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The Our Planet programme was announced in 2006 when Land Rover allowed customers to have their emissions offset[1]. The company is trying to get rid of its gas-guzzling image by investing in green technologies and limiting the impact of their vehicles on the earth.[2] The Our Planet programmes are diverse: the latest programme transforms the domestic lighting market in Mauritius. It ensures that more than 330,000 Mauritian homes use energy efficient compact fluorescent lights.[3]


Sustainable manufacturing

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Sustainable manufacturing develops technologies to transform materials with no emission of greenhouse gases, use of non-renewable or toxic materials or generation of waste.[4]

Land Rover is ISO14001 certified since 1998 and has cut emissions in its range of models. The company has been developing technologies to make further improvements. The CO2 emissions from the main manufacturing plant at Solihull, UK have been cut by 30% over the past 10 years. Land Rover is investing £700m on technology that reduces carbon dioxide emissions. Since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use have been balanced through an offset programme run by Climate Care

Fragile Earth

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The Fragile Earth programme of Land Rover ensures that vehicles have a smaller impact on the environment. The Our Planet Land programme of Land Rover supports conservation, and environmental and humanitarian projects. There are five international conservation organisations that Land Rover supports: The Born Free Foundation, Earthwatch, The Royal Geographical Society, Biosphere Expeditions, and China Exploration & Research Society. The Venetia Limpopo Wild Dog Project[5] is one of the other organisations that Land Rover supports.

Conservation and humanitarian projects

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Land Rover has donated 60 vehicles to the British Red Cross Society to celebrate its 60th anniversary. Thirty of these vehicles will be used in the UK and the other 30 will assist in humanitarian programmes throughout the world.

The Land Rover vehicles will be used by Red Cross personnel and volunteers around the world. The donation is in addition to the Land Rover G4 Challenge Partnership[6] with the International Federation of Red Cross and Red Crescent Societies, which aims to raise over £1m over the course of the next two challenge cycles.

CO2 Offsetting

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In 2006 Land Rover launched a CO2 offset programme in the UK that included investment in sustainable technologies. Land Rover worked with global conservation and humanitarian organisations and is the only 4WD manufacturer to offer this scheme.

All new UK-sold Land Rover vehicles have their CO2 emissions offset for the first 45,000 miles of use. ClimateCare manages the New Vehicle Offset Programme. This programme invests in a specific range of Land Rover-funded alternative energy projects around the world: Hydropower Tajikistan and Wind energy in China. Norway, Sweden,Belgium and the Gulf[7] will be among the first new countries to be introduced to this programme.

The two production facilities, Solihull in the West Midlands and Halewood in the north west of England also offset their emissions. ClimateCare offsets the emissions of The Land Rover G4 Challenge, Land Rover sales and service facilities, and the Experience Centres in the UK.

Renewable energy: Replacing non renewable fossil fuels with renewable energy sources such as solar and wind.

Technology change: Promoting the use of new technologies that avoid or reduce CO2 emissions.

Energy efficiency: Improving efficiency in energy consumption for communities and industry alike.

These projects help conserve wildlife habitats and species, and provides the local communities with employment.

All of the projects funded go through a verification and validation process to ensure and demonstrate the CO2 emissions offsets achieved.

Environmental technologies

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Land Rover is working on a few initiates to improve their range of vehicles: Range Extended Electric Vehicle; the ERAD-Diesel hybrid [8], the Limo-Green project; use of recycled aluminium; and a flywheel-based hybrid drive system.

   ==Notes and references==

Land Rover Our Planet

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Hi! In your recent edits to Land Rover Our Planet you remeoved mention of the the ERAD-Diesel hybrid and the reference that supported it while adding an unreferenced mention of e_TERRAIN TECHNOLOGIES. Is this because the diesel hybrid is incorporated within the scope of the e_TERRAIN TECHNOLOGIES initiative, because you dispute the diesel hybrid reference or an accidental deletion? Can you add a reference for the e_TERRAIN TECHNOLOGIES initiative, please? Thanks -- Timberframe (talk) 12:20, 14 November 2008 (UTC)[reply]


October 2010

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Please do not add inappropriate external links to Wikipedia, as you did to Debt consolidation. Wikipedia is not a collection of links, nor should it be used for advertising or promotion. Inappropriate links include (but are not limited to) links to personal web sites, links to web sites with which you are affiliated, and links that attract visitors to a web site or promote a product. See the external links guideline and spam guideline for further explanations. Because Wikipedia uses the nofollow attribute value, its external links are disregarded by most search engines. If you feel the link should be added to the article, please discuss it on the article's talk page rather than re-adding it. Thank you. Kuru (talk) 12:10, 12 October 2010 (UTC)[reply]