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KIDO Corporation

Trade name	Ki Do Mondelez
Company type	Joint Stock Company
Industry	Food and Beverage
Founded	1993 (1993)
Headquarters	Ho Chi Minh City, Vietnam
Key people	Tran Le Nguyen, CEO and Vice Chairman
Products	Ice Cream, Pastry, Biscuits, Frozen Foods
Revenue	1,493 billion VND
Number of employees	1,900
Parent	Mondelez International

KIDO (formerly known as Kinh Do) Mondelez is joint stock company specialized in producing diversified food and beverage. The company is a member of the Mondelez International Group, which fully acquired the Vietnamese-based corporation in 2016 for a total of $460 million. This acquisition was split into two purchases: one in 2014 for $80 million and one in 2016 for $370 million.

The company became known as Mondelez Ki Do on August, 2016.

Kinh Do Corporation was originally founded in 1993 where it specialized as a manufacturer and distributor of confectionary products for Vietnamese consumers. The company has many subsidiaries under its name, with KIDO Foods as its main revenue focus. The company’s registered office and factory are located in Ho Chi Minh City, Vietnam and two additional branches are Ho Chi Minh, and five branches located in Ha Noi, Da Nang, Khanh Hoa, Bac Ninh and Cambodia.

Brands of KIDO Foods

• Merino - An ice-cream brand made of traditional ingredients catering to larger consumer groups. Flavors for this brand include: green bean, red bean, taro and durian.
• Celano - Regarded as a premium brand with products created from milk and other ingredients including vanilla, chocolate, tiramisu, and pistachio which are mixed with nuts or jams.
• Wel Yo - Brand that produces micronutrients that claims to support healthy growth for children. It is used as a daily snack aimed at health-conscious Vietnamese consumers.
• Cookies
• Snacks
• AFC cracker caeks - Cozy
• Chocolate
• Hard candy and soft candy
• Salty and sweet bread
• Custard cake
• Cake
• Kinh Do Moon Cake

Board of Directors

Tran Kim Thanh - Chairman of KIDO Group and KIDO Frozen Foods. He played a large role in the design and distribution of the business model of KIDO Foods after the asset acquisition. He is also a member of the board in other large Vietnamese corporations (Sabeco Brewery).

Tran Le Nguyen - Vice Chairman and CEO of KIDO Group. Also Vice Chairman of KIDO Frozen Foods. He developed the acquisition strategy of KIDO group that led to the acquisition of the ice cream business from Unilever. He has background in establishing and scaling business over the years, and is an active Board of Director of the Vietnam Chamber Commerce and Industry (VCCI).

Tran Quoc Nguyen - CEO of KIDO Frozen Foods and Board Member of KIDO Group. He has been in the industry for 20 years and has held key senior management positions and has led KIDO through its expansion since the beginning. He helped expand KIDO's product portfolio through expanding the distribution network of ice cream and frozen food.

Board of Management

Tran Thi Thuy Linh - Deputy CEO and Finance Director of KIDO Foods since 2014. Originally with KIDO Corporation and joined KIDO Foods after the acquisition to lead the Finance and Accounting function as the Finance Director. She previously worked for Ernst & Young Vietnam. She graduated from the Faculty of Food Technology at Nha Trang University of Aquaculture and is a Masters graduate from the Faculty of Business Administration at Ho Chi Minh City Open University.

Tran Thi Ngoc Diep - Marketing Director of KIDO Foods since 2010. She graduated from Marketing in Swinburne University. She has over 20 years of experience in marketing management and the dairy industry. Prior to joining KIDO foods, she has also been the Marketing Director of companies such as International Nutrition Vietnam, Fonterra Vietnam and Dutch Lady.

Tran Hai Loc - Sales Director of KIDO Foods since 202. He graduated from University of Economics majoring in International Business and has over 20 years of experience in the consumer products industry. He has also held positions in sales and trade marketing in firms such as Unilever, SC Johnson, ICP, and DKSH.

Nguyen Thi Thanh - Research and Development Director and KIDO Foods since 2003. She graduated from Ho Chi Minh City University of Technology majoring in chemical food engineering. She has over 20 years of local and international experience in Research and Development and Quality Assurance. She has completed international training programs such as Food Safety & Quality Assurance course organized by Rabelais University in France, Dairy Production Technology from US Dairy Export Council, and Ice-cream and Yogurt production technology at Research and Application Center in England, Denmark, Italy, Singapore, Malaysia and Thailand.

Board of Supervisors

Kelly Yin Hon Wong - Group Chief Financial Officer of KIDO Group and Head of Supervisory Board of KIDO Frozen Foods since 2011, managing the Group's finance, accounting and investment activities. He has lived and worked in Vietnam for more than 10 years in different finance roles. He graduated from the University of British Columbia, Canada with a Bachelor Degree in Commerce and has a Diploma in Asia Pacific Management from the McRae Institute of Management at Capilano University Canada.

Nguyen Thi Oanh - Supervisory Board Member of KIDO Frozen Foods. She joined the KIDO Group as a Deputy Manager in the Accounting Department when it was established in 1995. Since 2012, she has held the position as Chief Accountant of KIDO Group. She has helped KIDO's accounting system to fully apply with the Vietnam Accounting Standards by maintaining strict accounting controls in terms of accuracy and timeliness. She is also a Chief Accountant at the KIDO Investment Limited Company and Thien Phuc Dien Corporation. She also is the Head of Supervisory Board at Rong Viet Securities Corporation. She graduated from the University of Economics Ho Chi Minh City, concentrating in Business Administration and competed the Certificate of Chief Accountant.

