs[edit]

Hive80 is located in Danville, California in the San Francisco Bay Area. [19]

Community and Culture[edit]

About The Founder[edit]

Hive80 was founded by Jennifer Banmiller, a successful serial entrepreneur, author and longtime advocate for patient and consumer rights. She has significant expertise in media and

consumer advocacy in the fields of medicine and health care and has launched multiple consumer websites and communities to help inform and educate the general public. Jennifer has also recently released two books -- Statutory Vape, which chronicles the tobacco industry's role in addicting a new generation of youth; and Crystal Mesh, which reports on the broken medical eco-system in the U.S. which allowed vaginal mesh to flourish and ultimately cause harm to so many women.[20]

Banmiller has a long and distinguished track record as an advocate for those struggling with health issues. She is the founder and owner of Wingtip Communications, a marketing firm that creates campaigns tailored to efficiently maximize outreach to those afflicted by defective medications and faulty medical devices--through print, mass media and the internet.[21] She is also the founder and owner of Periscope Group, a multimedia platform that provides information and resources for the medical community.[22] Hive80 is the natural evolution of her deep health advocacy experience coupled with social media trends.

Anonymity and Transparency[edit]

Hive80 emphasizes the the privacy of users and states that users can be as private or as transparent as they would like in the Hive80 community. Users select a profile picture and username when signing up to access the platform content but the photo need not be of the user and the username does not need to resemble the user's real name. Any submissions made to the physicians and wellness experts on the site are confidential between the curator of the page and the user who submitted the request.

Posting guidance and the privacy policy are listed on the site.[23]

References[edit]

  1. ^ "Hive80 offers peer and professional answers to health questions". IT PRO. Retrieved 2020-12-21.
  2. ^ "Digital Consumer Health Empowerment Platform Hive80.com Launches". News Break. Retrieved 2020-12-21.
  3. ^ "Study shows that most people look online for health information". UIC Online Health Informatics. 2014-09-10. Retrieved 2020-12-21.
  4. ^ "Digital Consumer Health Empowerment Platform Hive80.com Launches". News Break. Retrieved 2020-12-21.
  5. ^ "Directory of Physician and Wellness Specialties". Hive80. Retrieved 2020-12-21.
  6. ^ "Videos". KTVU FOX 2. Retrieved 2020-12-22.
  7. ^ Joseph, Seth. "What Could A Healthcare Marketplace Look Like? GoodRx Is Trying To Show Us". Forbes. Retrieved 2021-02-01.
  8. ^ Findacurerx. "Findacurerx". Findacurerx. Retrieved 2021-02-01.
  9. ^ "FAQ - Frequently Asked Questions". libertyrxcard.com. Retrieved 2021-02-01.
  10. ^ "Liberty Benefits, Inc. | Better Business Bureau® Profile". www.bbb.org. Retrieved 2021-02-01.
  11. ^ "Hive80 offers peer and professional answers to health questions". IT PRO. Retrieved 2020-12-21.
  12. ^ "More people search for health online". NBC News. Retrieved 2021-01-14.
  13. ^ McNaughton, Marissa (2012-11-01). "Survey: 60% of Physicians Believe Social Media 'Improves the Care They Deliver'". The Realtime Report. Retrieved 2020-12-23.
  14. ^ Ventola, C. Lee (2014-07-01). "Social Media and Health Care Professionals: Benefits, Risks, and Best Practices". Pharmacy and Therapeutics. 39 (7): 491–520. ISSN 1052-1372. PMC 4103576. PMID 25083128.
  15. ^ "More people search for health online". NBC News. Retrieved 2021-01-14.
  16. ^ "A Message From Our Founder". Hive80. Retrieved 2021-01-01.{{cite web}}: CS1 maint: url-status (link)
  17. ^ "A Message From Our Founder". Hive80. Retrieved 2021-02-01.
  18. ^ "Top health industry issues of 2019 The New Health Economy comes of age" (PDF).{{cite web}}: CS1 maint: url-status (link)
  19. ^ "Hive80 LLC". D&B Business Directory. Retrieved December 21, 2020.{{cite web}}: CS1 maint: url-status (link)
  20. ^ "Digital Consumer Health Empowerment Platform Hive80.com Launches". finance.yahoo.com. Retrieved 2020-12-22.
  21. ^ "Who We Are | Wingtip Communications". www.wingtip-online.com. Retrieved 2021-01-13.
  22. ^ "About Periscope Group". www.periscopegroup.com. Retrieved 2021-01-13.
  23. ^ "Posting Guidance & Guidelines". Hive80. Retrieved 2021-01-13.
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