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City Bedford, New Hampshire
Broadcast area Manchester, New Hampshire
Branding 96.5 The Mill
Slogan Iconic Rock
Frequency 96.5 MHz
First air date June 27, 1996 (1996-06-27)[1]
Format Classic rock
ERP 730 watts
HAAT 285 meters (935 ft)
Class A
Facility ID 17278
Transmitter coordinates 42°59′2.30″N 71°35′20.45″W / 42.9839722°N 71.5890139°W / 42.9839722; -71.5890139 (WMLL)
Callsign meaning W MiLL
Former callsigns WAEF (1993–1996)
WOXF (1996–1997)
WQLL (1997–2005)
Owner Saga Communications
(Saga Communications of New England, LLC)
Sister stations WFEA, WZID
Webcast Listen Live
Website www.965themill.com

WMLL (96.5 FM; "96.5 The Mill") is an American radio station licensed to Bedford, New Hampshire, with studios located on Commercial Street in Manchester, New Hampshire. WMLL is owned by Saga Communications, via subsidiary Saga Communications of New England LLC.


The 96.5 FM frequency first signed on in May 1996 with test broadcasts under the call letters WAEF.[2] Regular broadcasting began on June 27, with a rock format branded "96.5 The Fox;"[1] the call letters were soon changed to WOXF.[3][4] The station was originally owned by Donna MacNeil.[1]

On July 1, 1997, Saga Communications announced that it had signed a time brokerage agreement to take over WOXF's operations; on July 29, Saga relaunched the station as "Cool 96.5," an oldies station.[5] The call letters were changed to WQLL on August 15, 1997;[4] that month, Saga bought the station outright in a $3.3 million deal that was concluded on November 21, 1997.[5] The station switched to classic rock, branded as "96.5 The Mill", in March 2005;[6] on March 17, the call letters became WMLL.[4] In August 2011, WMLL shifted to a classic hits format. In October 2016, WMLL shifted to a classic rock format branded as "Iconic Rock".



  1. ^ a b c Fybush, Scott (June 28, 1996). "WAEF On The Air". New England RadioWatch. Retrieved March 15, 2015. 
  2. ^ Wollman, Garrett (May 28, 1996). "New England RadioWatch". Retrieved March 15, 2015. 
  3. ^ Fybush, Scott (July 13, 1996). "New Calls for 96.5". New England RadioWatch. Retrieved March 15, 2015. 
  4. ^ a b c "Call Sign History". CDBS Public Access. Federal Communications Commission. Retrieved March 15, 2015. 
  5. ^ a b Brouder, Ed (January 12, 2015). "WFEA History - 1990s". Man from Mars Productions. Retrieved March 15, 2015. 
  6. ^ Fybush, Scott (March 14, 2005). "ESPN En Route To Boston's 890?". New England RadioWatch. Retrieved March 15, 2015. 

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