Company History

KIDO Foods

2017	Initial Public Offering (UPCOM:KDF). Cooperated with partner Dabaco Food. Increased to 1,493 billion worth of units.
2016	Increased to 1,396 billion worth of units. Increased charter capital to 560 billion VND. Commenced the second factory in North Vietnam. Entered into the frozen food business under KIDO Foods.
2015	Increased to 1,068 billion worth of units.
2014	Increased to 783 billion worth of units.
2013	Decreased to 772 billion worth of units.
2012	Increased to 838 billion worth of units.
2011	Double production capacity in the South and increased to 645 billion VND worth of units.
2010	Increased to 463 billion VND worth of units.
2009	Increased to 289 billion VND worth of units.
2008	Increased to 227 billion VND worth of units.
2007	Increased charter capital to 69 billion VND.
2006	Entered the dairy market with Wel Yo
2005	Launched the premium ice-cream brand Celano. Increased charter capital to 50 billion VND.
2004	Launched the ice-cream brand Merino
2003	Acquired Wall's Ice-cream factory from Unilever. Charter capital of 3 billion VND.

Ice-cream Product Growth

In 2017 KIDO Foods led the the Vietnamese ice-cream market with growth of 16 percent, whereas the average growth in the market was 14.7 percent. Revenues from ice-cream boosted KIDO's cash flows by 1.5 trillion VND which was a 6 percent increase from 2016. In early 2017, KIDO Foods dominated the ice cream market with a 35 percent market share, in comparison to other companies' such as Unilever, Thuy Ta and Vinamilk which 10 percent, 10 percent and 9 percent market shares respectively.

KIDO Foods owns two of the leading brands in Vietnam: Merino and Celano. Merino focuses on targeting the younger audience of 5 to 25 years old. Whereas Celano targets an older audience of 25 to 40 years old. About 70% of the ice cream in Vietnam is sold through retail outlets in the form of instant ice cream or box ice cream, while the remaining 30% is sold through food services outlets such as restaurants, coffee shops, which often has a higher price.

KIDO Group has a plant with an area of nearly 24,000 m² in the Tay Bac Cu Chi Industrial Zone, designed particularly to manufacture the leading ice cream brands such as Celano, Merino and Wel Yo. Since 2011, the firm has tried to expand their ice cream and yogurt capacity by doubling production.

References

1. Bao Dau Tu (2019). Mondelez yêu cầu KIDO thanh toán hơn 15 tỷ đồng theo hợp đồng chuyển nhượng. https://baodautu.vn/mondelez-yeu-cau-kido-thanh-toan-hon-15-ty-dong-theo-hop-dong-chuyen-nhuong-d98009.html. Retrieved 20th April 2019.
2. CafeF (2019). Công ty Cổ phần Tập đoàn Kido (HOSE). http://s.cafef.vn/hose/KDC-cong-ty-co-phan-tap-doan-kido.chn. Retrieved 20th April 2019.
3. Food Processing Technology (2016). Mondelez completely acquires Kinh Do Corp. https://www.foodprocessing-technology.com/news/newsmondelez-completely-acquires-kinh-do-corp-4988840/. Retrieved 20th April 2019.
4. TẬP ĐOÀN KIDO. https://www.kdc.vn/bai-viet/kinh-do-cong-bo-chi-tiet-thuong-vu-mondelez-mua-80-co-phan-kinh-do-binh-duong. Retrieved 20th April 2019.
5. KIDO Group (2019).
6. Vi Wikipedia (2019). Công ty cổ phần Kinh Đô. https://vi.wikipedia.org/wiki/C%C3%B4ng_ty_c%E1%BB%95_ph%E1%BA%A7n_Kinh_%C4%90%C3%B4. Retrieved 20th April 2019.
7. VN Sputnik (2017).

Brands of KIDO Foods

1. KIDO Foods (2017). Annual Report. http://www.kidofoods.vn/Data/Sites/1/media/annual-report-kdf-2017.pdf. Retrieved 20th April 2019.
2. KIDO Foods (2015). Tin tức. http://www.kidofoods.vn/tin-tuc/chuong-trinh-khuyen-mai. Retrieved 20th April 2019.
3. Mondelez International. (2019). GIỚI THIỆU. http://www.kinhdo.vn/#/vn/gioi-thieu . Retrieved 20th April 2019.
4. VietAZ (2008). Kinh Do Corporation Vietnam. http://www.vietaz.com/store/73/home.htm. Retrieved 20th April 2019.

Board of Directors, Board of Directors and Company History

1. Bloomberg (2019). Company Overview of KIDO Group Corporation. https://www.bloomberg.com/research/stocks/private/people.asp?privcapId=12763519. Retrieved 20th April 2019.
2. KIDO Foods (2017). Annual Report. http://www.kidofoods.vn/Data/Sites/1/media/annual-report-kdf-2017.pdf. Retrieved 20th April 2019.
3. Mondelez International. (2019). The Mondelez International Code of Conduct. http://www.kinhdo.vn/upload/tinymce/File/2015/EmployeeCodeOfConduct-vi.pdf. Retrieved 20th April 2019.
4. Mondelez International. (2019). Giới thiệu tập đoàn. http://www.kinhdo.vn/upload/tinymce/File/2015/Mondelez-International-Global-Factsheet-vi.pdf. Retrieved 20th April 2019.